• CPU: Intel Core i7-7500U
  • GPU: Intel HD Graphics 620
  • Display: 14.0”, Full HD (1920 x 1080), IPS
  • Storage: 512GB SSD
  • RAM: 8GB DDR4, 2400 MHz
  • Weight: 1.05 kg (2.3 lbs)

ASUS ASUSPRO B9440UA - Specs Also known as ASUSPRO B9440

CPU Performance #51
  • Intel Core i5-7267U 1%
  • Intel Core i7-7600U 1.5%
  • Intel Core i7-7500U
  • Intel Core i5-7360U 0.3%
  • Intel Core i5-7300U 0.8%
GPU Performance #151
  • AMD Radeon R5 (Carrizo-L)
  • AMD Radeon R5 M430 (2GB DDR3)
  • Intel HD Graphics 620
  • Intel HD Graphics 530
  • Intel Iris Graphics 5100
14.0”, Full HD (1920 x 1080), IPS
panel 1
AUO B140HAN03.5 (ASUSPRO B9440)
Color accuracy 5.0 -> 1.8
8GB DDR4, 2400 MHz
Windows 10 Pro
Body material
Magnesium alloy
321 x 216 x 9-15 mm (12.64" x 8.50" x 0.35")
1.05 kg (2.3 lbs)
Ports and connectivity
  • 1x USB Type-C 3.0 (3.1 Gen 1)
  • 1x USB Type-C 3.0 (3.1 Gen 1), Power Delivery (PD), DisplayPort
  • Card reader
  • Ethernet LAN
  • Wi-Fi 802.11ac
  • Bluetooth 4.1
  • Audio jack combo audio/microphone jack
  • Fingerprint reader
  • Backlit keyboard
  • Speakers Stereo 1W
  • Optical drive
  • Security Lock slot
  • MIL-STD 810G military standard

DISPLAY: 14.0-inch, 1920 x 1080, IPS

Name AUO B140HAN03.5 (ASUSPRO B9440)
Diagonal 14.0"
Pixel density 157.35 ppi
Brightness 339 cd/m2
sRGB 92%
Panel Type IPS
Resolution 1920 x 1080
Becomes "Retina" from 22 inches (56 cm)
Contrast 1400:1
dE Color Checker 5.0 1.8
Buy Our Profiles Here


The first and most important profile (in our opinion) is the Health-Guard – when being used with our LM Profiles application, Health-Guard eliminates the harmful Pulse-Width Modulation (PWM) and reduces the negative Blue Light which affects our eyes and body.

Since it’s custom tailored for every panel, it manages to keep the colors perceptually accurate (they may seem strange at first but after a few minutes our brain will start recognizing them as accurate ones – that’s how Health-Guard differs from alternatives like f.lux).

Left: No Profile | Drag the slider to see the difference | Right: Health-Guard Profile

Office Work and Web Design

The second profile type is Office Work and Web Design. Business tasks are various, most often related to a set of office-targeted applications. Sometimes, working outside is necessary. In such cases color accuracy is paramount, but so is image clarity, brightness, contrast etc. A piece of text must be legible, graphics and histograms must be clear. All of this is precisely what this profile is for. If you’re doing office work, web design, or simply value color accuracy when browsing the Internet, this is the profile to use!

It’s important to note that not all displays are suited for Web design – our profiles can not compensate for insufficient sRGB coverage (most TN panels have this problem), so you you might want to check our detailed color tests in the respective product reviews we’ve done if you want to use the machine for professional work.

Left: No Profile | Drag the slider to see the difference | Right: Design & Gaming Profile

Gaming and Movie Nights

Gaming is among the main driving forces for the fast clip of hardware development. Gamers are well-aware of the fact that a poor image can ruin the entire experience.

The same goes for watching movies. Imagine sitting down for a nice movie after a long day, and barely making out what’s on the screen. The ‘Gaming and movie night’ profile can make a huge difference. We strongly recommend you use it, since it’s gamma curve is specifically tuned to reveal details in the dark sections of the image.

Here’s what this amounts to:

Left: No Profile | Drag the slider to see the difference | Right: Design & Gaming Profile

You’ll find more information about the profiles HERE.

Buy our profiles for AUO B140HAN03.5 (ASUSPRO B9440)

In addition to receiving efficient and health-friendly profiles, by buying LaptopMedia's products you also support the development of our labs, where we test devices in order to produce the most objective reviews possible.

Office Work - screen profile

Office Work

Office Work should be used mostly by users who spend most of the time looking at pieces of text, tables or just surfing. This profile aims to deliver better distinctness and clarity by keeping a flat gamma curve (2.20), native color temperature and perceptually accurate colors.

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Design and Gaming - screen profile

Design and Gaming

This profile is aimed at designers who work with colors professionally, and for games and movies as well. Design and Gaming takes display panels to their limits, making them as accurate as possible in the sRGB IEC61966-2-1 standard for Web and HDTV, at white point D65.

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Health-Guard - screen profile


THealth-Guard eliminates the harmful Pulse-Width Modulation (PWM) and reduces the negative Blue Light which affects our eyes and body. Since it’s custom tailored for every panel, it manages to keep the colors perceptually accurate. Health-Guard simulates paper so the pressure on the eyes is greatly reduced.

Buy Now
Buy Now



ASUS ASUSPRO B9440UA in-depth review

When we talk about business-grade laptops, the primary OEMs that come into mind will probably be Dell, HP and Lenovo's legendary ThinkPad series. But what about ASUS? The company has been around for quite some time now but doesn't have a strictly business lineup to call of its own. The closest thing to a business notebook is the ZenBook Pro lineup as it offers some additional multimedia features as well. With the ASUSPRO B9440, everything changes. The ASUSPRO B9440 focuses on all that's i[...]

Read the full review


  • Thin, light, portable
  • Durable chassis with MIL-STD 810G standard
  • Comfortable keyboard and touchpad
  • Excellent IPS panel
  • No PWM across all brightness levels
  • Good battery life


  • Really limited I/O
  • Hard to utilize CPU Turbo Boost frequencies at times
  • No webcam
  • Some units come with SATA 3 M.2 instead of PCIe NVMe

CPU Performance: Intel Core i7-7500U

GPU Performance: Intel HD Graphics 620

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