[January 2025] Best-Selling Laptop Brands on Amazon UK – Apple Dominates Revenue Despite HP’s Unit Lead

LaptopMedia.com Highlights [January 2025] Best-Selling Laptop Brands on Amazon UK – Apple Dominates Revenue Despite HP's Unit Lead

From: Simeon Nikolov 17 February 2025 / 12:22 | 0

January 2025 on Amazon UK reveals a dynamic laptop market. While HP leads in units sold, Apple captures the lion’s share of revenue, indicating a preference for higher-priced models. ASUS and Lenovo maintain strong positions in both units and revenue, highlighting their balanced market strategies. The diversity in model offerings and varying average prices contribute to a competitive landscape.

These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.

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🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops

HP leads in the variety of models offered within the top 1000 best-selling laptops, accounting for 19% of the selection with 19 models. Lenovo, ASUS, and Apple are tied for the second position, each offering 15 models, representing 15% of the top offerings each. Acer follows with 11 models, making up 11% of the top selection. This indicates a strategic focus on breadth of product lines for HP, while Lenovo, ASUS and Apple focus on a curated selection of popular models.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	19	19%
🥈	Lenovo	15	15%
🥉	ASUS	15	15%
#4	Apple	15	15%
#5	Acer	11	11%
#6	Dell	3	3%
#7	Samsung	2	2%
#8	Toshiba	1	1%
#9	MSI	1	1%
	Other brands	18	18%

🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops

HP emerges as the frontrunner in units sold this January 2025, capturing 27.4% of the market with 4800 units sold. ASUS closely follows with 3900 units (22.2% market share), while Lenovo secures the third position with 3400 units sold (19.4% market share). Apple, despite its revenue dominance, sold 1900 units, accounting for 10.8% of the market. Acer rounds out the top five with 1100 units and a 6.3% market share.

#	Brand	Units Sold	Share (%)
🥇	HP	4800	27.4%
🥈	ASUS	3900	22.2%
🥉	Lenovo	3400	19.4%
#4	Apple	1900	10.8%
#5	Acer	1100	6.3%
#6	Dell	400	2.3%
#7	Samsung	150	<1%
#8	MSI	50	<1%
#9	Toshiba	50	<1%
	Other brands	1800	10.3%

🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple commanded the highest revenue this January, generating $2,465,070 with a 30.6% market share, driven by a high average selling price of $1,297 per unit. ASUS secured the second position with $1,788,020 in revenue (22.2% market share), while HP followed with $1,349,850 (16.8% market share). Lenovo generated $1,099,179 in revenue (13.6% market share), and Acer completed the top five with $505,172 in revenue (6.3% market share). Notably, MSI’s revenue reached $31,766 with a high average price of $635, highlighting a niche in the gaming or high-performance segment.

#	Brand	Average Price (GBP)	Total Revenue (GBP)	Share (%)
🥇	Apple	£1,297	£2,465,070	30.6%
🥈	ASUS	£458	£1,788,020	22.2%
🥉	HP	£281	£1,349,850	16.8%
#4	Lenovo	£323	£1,099,179	13.6%
#5	Acer	£459	£505,172	6.3%
#6	Dell	£519	£207,564	2.6%
#7	Samsung	£459	£68,805	<1%
#8	MSI	£635	£31,766	<1%
#9	Toshiba	£168	£8,384	<1%
	Other brands	£296	£532,544	6.6%

Conclusion

The Amazon UK laptop market in January 2025 showcases a clear segmentation. Apple focuses on the premium segment, leading in revenue generation. HP leverages its extensive model range to achieve the highest unit sales. ASUS and Lenovo demonstrate balanced performance across both units sold and revenue. Brands like MSI carve out niches with higher average prices. The ‘Other brands’ category collectively holds a significant share, indicating continued opportunities for smaller players with unique offerings.

Data Source: Amazon UK

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