[May 2025] Best-Selling Laptop Brands on Amazon Global – Apple’s Premium Strategy Leads Revenue Despite Broader Competitor Offerings

LaptopMedia.com Highlights [May 2025] Best-Selling Laptop Brands on Amazon Global – Apple's Premium Strategy Leads Revenue Despite Broader Competitor Offerings

From: Simeon Nikolov 16 June 2025 / 15:45 | 0

The Amazon Global laptop market in May 2025 showcased a dynamic landscape, with key players adopting diverse strategies. While brands like HP and Lenovo excelled in offering a wide variety of models and strong unit sales, Apple cemented its dominant position in revenue generation, largely driven by its premium pricing. This report delves into the performance metrics, highlighting top contenders in terms of product diversity, sales volume, and financial success across the platform.

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🌐 [May 2025] Global Brand Share by Number of Models in Top 1000 Best-Selling Laptops

In May 2025, HP led the market in terms of product variety, offering an extensive 225 laptop models, commanding a 22.5% market share. Lenovo followed closely with 190 models (19%), demonstrating a strong commitment to diverse consumer needs. Apple, despite a significantly smaller portfolio of 125 models, secured a notable 12.5% share, underscoring the strength and appeal of its limited but premium offerings. ASUS and Acer also contributed significantly to market choice, offering 95 models (9.5%) and 81 models (8.1%) respectively. Dell presented 62 models (6.2%), while niche brands like MSI and Alienware maintained specialized presences with 11 and 2 models, respectively.

#	Brand	Models	Share in Top 1000 (%)
🥇	HP	225	22.5%
🥈	Lenovo	190	19%
🥉	Apple	125	12.5%
#4	ASUS	95	9.5%
#5	Acer	81	8.1%
#6	Dell	62	6.2%
#7	Microsoft	26	2.6%
#8	Samsung	14	1.4%
#9	MSI	11	1.1%
#10	Fujitsu	7	<1%
#11	Alienware	2	<1%
	Other brands	162	16.2%

🌐 [May 2025] Global Units Sold per Brand in Top 1000 Best-Selling Laptops

Apple emerged as the clear leader in unit sales for May 2025, selling 55,800 laptops and capturing a dominant 25.4% of the market share. HP was a strong contender, closely trailing with 49,800 units sold, accounting for 22.7% of the market. Lenovo secured the third spot with 32,950 units sold (15.0%), indicating robust consumer demand across its diverse range. Acer and ASUS also demonstrated strong sales, with 19,850 units (9.0%) and 16,050 units (7.3%) respectively. Dell sold 10,850 units, making up 4.9% of the market, while other brands like Microsoft (2,800 units) and MSI (2,050 units) maintained smaller but notable presences.

#	Brand	Units Sold	Share (%)
🥇	Apple	55800	25.4%
🥈	HP	49800	22.7%
🥉	Lenovo	32950	15.0%
#4	Acer	19850	9.0%
#5	ASUS	16050	7.3%
#6	Dell	10850	4.9%
#7	Microsoft	2800	1.3%
#8	MSI	2050	<1%
#9	Fujitsu	1700	<1%
#10	Samsung	1600	<1%
#11	Alienware	200	<1%
	Other brands	25750	11.7%

🌐 [May 2025] Global Total Revenue per Brand in Top 1000 Best-Selling Laptops

Apple unequivocally led in revenue generation this May 2025, bringing in an astounding $66,978,912 and securing 43.7% of the total market revenue, reflecting a high average price of $1,200 per unit. HP ranked second with $25,258,803, contributing 16.5% of the revenue at an average price of $507 per unit. Lenovo followed with $16,216,797 (10.6% share) and an average price of $492. ASUS contributed $11,346,898 (7.4% share) at an average price of $707, while Acer completed the top five with $8,448,920 (5.5% share) at an average price of $426. Notably, Dell generated $8,150,894 with an average price of $751. Despite fewer units sold, Microsoft and MSI also showcased higher average prices at $1,021 and $900 respectively, contributing $2,859,117 and $1,844,399 in revenue. Alienware, with an average price of $2,099, clearly targeted the ultra-premium segment, generating $419,815 from its limited sales.

#	Brand	Average Price (USD)	Total Revenue (USD)	Share (%)
🥇	Apple	$1200	66,978,912 $	43.7%
🥈	HP	$507	25,258,803 $	16.5%
🥉	Lenovo	$492	16,216,797 $	10.6%
#4	ASUS	$707	11,346,898 $	7.4%
#5	Acer	$426	8,448,920 $	5.5%
#6	Dell	$751	8,150,894 $	5.3%
#7	Microsoft	$1021	2,859,117 $	1.9%
#8	MSI	$900	1,844,399 $	1.2%
#9	Samsung	$689	1,102,940 $	<1%
#10	Fujitsu	$547	929,141 $	<1%
#11	Alienware	$2099	419,815 $	<1%
	Other brands	$374	9,631,767 $	6.3%

Conclusion

May 2025 data from Amazon Global paints a clear picture of a bifurcated laptop market. Apple stands out as the premium segment leader, leveraging its high average price to command nearly half of the total revenue despite a narrower product range. In contrast, brands like HP and Lenovo thrive on offering extensive model choices and competitive pricing, securing substantial unit sales and revenue, appealing to a broader consumer base. Other players like ASUS and Dell carve out significant niches by balancing price and features. The market continues to evolve, with brands strategically positioning themselves either for high-volume sales or high-value profits, underlining a dynamic and competitive landscape.

These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.

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