[October’24] Top 500 Best-Selling Laptops on Amazon US: Apple’s Golden Slice – 53% Revenue Share

LaptopMedia.com Highlights [October’24] Top 500 Best-Selling Laptops on Amazon US: Apple's Golden Slice - 53% Revenue Share

From: Simeon Nikolov 01 November 2024 / 13:37 | 0

In our latest analysis of the Amazon US laptop market, we analyzed the top 500 best-selling laptop models to identify the leading brands and uncover trends in market share, units sold, and revenue. This report provides valuable insights into the current dynamics of both established and premium brands on Amazon US.

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Key Insights:

Here’s a quick summary of the most important points from the report:

– HP leads in model share, capturing 31.8% of the Top 500 list, followed by Lenovo and Apple.
– Apple leads in units sold, demonstrating its continued popularity despite having fewer models in the Top 500.
– Apple also dominates revenue, reflecting its premium pricing strategy and strong brand loyalty.
– ASUS, Acer, and Dell capture notable portions of the market, each contributing significantly to both units sold and revenue.

If you’re interested in the specific models that make up the Top 500 rankings, check out our latest best-sellers highlight.

🇺🇸 Amazon US: Brand Share by Number of Models in Top 500 Best-Selling Laptops

HP leads the Top 500 with 159 models, representing 31.8% of all models featured. This emphasizes HP’s broad lineup and popularity among a wide range of consumers. Lenovo follows with 77 models (15.4%), and Apple ranks third with 43 models (8.6%), demonstrating the strength of its focused premium offerings. ASUS, Dell, and Acer also feature prominently, each contributing between 7% and 8% to the overall model count.

#	Brand	Models	Share in Top 500 (%)
🥇	HP	159	31.8%
🥈	Lenovo	77	15.4%
🥉	Apple	43	8.6%
#4	ASUS	39	7.8%
#5	Dell	37	7.4%
#6	Acer	35	7.0%
#7	Microsoft	12	2.4%
#8	MSI	10	2%
#9	Samsung	4	<1%
#10	LG	4	<1%
#11	Alienware	1	<1%
	Other brands	79	15.8%

🇺🇸 Amazon US: Units Sold per Brand in Top 500 Best-Selling Laptops

Apple leads in units sold, moving 58,600 units and capturing 32.3% of the market. HP comes in second with 43,800 units (24.2%), while Lenovo and Acer follow with 20,700 and 20,100 units respectively, indicating a balanced performance across different price segments.

#	Brand	Units Sold	Share (%)
🥇	Apple	58600	32.3%
🥈	HP	43800	24.2%
🥉	Lenovo	20700	11.4%
#4	Acer	20100	11.1%
#5	ASUS	15900	8.8%
#6	Dell	5850	3.2%
#7	MSI	1500	<1%
#8	Microsoft	1300	<1%
#9	Samsung	600	<1%
#10	Alienware	300	<1%
#11	LG	250	<1%
	Other brands	12450	6.9%

🇺🇸 Amazon US: Total Revenue per Brand in Top 500 Best-Selling Laptops

In terms of revenue, Apple outshines all competitors, generating $62.4 million with an average price of $1,065 per laptop. This underscores Apple’s premium market strategy and its success in commanding higher price points. HP follows with $15.96 million, driven by a significantly lower average price of $364 per unit, indicating its focus on the budget and mid-range segments. Lenovo, ASUS, and Acer also contribute notable revenue figures, with Lenovo generating $9.57 million, ASUS $8.87 million, and Acer $7.70 million.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Apple	$1065	$62,425,960	53.1%
🥈	HP	$364	$15,963,560	13.6%
🥉	Lenovo	$463	$9,574,525	8.1%
#4	ASUS	$558	$8,872,376	7.5%
#5	Acer	$383	$7,697,417	6.5%
#6	Dell	$609	$3,561,879	3.0%
#7	Microsoft	$1181	$1,535,284	1.3%
#8	MSI	$1009	$1,514,186	1.3%
#9	Alienware	$2650	$794,994	<1%
#10	LG	$1552	$388,049	<1%
#11	Samsung	$442	$265,095	<1%
	Other brands	$405	$5,045,962	4.3%