[December 2024] Global Ranking of the Best-Selling Laptop Brands on Amazon – Apple Dominates Revenue While Lenovo Leads in Units Sold

LaptopMedia.com Highlights [December 2024] Global Ranking of the Best-Selling Laptop Brands on Amazon – Apple Dominates Revenue While Lenovo Leads in Units Sold

From: Simeon Nikolov 14 January 2025 / 18:37 | 0

The laptop market in December 2024 showcased a competitive landscape, with Apple emerging as the revenue leader despite not topping the units sold chart. Lenovo, on the other hand, led in units sold, reflecting its strong market presence. ASUS, HP, and Acer also demonstrated significant performance, rounding out the top five in both revenue and units sold. This report delves into the key trends, including the number of models offered, units sold, and revenue generated by each brand.

These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.

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🌐 Global Brand Share by Number of Models in Top 1000 Best-Selling Laptops

HP led the market in terms of the number of models offered, with 174 models accounting for 17.4% of the total market share. Lenovo and ASUS followed closely, with 158 and 157 models, respectively, capturing 15.8% and 15.7% of the market. Acer and Apple rounded out the top five, offering 101 and 91 models, respectively. Notably, Apple’s fewer models did not hinder its revenue performance, showcasing its premium positioning. Smaller brands like Gigabyte and Toshiba offered minimal models, while ‘Other brands’ collectively held a significant 18.8% share, indicating a fragmented market.

#	Brand	Models	Share in Top 1000 (%)
🥇	HP	174	17.4%
🥈	Lenovo	158	15.8%
🥉	ASUS	157	15.7%
#4	Acer	101	10.1%
#5	Apple	91	9.1%
#6	MSI	44	4.4%
#7	Dell	44	4.4%
#8	Samsung	15	1.5%
#9	Fujitsu	12	1.2%
#10	Microsoft	9	<1%
#11	Huawei	3	<1%
#12	LG	2	<1%
#13	Gigabyte	1	<1%
#14	Toshiba	1	<1%
	Other brands	188	18.8%

🌐 Global Units Sold per Brand in Top 1000 Best-Selling Laptops

Lenovo dominated the units sold category, selling 24,450 units and capturing 18.5% of the market share. HP followed with 21,750 units (16.5%), while ASUS and Apple sold 20,050 and 18,800 units, respectively. Acer completed the top five with 15,450 units sold. Despite offering fewer models, Apple’s strong performance in units sold highlights its brand appeal. MSI and Dell, though selling fewer units, maintained a niche presence. ‘Other brands’ collectively sold 18,650 units, underscoring the diversity of the market.

#	Brand	Units Sold	Share (%)
🥇	Lenovo	24450	18.5%
🥈	HP	21750	16.5%
🥉	ASUS	20050	15.2%
#4	Apple	18800	14.2%
#5	Acer	15450	11.7%
#6	Dell	3800	2.9%
#7	MSI	3800	2.9%
#8	Fujitsu	2100	1.6%
#9	Samsung	1850	1.4%
#10	Microsoft	950	<1%
#11	Huawei	200	<1%
#12	Gigabyte	100	<1%
#13	LG	100	<1%
#14	Toshiba	100	<1%
	Other brands	18650	14.1%

🌐 Global Total Revenue per Brand in Top 1000 Best-Selling Laptops

Apple led the revenue charts with an impressive $25.7M, driven by its high average price of $1,369 per unit. ASUS ranked second with $13.4M, followed by Lenovo and HP, which generated $12M and $11.6M, respectively. Acer contributed $7M, while MSI’s high average price of $1,096 per unit helped it generate $4.2M despite fewer units sold. Microsoft, with its premium Surface lineup, achieved an average price of $1,631, contributing $1.5M in revenue. The data highlights Apple’s dominance in the premium segment and the competitive pricing strategies of other top brands.

#	Brand	Average Price (USD)	Total Revenue (USD)	Share (%)
🥇	Apple	$1369	$25,744,636	29.5%
🥈	ASUS	$669	$13,412,604	15.4%
🥉	Lenovo	$492	$12,026,989	13.8%
#4	HP	$535	$11,632,586	13.3%
#5	Acer	$457	$7,059,784	8.1%
#6	MSI	$1096	$4,164,888	4.8%
#7	Dell	$617	$2,345,567	2.7%
#8	Microsoft	$1631	$1,549,001	1.8%
#9	Fujitsu	$689	$1,447,452	1.7%
#10	Samsung	$630	$1,164,844	1.3%
#11	LG	$1802	$180,179	<1%
#12	Huawei	$678	$135,622	<1%
#13	Gigabyte	$965	$96,466	<1%
#14	Toshiba	$204	$20,380	<1%
	Other brands	$339	$6,329,462	7.2%

The December 2024 laptop market on Amazon reflects a dynamic and competitive landscape. Apple’s dominance in revenue underscores its premium positioning, while Lenovo’s leadership in units sold highlights its broad market appeal. ASUS, HP, and Acer continue to be strong contenders, balancing model variety, unit sales, and revenue generation. The presence of smaller brands and ‘Other brands’ indicates a diverse and fragmented market, offering opportunities for niche players. As the market evolves, brands will need to balance innovation, pricing, and consumer preferences to maintain or grow their market share.

Data Source: Amazon (Global)

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