[March 2025] Best-Selling Laptop Brands on Amazon Global – Apple Dominates Revenue Despite HP Leading in Units

LaptopMedia.com Highlights [March 2025] Best-Selling Laptop Brands on Amazon Global – Apple Dominates Revenue Despite HP Leading in Units

From: Simeon Nikolov 11 April 2025 / 13:12 | 0

March 2025 on Amazon Global reveals a dynamic laptop market, with HP leading in units sold and Apple dominating in revenue. The analysis highlights the diverse strategies employed by different brands, from HP’s focus on volume to Apple’s premium pricing model. This report delves into model offerings, units sold, and revenue generated, providing a comprehensive overview of the competitive landscape.

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🌐 [March 2025] Global Brand Share by Number of Models in Top 1000 Best-Selling Laptops

HP offers the most diverse range of models with 258, capturing 25.8% of the model share on Amazon Global. Lenovo follows with 203 models, representing 20.3% of the share. ASUS has 117 models (11.7% share), while Acer and Apple offer 73 and 72 models respectively (7.3% and 7.2% share). This indicates a wide variety of choices for consumers, with HP and Lenovo catering to diverse needs and price points.

#	Brand	Models	Share in Top 1000 (%)
🥇	HP	258	25.8%
🥈	Lenovo	203	20.3%
🥉	ASUS	117	11.7%
#4	Acer	73	7.3%
#5	Apple	72	7.2%
#6	Dell	44	4.4%
#7	Microsoft	24	2.4%
#8	MSI	23	2.3%
#9	Samsung	14	1.4%
#10	Fujitsu	6	<1%
#11	Alienware	2	<1%
#12	LG	2	<1%
#13	Toshiba	1	<1%
#14	Gigabyte	1	<1%
	Other brands	160	16%

🌐 [March 2025] Global Units Sold per Brand in Top 1000 Best-Selling Laptops

HP led in units sold in March 2025, with 66,100 units sold, representing 28.9% of the market share. Lenovo followed with 41,250 units sold (18.0% share), and ASUS came in third with 28,800 units sold (12.6% share). Apple’s sales reached 26,150 units, securing an 11.4% share, while Acer sold 22,250 units (9.7% share). This suggests HP’s strategy of offering a wide range of models at competitive prices is effective in driving unit sales.

#	Brand	Units Sold	Share (%)
🥇	HP	66100	28.9%
🥈	Lenovo	41250	18.0%
🥉	ASUS	28800	12.6%
#4	Apple	26150	11.4%
#5	Acer	22250	9.7%
#6	Dell	8000	3.5%
#7	Microsoft	3950	1.7%
#8	MSI	3350	1.5%
#9	Fujitsu	2300	1.0%
#10	Samsung	2050	<1%
#11	Alienware	200	<1%
#12	Gigabyte	100	<1%
#13	LG	100	<1%
#14	Toshiba	100	<1%
	Other brands	24350	10.6%

🌐 [March 2025] Global Total Revenue per Brand in Top 1000 Best-Selling Laptops

Apple generated the highest revenue in March 2025, with $35,229,040 and a 25.4% revenue share, driven by a high average price of $1,347 per unit. HP came in second with $28,224,555 in revenue (20.4% share), despite having a much lower average price of $427 per unit. Lenovo’s revenue reached $20,502,928 (14.8% share) with an average price of $497. ASUS generated $18,551,454 (13.4% share) with an average price of $644. Acer’s revenue was $9,266,408 (6.7% share) with an average price of $416. Microsoft and MSI, with average prices of $1,089 and $1,141, respectively, generated significant revenue ($4,302,744 and $3,822,816) despite lower unit sales, demonstrating the impact of premium pricing.

#	Brand	Average Price (USD)	Total Revenue (USD)	Share (%)
🥇	Apple	$1347	35,229,040 $	25.4%
🥈	HP	$427	28,224,555 $	20.4%
🥉	Lenovo	$497	20,502,928 $	14.8%
#4	ASUS	$644	18,551,454 $	13.4%
#5	Acer	$416	9,266,408 $	6.7%
#6	Dell	$601	4,804,042 $	3.5%
#7	Microsoft	$1089	4,302,744 $	3.1%
#8	MSI	$1141	3,822,816 $	2.8%
#9	Samsung	$709	1,452,567 $	1.0%
#10	Fujitsu	$612	1,406,523 $	1.0%
#11	Alienware	$2089	417,877 $	<1%
#12	Gigabyte	$1157	115,659 $	<1%
#13	LG	$874	87,448 $	<1%
#14	Toshiba	$356	35,630 $	<1%
	Other brands	$426	10,363,793 $	7.5%

Conclusion

In conclusion, the Amazon Global laptop market in March 2025 is characterized by diverse strategies. HP’s focus on volume and model variety allows them to lead in units sold, while Apple’s premium pricing strategy secures its dominance in revenue. Brands like Microsoft and MSI also leverage higher average prices to achieve significant revenue despite lower unit sales, showcasing the diverse approaches to capturing market share in a competitive landscape. Lenovo and ASUS remain strong contenders, balancing unit sales and revenue with competitive pricing and a wide range of models.

These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.

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