Best-Selling Laptop Brands on Amazon Japan: Fujitsu Holds Strong, But Lenovo Leads Overall

LaptopMedia.com Highlights Best-Selling Laptop Brands on Amazon Japan: Fujitsu Holds Strong, But Lenovo Leads Overall

From: Simeon Nikolov 22 October 2024 / 14:25 | 0

In our latest analysis of the Japanese laptop market, we reviewed the top 100 best-selling laptops on Amazon Japan to understand the market dynamics and highlight key players in model share, units sold, and revenue. This report dives into the competitive positioning between local favorite Fujitsu and global giants like Lenovo.

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Key Insights:

– Lenovo Takes the Crown: Lenovo emerges as the leader in Japan, boasting 13% of the model share among the Top 100 best-sellers and leading in both units sold and total revenue.
– Fujitsu’s Strong Home Presence: Fujitsu ranks second in units sold (18%) and is in close competition in terms of revenue, benefiting from strong loyalty among Japanese consumers.
– Diverse Market Landscape: A notable difference in the Japanese market compared to global trends is the presence of second-hand/refurbished laptops and a larger share of B-brands, although our analysis focuses exclusively on new units.

Brand Share by Number of Models in Top 100 Best-Selling Laptops

ASUS leads the Amazon Japan Top 100 with 16 models, representing 16.8% of the selection. Lenovo follows with 13 models, and HP comes in third with 10 models. Fujitsu, Apple, and MSI each capture around 9% of the share.

#	Brand	Models	Share in Top 100 (%)
🥇	ASUS	16	16.8%
🥈	Lenovo	13	13.7%
🥉	HP	10	10.5%
#4	Fujitsu	9	9.5%
#5	Apple	9	9.5%
#6	MSI	9	9.5%
#7	Microsoft	2	2.1%
#8	LG	2	2.1%
#9	Dell	1	1.1%
	Other brands	24	25.3%

Units Sold per Brand in Top 100 Best-Selling Laptops

Lenovo leads in units sold, moving 3550 units and capturing 26.6% of the market. Fujitsu follows with 2450 units, while HP ranks third with 1450 units.

#	Brand	Units Sold	Share (%)
🥇	Lenovo	3550	26.6%
🥈	Fujitsu	2450	18.4%
🥉	HP	1450	10.9%
#4	ASUS	1250	9.4%
#5	Apple	1200	9.0%
#6	MSI	1000	7.5%
#7	Microsoft	150	1.1%
#8	LG	100	<1%
#9	Dell	50	<1%
	Other brands	2150	16.1%

Total Revenue per Brand in Top 100 Best-Selling Laptops

Lenovo dominates in revenue, generating ¥355.9 million, followed by Fujitsu with ¥233.7 million. Apple’s premium pricing strategy positions it third, generating ¥193.0 million.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Lenovo	¥100251	¥355,892,500	25.8%
🥈	Fujitsu	¥95377	¥233,673,600	17.0%
🥉	Apple	¥160835	¥193,002,450	14.0%
#4	MSI	¥173395	¥173,395,000	12.6%
#5	HP	¥97778	¥141,777,600	10.3%
#6	ASUS	¥103893	¥129,866,600	9.4%
#7	LG	¥234800	¥23,480,000	1.7%
#8	Microsoft	¥147533	¥22,130,000	1.6%
#9	Dell	¥159800	¥7,990,000	<1%
	Other brands	¥44591	¥95,869,600	7.0%