[October 2024] Global Ranking of the Best-Selling Laptop Brands on Amazon – Lenovo and Apple are the World Leaders

LaptopMedia.com Highlights [October 2024] Global Ranking of the Best-Selling Laptop Brands on Amazon - Lenovo and Apple are the World Leaders

From: Simeon Nikolov 25 November 2024 / 16:44 | 0

In our latest analysis of Amazon best-selling laptops, we look into the brands that have captured the market, evaluating the number of models listed, units sold, and total revenue. This comprehensive report highlights the key players in the market and provides insights into the strategies behind their success.

These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.

Explore more data in our Specs System with over 700,000 laptop offers worldwide.

Key Insights:

– Lenovo leads the pack with the most models represented (20.8%) and units sold (21.8%).
– Apple dominates revenue, with 25.9% of the total, reflecting its premium pricing strategy.
– HP and ASUS maintain significant shares, emphasizing their competitive presence in the mid-range segment.
– Acer demonstrates solid performance, while brands like MSI and Dell capture niche markets with specific high-performance offerings.

🌐 Global Brand Share by Number of Models in Top 1000 Best-Selling Laptops on Amazon

Lenovo takes the top spot with 208 models, accounting for 20.8% of the listings. HP follows closely with 205 models (20.5%), and ASUS secures third place with 183 models (18.3%). Acer and Apple round out the top five, reflecting their strong appeal to consumers.

#	Brand	Models	Share in Top 1000 (%)
🥇	Lenovo	208	20.8%
🥈	HP	205	20.5%
🥉	ASUS	183	18.3%
#4	Acer	140	14.0%
#5	Apple	97	9.7%
#6	MSI	70	7.0%
#7	Dell	52	5.2%
#8	Samsung	17	1.7%
#9	Fujitsu	9	<1%
#10	LG	8	<1%
#11	Microsoft	5	<1%
#12	Huawei	3	<1%
#13	Toshiba	2	<1%
#14	Gigabyte	1	<1%

🌐 Global Units Sold per Brand in Top 1000 Best-Selling Laptops on Amazon

Lenovo continues its dominance in units sold, moving 23,950 units (21.8%), followed by HP at 18,900 units (17.2%) and Acer with 17,550 units (16.0%). ASUS and Apple also show robust sales, indicating a competitive market landscape.

#	Brand	Units Sold	Share (%)
🥇	Lenovo	23950	21.8%
🥈	HP	18900	17.2%
🥉	Acer	17550	16.0%
#4	ASUS	17200	15.6%
#5	Apple	16150	14.7%
#6	Dell	6350	5.8%
#7	MSI	4750	4.3%
#8	Samsung	2000	1.8%
#9	Fujitsu	1600	1.5%
#10	Microsoft	500	<1%
#11	LG	450	<1%
#12	Gigabyte	300	<1%
#13	Huawei	150	<1%
#14	Toshiba	150	<1%

🌐 Global Total Revenue per Brand in Top 1000 Best-Selling Laptops on Amazon

Apple leads in total revenue, earning $19.7 million, thanks to its premium product line and dedicated customer base. Lenovo secures the second position with $13.2 million, followed by HP at $11.5 million. ASUS and Acer complete the top five, showcasing strong sales in the budget to mid-range categories.

#	Brand	Average Price (USD)	Total Revenue (USD)	Share (%)
🥇	Apple	$1220	$19,696,973	25.9%
🥈	Lenovo	$553	$13,242,317	17.4%
🥉	HP	$607	$11,479,151	15.1%
#4	ASUS	$643	$11,057,959	14.5%
#5	Acer	$496	$8,703,973	11.4%
#6	MSI	$955	$4,535,939	6.0%
#7	Dell	$585	$3,717,130	4.9%
#8	Samsung	$585	$1,169,475	1.5%
#9	Fujitsu	$586	$937,416	1.2%
#10	Microsoft	$1309	$654,611	<1%
#11	LG	$1261	$567,347	<1%
#12	Gigabyte	$731	$219,331	<1%
#13	Huawei	$697	$104,487	<1%
#14	Toshiba	$244	$36,650	<1%