[April 2025] Best-Selling Laptop Brands on Amazon Global – Apple Dominates Revenue

LaptopMedia.com Highlights [April 2025] Best-Selling Laptop Brands on Amazon Global – Apple Dominates Revenue

From: Simeon Nikolov 13 May 2025 / 16:44 | 0

The Amazon Global laptop market in April 2025 showcased a diverse competitive landscape, with key players asserting their dominance in different areas. While HP led in the sheer number of models offered and units sold, Apple significantly outperformed in revenue generation, largely driven by a high average price per unit. Lenovo, ASUS, and Acer also maintained strong positions across units and revenue, highlighting the continued concentration of market share among the top brands.

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🌐 [April 2025] Global Brand Share by Number of Models in Top 1000 Best-Selling Laptops

Analyzing the variety offered, HP presented the largest portfolio with 221 models, capturing a 22.1% market share. Lenovo followed with 178 models, representing 17.8% of the offerings. Apple held a substantial 12.5% share with 125 models, demonstrating a focused product line relative to the volume leaders. ASUS and Acer rounded out the top five with 93 (9.3%) and 85 (8.5%) models, respectively. This wide array of models, particularly from HP and Lenovo, indicates a strategy catering to diverse customer needs.

#	Brand	Models	Share in Top 1000 (%)
🥇	HP	221	22.1%
🥈	Lenovo	178	17.8%
🥉	Apple	125	12.5%
#4	ASUS	93	9.3%
#5	Acer	85	8.5%
#6	Dell	51	5.1%
#7	Microsoft	22	2.2%
#8	MSI	20	2%
#9	Samsung	12	1.2%
#10	Fujitsu	7	<1%
#11	Alienware	2	<1%
#12	Toshiba	1	<1%
	Other brands	183	18.3%

🌐 [April 2025] Global Units Sold per Brand in Top 1000 Best-Selling Laptops

In terms of volume, HP led the market by selling 53,950 units, securing a 24.2% share of the total units sold. Apple was a very close second with 52,900 units, accounting for 23.7%. Lenovo ranked third, selling 35,400 units for a 15.9% share. Acer and ASUS completed the top five unit sellers with 20,500 (9.2%) and 16,150 (7.2%) units, respectively. This distribution shows strong volume competition between HP and Apple, with Lenovo holding a solid third place.

#	Brand	Units Sold	Share (%)
🥇	HP	53950	24.2%
🥈	Apple	52900	23.7%
🥉	Lenovo	35400	15.9%
#4	Acer	20500	9.2%
#5	ASUS	16150	7.2%
#6	Dell	9300	4.2%
#7	Microsoft	2600	1.2%
#8	MSI	2450	1.1%
#9	Fujitsu	1500	<1%
#10	Samsung	1450	<1%
#11	Alienware	300	<1%
#12	Toshiba	100	<1%
	Other brands	26550	11.9%

🌐 [April 2025] Global Total Revenue per Brand in Top 1000 Best-Selling Laptops

Apple led in revenue generation this April 2025 with $66,638,097, reflecting an average price of $1,260 per unit and commanding a dominant 43.2% market share. HP ranks second with $24,190,258, capturing 15.7% of the market with an average price of $448. Lenovo secured the third position with $18,562,411 (12% share, $524 average price), while ASUS contributed $11,415,923 (7.4% share, $707 average price). Acer completed the top five revenue generators with $9,125,275 (5.9% share, $445 average price). Notably, Alienware generated $852,808 despite a lower volume, driven by its exceptionally high average price of $2,843 per unit, while MSI also showed a higher average price of $975 contributing to $2,389,275 in revenue.

#	Brand	Average Price (USD)	Total Revenue (USD)	Share (%)
🥇	Apple	$1260	66,638,097 $	43.2%
🥈	HP	$448	24,190,258 $	15.7%
🥉	Lenovo	$524	18,562,411 $	12.0%
#4	ASUS	$707	11,415,923 $	7.4%
#5	Acer	$445	9,125,275 $	5.9%
#6	Dell	$730	6,786,309 $	4.4%
#7	Microsoft	$1050	2,730,813 $	1.8%
#8	MSI	$975	2,389,275 $	1.5%
#9	Samsung	$621	901,001 $	<1%
#10	Alienware	$2843	852,808 $	<1%
#11	Fujitsu	$498	747,574 $	<1%
#12	Toshiba	$378	37,824 $	<1%
	Other brands	$372	9,867,987 $	6.4%

Conclusion

April 2025 data from Amazon Global underscores Apple’s significant financial strength in the laptop market, leveraging its premium positioning and high average price to secure a disproportionately large share of revenue despite not leading in units or model count. Meanwhile, HP and Lenovo demonstrated robust performance in unit sales, supported by extensive product lineups. The market remains highly competitive, with a clear divergence in strategies between volume-focused brands offering diverse models and premium brands driving revenue through higher-value units.

These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.

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