[May 2025] Best-Selling Laptop Brands on Amazon Spain – Apple Dominates Revenue While Lenovo and HP Lead in Volume

LaptopMedia.com Highlights [May 2025] Best-Selling Laptop Brands on Amazon Spain – Apple Dominates Revenue While Lenovo and HP Lead in Volume

From: Simeon Nikolov 14 June 2025 / 07:30 | 0

The Amazon Spain laptop market in May 2025 showcased a dynamic competitive landscape, with established brands vying for dominance across different metrics. While Lenovo and HP demonstrated strong performance in terms of model variety and units sold, Apple emerged as the clear revenue leader, driven by its premium pricing strategy. This report delves into the key statistics, offering insights into brand strategies and consumer preferences within this thriving e-commerce segment.

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🇪🇸 Amazon Spain: Brand Share by Number of Models in Top 70 Best-Selling Laptops

In terms of product offerings, Lenovo maintained the widest selection, presenting 16 distinct models, accounting for 22.9% of the market’s available laptop models. HP followed closely with 12 models, securing a 17.1% share. Apple held a significant presence with 8 models (11.4%), indicating a focused, high-value catalog. ASUS and Acer each offered 5 models, representing 7.1% of the market share. Interestingly, ‘Other brands’ collectively offered the largest variety with 22 models (31.4%), showcasing a highly fragmented segment beyond the major players. Samsung and MSI, each with only 1 model, focused on niche offerings, with MSI’s single model being particularly high-end.

#	Brand	Models	Share in Top 70 (%)
🥇	Lenovo	16	22.9%
🥈	HP	12	17.1%
🥉	Apple	8	11.4%
#4	ASUS	5	7.1%
#5	Acer	5	7.1%
#6	Samsung	1	1.4%
#7	MSI	1	1.4%
	Other brands	22	31.4%

🇪🇸 Amazon Spain: Units Sold per Brand in Top 70 Best-Selling Laptops

Lenovo led the pack in units sold on Amazon Spain during May 2025, moving 850 units and capturing an 18.7% market share. HP secured the second spot with 750 units sold, representing 16.5% of the market. Apple demonstrated strong sales volume for its premium products, selling 650 units and achieving a 14.3% share. ASUS followed with 550 units (12.1%), while Acer sold 300 units (6.6%). ‘Other brands’ collectively sold a substantial 1,200 units, indicating diverse demand across smaller players, making up 26.4% of the market. Samsung sold 200 units (4.4%), and MSI sold 50 units (1.1%), highlighting its low-volume, high-value strategy.

#	Brand	Units Sold	Share (%)
🥇	Lenovo	850	18.7%
🥈	HP	750	16.5%
🥉	Apple	650	14.3%
#4	ASUS	550	12.1%
#5	Acer	300	6.6%
#6	Samsung	200	4.4%
#7	MSI	50	1.1%
	Other brands	1200	26.4%

🇪🇸 Amazon Spain: Total Revenue per Brand in Top 70 Best-Selling Laptops

Apple led in revenue generation this May 2025 with €807,672, reflecting an average price of €1,243 per unit and capturing 31.2% of the market’s total revenue. HP ranks second with €450,422, contributing 17.4% of the market share, with an average price of €601 per unit. Lenovo follows closely with €424,580 (16.4% share) at an average price of €500 per unit. ASUS contributed €287,446 (11.1% share) with an average price of €523. Samsung, despite selling fewer units than Acer, generated €119,796 due to its higher average price of €599 per unit, compared to Acer’s €109,296 at €364 per unit. MSI, despite selling the fewest units among the listed brands, generated €67,086 due to its exceptionally high average price of €1,342 per unit, the highest among all brands.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	Apple	€1,243	€807,672	31.2%
🥈	HP	€601	€450,422	17.4%
🥉	Lenovo	€500	€424,580	16.4%
#4	ASUS	€523	€287,446	11.1%
#5	Samsung	€599	€119,796	4.6%
#6	Acer	€364	€109,296	4.2%
#7	MSI	€1,342	€67,086	2.6%
	Other brands	€265	€318,270	12.3%

Conclusion

The May 2025 data for Amazon Spain’s laptop market underscores a multi-faceted competitive environment. While Lenovo and HP capitalize on a broad product portfolio and strong unit sales to capture significant market breadth, Apple’s success hinges on its premium brand appeal and high average selling prices, leading to a dominant revenue share despite fewer units and models. The presence of ‘Other brands’ holding substantial share in both models and units indicates a vibrant, diverse market. Moving forward, brands will likely continue to differentiate through product range, pricing strategies, and target audience, with premium segments proving highly lucrative.

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