[January 2025] Best-Selling Laptop Brands on Amazon Germany – Apple Dominates Revenue Despite Lenovo’s Model Variety

January 2025 on Amazon Germany reveals a dynamic laptop market. Apple leads in revenue generation, capturing a substantial market share, while Lenovo showcases its strength in unit sales. HP maintains a solid position, followed by ASUS and Acer. MSI, despite lower unit sales, carves a niche with higher average prices. This report delves into the specifics of model distribution, units sold, and revenue generation to provide a comprehensive overview of the competitive landscape.

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🇩🇪 Amazon Germany: Brand Share by Number of Models in Top 100 Best-Selling Laptops

Lenovo and Apple emerge as frontrunners in model diversity, holding 26% and 25% of the top 1000 best-selling laptop models, respectively. HP follows with a significant 17%, indicating a strong presence in the market. ASUS and Acer offer a more focused selection with 8% and 7% respectively, while MSI concentrates on a niche market with 3% of the models. The remaining brands collectively account for 14%, showcasing the breadth of options available to consumers.

🇩🇪 Amazon Germany: Units Sold per Brand in Top 100 Best-Selling Laptops

Apple claims the top spot in unit sales with 5,900 units, representing 30.9% of the market share, closely followed by Lenovo with 5,650 units and a 29.6% share. HP secures the third position, selling 3,300 units and capturing 17.3% of the market. ASUS and Acer contribute 1,400 (7.3%) and 1,100 (5.8%) units respectively. MSI sells 250 units, holding 1.3% of the market, while other brands collectively account for 1,500 units, resulting in 7.9% of the total units sold.

🇩🇪 Amazon Germany: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple leads in revenue generation with $8,472,547, reflecting an average price of $1,436 per unit and commanding a dominant 58.7% market share. Lenovo ranks second with $2,542,941 in revenue, despite a lower average price of $450 per unit, holding 17.6% of the market share. HP contributes $1,265,730 in revenue, with an average price of $384, capturing 8.8% of the market share. ASUS generates $908,054 with an average price of $649, resulting in 6.3% of the revenue share. Acer completes the top five with $539,776 and an average price of $491, holding 3.7% of the market share. MSI, despite fewer units sold, generates $254,789 due to its high average price of $1,019 per unit, securing 1.8% of the market share.

Conclusion

In conclusion, the Amazon Germany laptop market in January 2025 is characterized by Apple’s revenue dominance and Lenovo’s strong unit sales performance. Apple’s high average selling price contributes significantly to its substantial revenue share. Lenovo’s focus on offering a wide range of models at competitive prices drives its unit sales. The market shows a clear segmentation, with brands like MSI leveraging higher prices for specific niches. Overall, the competitive landscape is shaped by a combination of model diversity, pricing strategies, and brand positioning.

Data Source: Amazon Germany

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