[July 2026] Best-Selling Laptop Brands on Amazon Italy – HP Leads in Volume While Apple Dominates Revenue
The July 2026 market analysis for Amazon Italy reveals a dynamic laptop landscape where volume-driven brands capture the highest unit sales, while premium manufacturers successfully maximize revenue through higher average price points.
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🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 70 Best-Selling Laptops
HP led the variety offering this July 2026 with 18 models, capturing a 25.7% market share. Lenovo closely followed with 16 models (22.9%), while Apple offered 14 models (20%). ASUS secured the fourth position with 11 models (15.7%), whereas brands like Acer, Samsung, and Dell maintained a more streamlined selection, accounting for 5.7%, 4.3%, and 2.9% of the models respectively.
| # | Brand | Models | Share in Top 70 (%) |
|---|---|---|---|
| 🥇 | HP | 18 | 25.7% |
| 🥈 | Lenovo | 16 | 22.9% |
| 🥉 | Apple | 14 | 20% |
| #4 | ASUS | 11 | 15.7% |
| #5 | Acer | 4 | 5.7% |
| #6 | Samsung | 3 | 4.3% |
| #7 | Dell | 2 | 2.9% |
| #8 | MSI | 1 | 1.4% |
| Other brands | 1 | 1.4% |
🇮🇹 Amazon Italy: Units Sold per Brand in Top 70 Best-Selling Laptops
In terms of unit sales, HP maintained its dominance this July 2026 by selling 1,600 units, representing 30.2% of the market. Lenovo ranked second with 1,250 units sold (23.6%), followed by Apple with 1,000 units (18.9%). ASUS contributed 750 units (14.2%), while Samsung and Acer followed further behind with 250 units (4.7%) and 200 units (3.8%) respectively.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | HP | 1600 | 30.2% |
| 🥈 | Lenovo | 1250 | 23.6% |
| 🥉 | Apple | 1000 | 18.9% |
| #4 | ASUS | 750 | 14.2% |
| #5 | Samsung | 250 | 4.7% |
| #6 | Acer | 200 | 3.8% |
| #7 | Dell | 150 | 2.8% |
| #8 | MSI | 50 | <1% |
| Other brands | 50 | <1% |
🇮🇹 Amazon Italy: Total Revenue per Brand in Top 70 Best-Selling Laptops
Apple led in revenue generation this July 2026 with €1.199.128, reflecting a 30.3% market share and an average price of €1,199 per unit. HP ranks second with €923.633 (23.4% share) at an average price of €577, while Lenovo and ASUS contribute €691.732 (17.5% share) and €630.353 (15.9% share), respectively. Acer completed the top revenue contributors with €248.501 (6.3% share) due to its high average price of €1,243 per unit.
| # | Brand | Average Price (EUR) | Total Revenue (EUR) | Share (%) |
|---|---|---|---|---|
| 🥇 | Apple | €1,199 | €1,199,128 | 30.3% |
| 🥈 | HP | €577 | €923,633 | 23.4% |
| 🥉 | Lenovo | €553 | €691,732 | 17.5% |
| #4 | ASUS | €840 | €630,353 | 15.9% |
| #5 | Acer | €1,243 | €248,501 | 6.3% |
| #6 | Samsung | €498 | €124,550 | 3.2% |
| #7 | Dell | €605 | €90,802 | 2.3% |
| #8 | MSI | €508 | €25,404 | <1% |
| Other brands | €359 | €17,962 | <1% |
Conclusion
The July 2026 data highlights a clear bifurcation in the Amazon Italy laptop market: traditional volume leaders like HP and Lenovo successfully capture the majority of unit sales, whereas premium players like Apple and Acer leverage higher price points to secure substantial revenue shares despite lower overall shipment volumes.
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