[July 2026] Best-Selling Laptop Brands on Amazon UK – Apple Dominates Revenue While ASUS Leads in Volume and Model Variety

LaptopMedia.com 亮点 [July 2026] Best-Selling Laptop Brands on Amazon UK – Apple Dominates Revenue While ASUS Leads in Volume and Model Variety

从: Simeon Nikolov 19 八月 2026 / 17:34 0

The July 2026 market analysis for laptops on Amazon UK reveals distinct leaders across model availability, unit sales, and revenue generation. While ASUS captured the largest share of models and unit volume, Apple secured the top spot in total revenue thanks to its higher average price points.

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🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops

ASUS led the market in model variety with 23 models, accounting for a 23% market share. Apple followed closely in second with 17 models (17% share), while HP and Lenovo offered 13 (13% share) and 11 models (11% share), respectively. Acer rounded out the top tier with 10 models (10% share), leaving smaller shares to Samsung (5%), Dell (2%), Alienware (2%), and Microsoft (1%), alongside 16 other brands comprising 16% of the catalog.

#	Brand	Models	Share in Top 100 (%)
🥇	ASUS	23	23%
🥈	Apple	17	17%
🥉	HP	13	13%
#4	Lenovo	11	11%
#5	Acer	10	10%
#6	Samsung	5	5%
#7	Dell	2	2%
#8	Alienware	2	2%
#9	Microsoft	1	1%
	Other brands	16	16%

🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops

ASUS topped unit sales this July 2026 with 3,600 units sold, capturing a 24.3% market share. Apple ranked second with 3,100 units (20.9% share), followed closely by HP with 2,850 units (19.3% share) and Lenovo with 2,450 units (16.6% share). Acer maintained a moderate volume with 900 units sold (6.1% share), while Dell and Samsung each recorded 300 units (2.0% share), Alienware sold 150 units (1.0%), and Microsoft accounted for fewer than 100 units (<1%).

#	Brand	Units Sold	Share (%)
🥇	ASUS	3600	24.3%
🥈	Apple	3100	20.9%
🥉	HP	2850	19.3%
#4	Lenovo	2450	16.6%
#5	Acer	900	6.1%
#6	Dell	300	2.0%
#7	Samsung	300	2.0%
#8	Alienware	150	1.0%
#9	Microsoft	100	<1%
	Other brands	1050	7.1%

🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple led in revenue generation this July 2026 with £2,889,535, capturing a 34.4% market share with an average price of £932 per unit. ASUS ranked second with £2,120,398 in revenue, reflecting an average price of £589 per unit. Lenovo and HP contributed £954,720 (11.4% share) and £939,344 (11.2% share) with average prices of £390 and £330, respectively. Acer completed the top five with £388,213 at an average price of £431. Notably, Alienware and Microsoft generated higher revenue relative to their low unit sales due to premium average price points of £2,015 and £1,086 per unit, yielding £302,177 and £108,600 respectively.

#	Brand	Average Price (GBP)	Total Revenue (GBP)	Share (%)
🥇	Apple	£932	£2,889,535	34.4%
🥈	ASUS	£589	£2,120,398	25.3%
🥉	Lenovo	£390	£954,720	11.4%
#4	HP	£330	£939,344	11.2%
#5	Acer	£431	£388,213	4.6%
#6	Alienware	£2,015	£302,177	3.6%
#7	Samsung	£580	£174,065	2.1%
#8	Dell	£568	£170,359	2.0%
#9	Microsoft	£1,086	£108,600	1.3%
	Other brands	£328	£344,314	4.1%

Conclusion

In summary, the July 2026 Amazon UK laptop market highlights a clear division between volume-driven brands like ASUS and HP, and value-driven premium brands like Apple and Alienware. While ASUS successfully dominates catalog size and unit sales, Apple’s commanding revenue share underscores the strong consumer demand for higher-priced devices in the UK market.

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