[June 2025] Best-Selling Laptop Brands on Amazon UK – Apple Leads Revenue as HP Dominates Unit Sales

LaptopMedia.com मुख्य बातें [June 2025] Best-Selling Laptop Brands on Amazon UK – Apple Leads Revenue as HP Dominates Unit Sales

से: Simeon Nikolov 17 जुलाई 2025 / 08:40 0

This June 2025 report for the Amazon UK laptop market reveals a fascinating dichotomy in brand performance. While HP firmly established itself as the leader in terms of models offered and units sold, Apple emerged as the undisputed revenue champion, driven by its premium pricing strategy. The month saw a competitive landscape, with Lenovo, ASUS, and Acer also securing significant positions across various metrics.

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🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of product breadth, HP stands out, offering 17 models, accounting for a 17% market share. Lenovo follows with 14 models (14% share), closely trailed by Apple with 13 models (13% share). Acer and ASUS also maintain a strong presence with 12 models (12% share) and 11 models (11% share) respectively. Interestingly, ‘Other brands’ collectively represent the largest segment, offering 27 models and holding a 27% share, indicating a diverse array of smaller players in the market. Dell and Samsung have a more focused offering, with 4 models (4% share) and 2 models (2% share) respectively.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	17	17%
🥈	Lenovo	14	14%
🥉	Apple	13	13%
#4	Acer	12	12%
#5	ASUS	11	11%
#6	Dell	4	4%
#7	Samsung	2	2%
	Other brands	27	27%

🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops

HP dominated unit sales in June 2025 on Amazon UK, moving 3,600 units and capturing a significant 27.1% of the market. Lenovo secured the second position with 2,050 units sold, representing a 15.4% share, followed closely by ASUS at 1,850 units and a 13.9% share. Apple, despite offering a more premium product range, sold 1,800 units, securing a 13.5% share. Acer rounded out the top five with 1,150 units, accounting for 8.6% of sales. Dell and Samsung both sold 300 units each, holding a 2.3% share, while ‘Other brands’ collectively contributed 2,250 units, making up 16.9% of the total units sold.

#	Brand	Units Sold	Share (%)
🥇	HP	3600	27.1%
🥈	Lenovo	2050	15.4%
🥉	ASUS	1850	13.9%
#4	Apple	1800	13.5%
#5	Acer	1150	8.6%
#6	Dell	300	2.3%
#7	Samsung	300	2.3%
	Other brands	2250	16.9%

🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple led in revenue generation this June 2025 on Amazon UK with £1,883,640, reflecting an impressive average price of £1,046 per unit and capturing 32.9% of the total market revenue. HP, despite its high unit sales, ranks second in revenue with £970,982, demonstrating an average price of £270 per unit and a 17.0% market share. ASUS contributed £760,530 with an average price of £411 per unit, securing 13.3% of the revenue. Lenovo generated £626,911, with an average price of £306 per unit and an 11.0% share, while Acer completed the top five with £547,592, maintaining an average price of £476 per unit and a 9.6% share. Dell and Samsung contributed £160,807 and £90,800 respectively, with ‘Other brands’ collectively generating £681,073.

#	Brand	Average Price (GBP)	Total Revenue (GBP)	Share (%)
🥇	Apple	£1,046	£1,883,640	32.9%
🥈	HP	£270	£970,982	17.0%
🥉	ASUS	£411	£760,530	13.3%
#4	Lenovo	£306	£626,911	11.0%
#5	Acer	£476	£547,592	9.6%
#6	Dell	£536	£160,807	2.8%
#7	Samsung	£303	£90,800	1.6%
	Other brands	£303	£681,073	11.9%

Conclusion

June 2025 highlights a dual-faceted competitive landscape in the Amazon UK laptop market. HP’s broad model offering and aggressive pricing strategy enabled it to capture the largest share of units sold. However, Apple’s strong brand appeal and premium pricing strategy allowed it to significantly outperform all other brands in terms of total revenue, demonstrating the power of high average transaction values. Other key players like Lenovo and ASUS maintained robust positions in both unit sales and revenue. This report underscores that market leadership can be achieved through diverse strategies, whether through volume and accessibility or premium positioning and higher margins.

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