[February 2025] Best-Selling Laptop Brands on Amazon Global – Apple Dominates Revenue, HP Leads in Units Sold

LaptopMedia.com Highlights [February 2025] Best-Selling Laptop Brands on Amazon Global – Apple Dominates Revenue, HP Leads in Units Sold

From: Simeon Nikolov 12 March 2025 / 17:01 | 0

February 2025 on Amazon Global saw a dynamic laptop market with significant brand performances across various metrics. Apple emerged as the revenue leader, while HP dominated in unit sales and model offerings. The market also features strong contributions from Lenovo, ASUS, and Acer, highlighting a competitive landscape with diverse brand strategies.

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🌐 [February 2025] Global Brand Share by Number of Models in Top 1000 Best-Selling Laptops

HP leads in the number of models offered on Amazon Global with 240, representing 24% of the total. Lenovo follows with 185 models (18.5% share), while Apple provides 118 models (11.8% share). ASUS and Acer offer 98 and 67 models, respectively, showcasing their attempts to capture different market segments. The presence of ‘Other brands’ with 175 models (17.5% share) suggests a fragmented long tail of niche or smaller manufacturers contributing to the overall market diversity.

#	Brand	Models	Share in Top 1000 (%)
🥇	HP	240	24%
🥈	Lenovo	185	18.5%
🥉	Apple	118	11.8%
#4	ASUS	98	9.8%
#5	Acer	67	6.7%
#6	Dell	49	4.9%
#7	Microsoft	25	2.5%
#8	MSI	19	1.9%
#9	Samsung	14	1.4%
#10	Fujitsu	6	<1%
#11	Alienware	2	<1%
#12	Gigabyte	1	<1%
#13	Razer	1	<1%
	Other brands	175	17.5%

🌐 [February 2025] Global Units Sold per Brand in Top 1000 Best-Selling Laptops

HP sold the most units in February 2025, with 56,700 laptops, capturing a 26.7% market share. Apple follows with 40,850 units sold (19.2% share), and Lenovo sold 33,800 units (15.9% share). ASUS and Acer sold 20,900 and 18,850 units, respectively, rounding out the top five. Notably, brands like Microsoft, Samsung, and MSI have considerably lower unit sales, indicating a focus on specific market segments, potentially higher-priced or niche products.

#	Brand	Units Sold	Share (%)
🥇	HP	56700	26.7%
🥈	Apple	40850	19.2%
🥉	Lenovo	33800	15.9%
#4	ASUS	20900	9.8%
#5	Acer	18850	8.9%
#6	Dell	10800	5.1%
#7	Microsoft	3700	1.7%
#8	Samsung	2150	1.0%
#9	MSI	2000	<1%
#10	Fujitsu	1400	<1%
#11	Alienware	300	<1%
#12	Gigabyte	100	<1%
#13	Razer	50	<1%
	Other brands	20800	9.8%

🌐 [February 2025] Global Total Revenue per Brand in Top 1000 Best-Selling Laptops

Apple generated the highest revenue in February 2025 with $51,891,854, representing 38.7% of the total revenue. This was achieved with an average price of $1,270 per unit. HP ranked second with $21,346,274 in revenue and an average price of $376. Lenovo generated $16,206,431 with an average price of $479, while ASUS and Acer contributed $11,544,645 and $7,617,597, respectively. Alienware has a significant Average Price of $2,706, although sells a small number of units.

#	Brand	Average Price (USD)	Total Revenue (USD)	Share (%)
🥇	Apple	$1270	51,891,854 $	38.7%
🥈	HP	$376	21,346,274 $	15.9%
🥉	Lenovo	$479	16,206,431 $	12.1%
#4	ASUS	$552	11,544,645 $	8.6%
#5	Acer	$404	7,617,597 $	5.7%
#6	Dell	$627	6,773,370 $	5.1%
#7	Microsoft	$1030	3,811,428 $	2.8%
#8	MSI	$982	1,963,773 $	1.5%
#9	Samsung	$749	1,610,959 $	1.2%
#10	Fujitsu	$661	925,184 $	<1%
#11	Alienware	$2706	811,849 $	<1%
#12	Gigabyte	$1103	110,347 $	<1%
#13	Razer	$6	292 $	<1%
	Other brands	$456	9,479,349 $	7.1%

Conclusion

In conclusion, the Amazon Global laptop market in February 2025 is characterized by a clear revenue dominance by Apple, driven by its higher average selling price, while HP leads in unit sales, indicating a volume-based strategy. Lenovo, ASUS, and Acer maintain competitive positions, while other brands carve out niche segments. The landscape reflects varied approaches to market penetration, with some prioritizing volume and others focusing on higher-margin products. This competition provides consumers with a wide range of options catering to different needs and budgets.

These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.

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