[May 2025] Best-Selling Laptop Brands on Amazon Canada – ASUS Leads Volume, Apple Dominates Premium, and ‘Other Brands’ Fragment the Market

LaptopMedia.com Highlights [May 2025] Best-Selling Laptop Brands on Amazon Canada – ASUS Leads Volume, Apple Dominates Premium, and 'Other Brands' Fragment the Market

From: Simeon Nikolov 07 June 2025 / 16:58 0

In May 2025, the Amazon Canada laptop market exhibited a diverse competitive landscape. ASUS emerged as a significant player, leading in both the number of models offered and units sold among individual brands. However, a collective ‘Other brands’ category commanded the largest market share in terms of both units and revenue, highlighting a fragmented market. Apple maintained its premium position, securing substantial revenue despite a limited product range and fewer units sold, thanks to its high average price point.

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🇨🇦 Amazon Canada: Brand Share by Number of Models in Top 45 Best-Selling Laptops

When examining the variety of offerings, ASUS stands out by providing the most diverse selection of laptops, with 11 models accounting for 24.4% of the available options. Following ASUS, Lenovo offers 5 models (11.1% share), while Acer and HP each present 4 models, representing an 8.9% share. Apple, despite its market presence, features a concise lineup of only 2 models (4.4% share), and Dell offers just 1 model (2.2%). Remarkably, ‘Other brands’ collectively contribute the largest share of model diversity, with 18 distinct models comprising 40% of the total, indicating a highly fragmented long tail of manufacturers.

#	Brand	Models	Share in Top 45 (%)
🥇	ASUS	11	24.4%
🥈	Lenovo	5	11.1%
🥉	Acer	4	8.9%
#4	HP	4	8.9%
#5	Apple	2	4.4%
#6	Dell	1	2.2%
	Other brands	18	40%

🇨🇦 Amazon Canada: Units Sold per Brand in Top 45 Best-Selling Laptops

Analyzing units sold, ASUS spearheaded the market among individual brands, moving 700 units and capturing an 18.9% share. Acer secured the second spot with 400 units sold (10.8% share), closely followed by Lenovo at 300 units (8.1% share). HP sold 250 units, making up 6.8% of the market. Apple, with 150 units sold, commanded a 4.1% share. Dell saw 50 units sold, representing a modest 1.4% share. Significantly, ‘Other brands’ collectively sold 1,850 units, capturing exactly 50% of the total market, underscoring the broad appeal of a multitude of smaller or niche manufacturers.

#	Brand	Units Sold	Share (%)
🥇	ASUS	700	18.9%
🥈	Acer	400	10.8%
🥉	Lenovo	300	8.1%
#4	HP	250	6.8%
#5	Apple	150	4.1%
#6	Dell	50	1.4%
	Other brands	1850	50%

🇨🇦 Amazon Canada: Total Revenue per Brand in Top 45 Best-Selling Laptops

In terms of revenue generation, ASUS led among individual brands, generating $329,754 from an average price of $471 per unit, securing a 15.1% market share. Apple, despite selling fewer units, made a strong financial impact with $209,850 in revenue, driven by its high average price of $1,399 per unit, yielding a 9.6% share. Lenovo followed closely with $205,720 in revenue at an average price of $686, accounting for 9.4% of the market. Acer contributed $202,610 in revenue with an average unit price of $507, representing 9.3%. HP generated $88,680, reflecting a lower average price of $355 per unit, for a 4.1% share. Dell’s revenue stood at $30,702 at an average price of $614, capturing 1.4%. Most notably, ‘Other brands’ collectively dominated revenue, bringing in $1,115,612 at an average price of $603, securing a commanding 51.1% of the total market revenue.

#	Brand	Average Price (CAD)	Total Revenue (CAD)	Share (%)
🥇	ASUS	$471	$329,754	15.1%
🥈	Apple	$1,399	$209,850	9.6%
🥉	Lenovo	$686	$205,720	9.4%
#4	Acer	$507	$202,610	9.3%
#5	HP	$355	$88,680	4.1%
#6	Dell	$614	$30,702	1.4%
	Other brands	$603	$1,115,612	51.1%

Conclusion

May 2025 painted a clear picture of the Amazon Canada laptop market: a blend of established brand leadership and significant fragmentation. ASUS demonstrates strength through its wide product range and volume sales, translating into top-tier revenue among named brands. Apple continues to thrive in the premium segment, leveraging high average prices to secure substantial earnings with fewer sales. Meanwhile, the collective ‘Other brands’ segment consistently holds the largest share across models, units, and revenue, indicating a vibrant, diverse market where many smaller players cater to specific needs or price points. Success in this landscape requires either broad market penetration like ASUS or a strong value proposition in niche segments, as exemplified by Apple’s premium positioning.

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