[September 2025] Best-Selling Laptop Brands on Amazon Canada – Apple Dominates Revenue as ASUS Leads in Volume

LaptopMedia.com Highlights [September 2025] Best-Selling Laptop Brands on Amazon Canada – Apple Dominates Revenue as ASUS Leads in Volume

From: Simeon Nikolov 04 October 2025 / 13:00 0

The Amazon Canada laptop market in September 2025 showcased a dynamic landscape, with traditional computing giants vying for market dominance. This month’s analysis reveals ASUS leading in model variety and unit sales, while Apple, despite offering fewer models and selling fewer units, commanded the highest revenue share due to its premium pricing strategy. Other brands collectively held a significant portion of both models offered and units sold, indicating a highly competitive and fragmented market.

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🇨🇦 Amazon Canada: Brand Share by Number of Models in Top 97 Best-Selling Laptops

In terms of product diversity, ASUS emerged as the clear leader, offering 23 distinct laptop models and capturing an impressive 23.7% market share on Amazon Canada. ‘Other brands’ collectively presented an even larger selection with 26 models, representing 26.8% of the market, indicating a broad array of niche or smaller players. Apple followed with 16 models (16.5%), showcasing a focused yet substantial product line. Acer and Lenovo maintained a strong presence with 11 models (11.3%) and 10 models (10.3%) respectively, while HP offered 8 models (8.2%) and Dell rounded out the top identifiable brands with 3 models (3.1%). This distribution highlights ASUS’s strategy of extensive product offerings to cater to a wide range of customer needs.

#	Brand	Models	Share in Top 97 (%)
🥇	ASUS	23	23.7%
🥈	Apple	16	16.5%
🥉	Acer	11	11.3%
#4	Lenovo	10	10.3%
#5	HP	8	8.2%
#6	Dell	3	3.1%
	Other brands	26	26.8%

🇨🇦 Amazon Canada: Units Sold per Brand in Top 97 Best-Selling Laptops

Regarding unit sales, ASUS also took the top spot in September 2025, selling 1,900 units and securing a 22.0% market share on Amazon Canada. This strong performance underscores its broad appeal and product accessibility. HP followed as a strong contender, moving 1,400 units (16.2%), closely trailed by Acer with 1,300 units sold (15.0%). Apple, despite its premium positioning, still managed to sell 1,000 units, capturing an 11.6% share. Lenovo sold 550 units (6.4%), and Dell recorded 250 units (2.9%). Notably, ‘Other brands’ collectively accounted for a significant 2,250 units, representing 26.0% of the total units sold, reiterating the fragmented nature of the market beyond the major players.

#	Brand	Units Sold	Share (%)
🥇	ASUS	1900	22.0%
🥈	HP	1400	16.2%
🥉	Acer	1300	15.0%
#4	Apple	1000	11.6%
#5	Lenovo	550	6.4%
#6	Dell	250	2.9%
	Other brands	2250	26.0%

🇨🇦 Amazon Canada: Total Revenue per Brand in Top 97 Best-Selling Laptops

Apple led in revenue generation this September 2025 with $1.58M, reflecting an average price of $1,585 per unit and securing a substantial 28.2% market share on Amazon Canada. ASUS ranked second with $1.13M, contributing 20.2% of the market share, driven by a high volume of sales at an average price of $596. ‘Other brands’ collectively generated a significant $1.33M, representing 23.7% market share, at an average price of $591. Acer followed with $0.55M (9.9%) at an average price of $426, while HP contributed $0.48M (8.6%) with an average price of $345. Lenovo generated $0.36M (6.5%) at an average price of $660, and Dell completed the identifiable brands with $0.17M (3.1%) and an average price of $687.

#	Brand	Average Price (CAD)	Total Revenue (CAD)	Share (%)
🥇	Apple	$1,585	$1,584,748	28.2%
🥈	ASUS	$596	$1,133,334	20.2%
🥉	Acer	$426	$553,915	9.9%
#4	HP	$345	$483,044	8.6%
#5	Lenovo	$660	$363,168	6.5%
#6	Dell	$687	$171,788	3.1%
	Other brands	$591	$1,330,522	23.7%

Conclusion

September 2025 on Amazon Canada highlighted a multifaceted competitive landscape in the laptop market. While ASUS demonstrated strong prowess in market penetration through diverse models and high unit sales, Apple’s premium strategy proved highly effective, securing the top revenue spot despite a more focused product line and lower sales volume. The significant presence of ‘Other brands’ across all metrics underscores the highly fragmented nature of the market, where a multitude of smaller players collectively hold substantial influence. Success in this environment appears to hinge on either broad market accessibility through volume and variety (ASUS, HP, Acer) or a strong brand premium and high average selling price (Apple).

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