[August 2025] Best-Selling Laptop Brands on Amazon Canada – Apple Dominates Revenue with Premium Pricing, ASUS Leads in Volume

LaptopMedia.com Highlights [August 2025] Best-Selling Laptop Brands on Amazon Canada – Apple Dominates Revenue with Premium Pricing, ASUS Leads in Volume

From: Simeon Nikolov 02 September 2025 / 08:08 0

In August 2025, the Amazon Canada laptop market exhibited a fascinating dynamic, with Apple seizing a commanding lead in revenue despite not having the highest unit sales or model variety. ASUS, on the other hand, solidified its position as the market leader in terms of both models offered and units sold. This month’s data highlights a market where premium pricing strategies are yielding significant returns, while broader product portfolios continue to capture substantial market share.

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🇨🇦 Amazon Canada: Brand Share by Number of Models in Top 93 Best-Selling Laptops

The competitive landscape for laptop models on Amazon Canada in August 2025 saw ASUS leading the pack with 25 distinct models, accounting for a significant 26.9% of the market share. Apple followed closely, offering 22 models and capturing 23.7% of the variety. Acer presented a modest 9 models (9.7% share), while Lenovo and HP offered 7 (7.5% share) and 6 models (6.5% share), respectively. Dell had the fewest offerings among the individual brands with just 2 models (2.2% share). Interestingly, a collective of ‘Other brands’ contributed a substantial 22 models, also holding a 23.7% share, indicating a diverse range beyond the top-tier manufacturers.

#	Brand	Models	Share in Top 93 (%)
🥇	ASUS	25	26.9%
🥈	Apple	22	23.7%
🥉	Acer	9	9.7%
#4	Lenovo	7	7.5%
#5	HP	6	6.5%
#6	Dell	2	2.2%
	Other brands	22	23.7%

🇨🇦 Amazon Canada: Units Sold per Brand in Top 93 Best-Selling Laptops

When examining units sold, ASUS maintained its leadership position, moving 2,900 units and capturing 25.8% of the total market share. Apple was a strong runner-up, selling 2,650 units and securing 23.6% of the market. Acer demonstrated solid performance with 1,350 units sold, accounting for 12% of the market, followed by HP at 1,250 units (11.1% share). Lenovo’s unit sales stood at 650, representing 5.8% of the market. Dell sold a mere 100 units, garnering less than 1% share, while ‘Other brands’ collectively sold 2,350 units, making up 20.9% of the market.

#	Brand	Units Sold	Share (%)
🥇	ASUS	2900	25.8%
🥈	Apple	2650	23.6%
🥉	Acer	1350	12%
#4	HP	1250	11.1%
#5	Lenovo	650	5.8%
#6	Dell	100	<1%
	Other brands	2350	20.9%

🇨🇦 Amazon Canada: Total Revenue per Brand in Top 93 Best-Selling Laptops

Apple led in revenue generation this August 2025 with $3,682,794, reflecting an impressive average price of $1,390 per unit. This performance granted Apple a commanding 47.0% of the total market revenue. ASUS ranks second with $1,595,040, representing 20.4% of the market, driven by an average price of $550 per unit. Acer contributed $625,915 (8.0% share) with an average price of $464 per unit, while HP generated $375,289 (4.8% share) at an average price of $300. Lenovo added $339,264 (4.3% share) with an average price of $522. Dell, despite fewer units sold, achieved $83,833 (1.1% share) due to its relatively high average price of $838 per unit. The ‘Other brands’ collective pulled in $1,134,618, holding a 14.5% share at an average price of $483 per unit.

#	Brand	Average Price (CAD)	Total Revenue (CAD)	Share (%)
🥇	Apple	$1,390	$3,682,794	47.0%
🥈	ASUS	$550	$1,595,040	20.4%
🥉	Acer	$464	$625,915	8.0%
#4	HP	$300	$375,289	4.8%
#5	Lenovo	$522	$339,264	4.3%
#6	Dell	$838	$83,833	1.1%
	Other brands	$483	$1,134,618	14.5%

Conclusion

In conclusion, August 2025 on Amazon Canada revealed a highly segmented and competitive laptop market. Apple’s dominant revenue share, nearly half of the total, underscores the success of its premium pricing strategy, allowing it to capture significant value even without leading in unit sales or model diversity. Conversely, ASUS’s strong performance in both model variety and units sold highlights the effectiveness of a volume-driven approach. Brands like Acer and HP continue to hold substantial market presence in terms of units, while the collective ‘Other brands’ demonstrate the breadth of options available to consumers. This month’s data clearly illustrates that both premium positioning and broad market appeal are viable strategies for success in the dynamic laptop market.

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