[October 2025] Best-Selling Laptop Brands on Amazon Canada – Apple Dominates Revenue as HP Leads Unit Sales

LaptopMedia.com Highlights [October 2025] Best-Selling Laptop Brands on Amazon Canada – Apple Dominates Revenue as HP Leads Unit Sales

From: Simeon Nikolov 01 November 2025 / 10:26 0

October 2025 saw a dynamic landscape in the Amazon Canada laptop market, characterized by diverse strategies among leading brands. While HP excelled in unit sales, Apple commanded the highest revenue, underscoring the impact of premium pricing. ASUS demonstrated a strong all-around performance, featuring prominently across model offerings, unit sales, and revenue generation. A notable portion of the market remained fragmented, with ‘Other brands’ holding significant shares in models, units, and revenue.

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🇨🇦 Amazon Canada: Brand Share by Number of Models in Top 98 Best-Selling Laptops

In terms of model diversity, ASUS led the pack this October with 19 distinct models, securing a 19.4% share of the available offerings. Close behind, Apple offered 18 models, accounting for an 18.4% share. Lenovo and Acer followed with 11 models (11.2% share) and 10 models (10.2% share), respectively, contributing significantly to customer choice. HP presented 8 models (8.2% share), while Dell offered 3 models (3.1% share). Niche brands like MSI and Alienware each listed just 1 model, representing a 1.0% share individually. Interestingly, a substantial 27.6% of the market, equivalent to 27 models, was attributed to ‘Other brands,’ indicating a broad array of smaller players.

#	Brand	Models	Share in Top 98 (%)
🥇	ASUS	19	19.4%
🥈	Apple	18	18.4%
🥉	Lenovo	11	11.2%
#4	Acer	10	10.2%
#5	HP	8	8.2%
#6	Dell	3	3.1%
#7	MSI	1	1.0%
#8	Alienware	1	1.0%
	Other brands	27	27.6%

🇨🇦 Amazon Canada: Units Sold per Brand in Top 98 Best-Selling Laptops

HP emerged as the leader in units sold, moving 2,650 laptops and capturing a 20.5% market share. ASUS followed, selling 2,050 units and securing 15.8% of the market. Acer was also a strong performer, with 1,800 units sold and a 13.9% share. Apple, despite its premium positioning, still managed to sell 1,450 units, making up 11.2% of the market. Lenovo sold 650 units (5.0% share), and Dell moved 400 units (3.1% share). Alienware and MSI each sold 100 units, representing less than 1% of the total units. The ‘Other brands’ category collectively sold 3,750 units, dominating with a 29.0% share, highlighting the widespread appeal of diverse, perhaps more budget-friendly, options.

#	Brand	Units Sold	Share (%)
🥇	HP	2650	20.5%
🥈	ASUS	2050	15.8%
🥉	Acer	1800	13.9%
#4	Apple	1450	11.2%
#5	Lenovo	650	5.0%
#6	Dell	400	3.1%
#7	Alienware	100	<1%
#8	MSI	100	<1%
	Other brands	3750	29.0%

🇨🇦 Amazon Canada: Total Revenue per Brand in Top 98 Best-Selling Laptops

Apple led in revenue generation this October 2025 with $2,210,122, reflecting an average price of $1,524 per unit and commanding a 25.6% market share. ASUS ranks second with $1,276,169, driven by an average price of $623 per unit, securing a 14.8% share. HP and Acer contributed $959,502 (11.1% share) and $804,202 (9.3% share) respectively, with average unit prices of $362 and $447. Lenovo followed with $504,504 (5.8% share) at an average price of $776. Dell generated $313,864 (3.6% share) with an average price of $785. High-end brands like Alienware and MSI, despite fewer units sold, generated $169,528 and $129,865 respectively, due to their significantly higher average prices of $1,695 and $1,299 per unit. The ‘Other brands’ category collectively amassed the highest total revenue at $2,276,696, accounting for 26.3% of the market with an average unit price of $607.

#	Brand	Average Price (CAD)	Total Revenue (CAD)	Share (%)
🥇	Apple	$1,524	$2,210,122	25.6%
🥈	ASUS	$623	$1,276,169	14.8%
🥉	HP	$362	$959,502	11.1%
#4	Acer	$447	$804,202	9.3%
#5	Lenovo	$776	$504,504	5.8%
#6	Dell	$785	$313,864	3.6%
#7	Alienware	$1,695	$169,528	2.0%
#8	MSI	$1,299	$129,865	1.5%
	Other brands	$607	$2,276,696	26.3%

Conclusion

October 2025 on Amazon Canada illustrates a clear divide in the laptop market’s competitive landscape. Apple’s strategy of premium pricing allows it to dominate revenue, even with moderate unit sales. In contrast, HP’s volume-driven approach secures its lead in units sold, albeit with a lower average price point. ASUS stands out as a strong all-rounder, effectively balancing product diversity, unit sales, and a respectable average price. The significant presence of ‘Other brands’ across all metrics suggests a highly fragmented and competitive environment, particularly in the mid-range and budget segments. Success in this market demands a nuanced approach, where brands must strategically align their model offerings, pricing, and volume to carve out a sustainable position.

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