[September 2025] Best-Selling Laptop Brands on Amazon Italy – Apple Dominates Revenue with High-Value Sales

LaptopMedia.com Highlights [September 2025] Best-Selling Laptop Brands on Amazon Italy – Apple Dominates Revenue with High-Value Sales

From: Simeon Nikolov 04 October 2025 / 13:07 0

The Amazon Italy laptop market in September 2025 showcased a dynamic landscape with established brands contending across model diversity, unit sales, and revenue generation. While HP led in the sheer number of models offered and units sold, Apple emerged as the undisputed leader in revenue, leveraging its premium pricing strategy. This report delves into the performance metrics of top brands, revealing distinct strategies and market positions in a competitive online retail environment.

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🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of product offerings, HP demonstrated the broadest portfolio, providing 24 models and securing a 24% market share. Lenovo followed with a substantial 19 models, accounting for 19% of the market. Acer held the third position with 13 models (13%), while Apple and ASUS offered 9 models (9%) and 8 models (8%) respectively. Notably, ‘Other brands’ collectively presented 18 models, signifying a diverse range beyond the top players, contributing an 18% share to the overall model count. Brands like MSI, Samsung, and Dell maintained more niche offerings with 4, 3, and 2 models, respectively.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	24	24%
🥈	Lenovo	19	19%
🥉	Acer	13	13%
#4	Apple	9	9%
#5	ASUS	8	8%
#6	MSI	4	4%
#7	Samsung	3	3%
#8	Dell	2	2%
	Other brands	18	18%

🇮🇹 Amazon Italy: Units Sold per Brand in Top 100 Best-Selling Laptops

Looking at units sold, HP maintained a strong lead, selling 3,550 laptops and capturing a 28.4% market share. Apple, despite offering fewer models, achieved remarkable unit sales of 3,200, securing a 25.6% share and positioning itself as a close second. Lenovo ranked third with 2,000 units sold, representing 16% of the market. Acer followed with 1,100 units (8.8%), while ASUS and Samsung sold 450 units (3.6%) and 400 units (3.2%), respectively. MSI recorded 300 units (2.4%), and Dell sold 150 units (1.2%), indicating smaller volume contributions from these brands. ‘Other brands’ collectively sold 1,350 units, making up 10.8% of the total.

#	Brand	Units Sold	Share (%)
🥇	HP	3550	28.4%
🥈	Apple	3200	25.6%
🥉	Lenovo	2000	16%
#4	Acer	1100	8.8%
#5	ASUS	450	3.6%
#6	Samsung	400	3.2%
#7	MSI	300	2.4%
#8	Dell	150	1.2%
	Other brands	1350	10.8%

🇮🇹 Amazon Italy: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple led in revenue generation this September 2025 with €3.44M, reflecting an average price of €1,074 per unit and an impressive 40.9% market share. HP secured the second spot with €1.57M, driven by its high unit volume despite a lower average price of €443. Lenovo contributed €0.89M with an average unit price of €444, holding a 10.6% share. Acer generated €0.68M at an average price of €618, representing an 8.1% share. ASUS rounded out the top five with €0.39M, benefiting from its relatively high average price of €874. MSI, despite fewer units sold, generated €0.25M due to its strong average price of €848 per unit, illustrating the impact of premium pricing in the market. Samsung reported €0.26M with an average price of €648, while Dell’s revenue was €0.07M, reflecting its minimal market presence.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	Apple	€1,074	€3,435,963	40.9%
🥈	HP	€443	€1,573,115	18.7%
🥉	Lenovo	€444	€888,635	10.6%
#4	Acer	€618	€680,082	8.1%
#5	ASUS	€874	€393,162	4.7%
#6	Samsung	€648	€259,024	3.1%
#7	MSI	€848	€254,343	3.0%
#8	Dell	€486	€72,876	<1%
	Other brands	€622	€840,006	10.0%

Conclusion

September 2025 on Amazon Italy highlighted a dual-strategy market: volume versus value. HP successfully captured the largest share in models and units, demonstrating a broad appeal, likely across various price points. Apple, however, leveraged its premium brand positioning and higher average unit price to overwhelmingly dominate revenue, even with fewer models and units than HP. Other brands like Lenovo and Acer hold significant positions through balanced offerings, while brands like MSI and ASUS show the potential for strong revenue with higher-priced units despite lower volume. The competitive landscape underscores that success in the laptop market can be achieved through diverse approaches, from broad market penetration to targeted high-value segments.

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