Best-Selling Laptop Brands on Amazon France: Acer is the King

LaptopMedia.com Highlights Best-Selling Laptop Brands on Amazon France: Acer is the King

From: Simeon Nikolov 19 October 2024 / 16:53 0

In our latest analysis of the French laptop market, we analyzed the top 100 best-selling laptop models on Amazon France to identify the leading brands and uncover trends in market share, units sold, and revenue. This report provides fresh insights into the evolving dynamics of both established and premium brands.

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Key Insights:

Here’s a quick summary of the most important points from the report:

Acer leads in model share, capturing 16% of the Top 100 list, followed closely by Lenovo and HP.
Acer dominates in units sold, taking a massive 35% of the market share, underscoring its popularity among French consumers. HP and Apple follow, albeit at a distance.
Apple is second in terms of revenue, despite having fewer models and units sold, thanks to its strong premium strategy with an average price of €1298.
HP, Lenovo, and ASUS offer more mid-range options compared to Apple, which focuses on higher price points, and MSI secures a notable share with its premium gaming laptops.

Brand Share by Number of Models in Top 100 Best-Selling Laptops

Acer leads the Amazon France Top 100 with 16 models, representing 16% of all the models featured. This emphasizes Acer’s diverse lineup and popularity among French consumers. Lenovo follows with 15 models (15%), closely trailed by HP with 14 models (14%). Apple and ASUS also secure strong positions, each with 13 models.

MSI, though focused on premium gaming laptops, captures a 2% share, while brands like Huawei and Samsung cater to niche segments, each with 1%.

#	Brand	Models	Share in Top 100 (%)
🥇	Acer	16	16%
🥈	Lenovo	15	15%
🥉	HP	14	14.0%
#4	Apple	13	13%
#5	ASUS	13	13%
#6	Dell	7	7.0%
#7	MSI	2	2%
#8	Huawei	1	1%
#9	Samsung	1	1%
	Other brands	18	18%

Units Sold per Brand in Top 100 Best-Selling Laptops

Acer is the clear leader in units sold on Amazon France, moving 3950 units and capturing 35% of the market. HP follows with 1700 units, and Apple takes third with 1250 units. Lenovo, while behind in units sold, still manages to maintain a significant presence in the Top 100.

#	Brand	Units Sold	Share (%)
🥇	Acer	3950	34.8%
🥈	HP	1700	15.0%
🥉	Apple	1250	11.0%
#4	Lenovo	1200	10.6%
#5	Dell	1000	8.8%
#6	ASUS	800	7.0%
#7	MSI	200	1.8%
#8	Huawei	50	<1%
#9	Samsung	50	<1%
	Other brands	1150	10.1%

Total Revenue per Brand in Top 100 Best-Selling Laptops

In terms of revenue, Acer again leads with €1.92 million, driven by its wide model range and accessible pricing. Apple comes in second, generating €1.62 million with an average price of €1298 per laptop, reflecting its focus on premium offerings. HP and Lenovo also maintain strong positions, though their average prices are significantly lower than Apple’s.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Acer	€487	€1,922,004	25.7%
🥈	Apple	€1298	€1,622,600	21.7%
🥉	HP	€711	€1,208,349	16.1%
#4	Lenovo	€675	€809,692	10.8%
#5	Dell	€632	€631,500	8.4%
#6	ASUS	€670	€535,645	7.2%
#7	MSI	€1439	€287,855	3.8%
#8	Samsung	€1049	€52,450	<1%
#9	Huawei	€650	€32,499	<1%
	Other brands	€331	€381,013	5.1%