[January 2025] Best-Selling Laptop Brands on Amazon France – Apple Dominates Revenue, Acer Leads in Units

LaptopMedia.com Highlights [January 2025] Best-Selling Laptop Brands on Amazon France – Apple Dominates Revenue, Acer Leads in Units

From: Simeon Nikolov 21 February 2025 / 16:19 0

The laptop market on Amazon France witnessed strong competition in January 2025, with various brands vying for market share. Apple emerged as the revenue leader, while Acer secured the top spot in terms of units sold.

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🇫🇷 Amazon France: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of models offered, “Other brands” captured the largest share of 32%, followed by Apple, Lenovo, Acer, and ASUS, each holding a 15%, 15%, 11%, and 11% share, respectively. The remaining brands, including Dell, Samsung, and HP, accounted for a smaller portion of the market.

#	Brand	Models	Share in Top 100 (%)
🥇	Apple	15	15%
🥈	Lenovo	15	15%
🥉	Acer	11	11%
#4	ASUS	11	11%
#5	HP	10	10%
#6	Dell	5	5%
#7	Samsung	1	1%
	Other brands	32	32%

🇫🇷 Amazon France: Units Sold per Brand in Top 100 Best-Selling Laptops

Acer emerged as the leader in units sold, capturing a significant 23.5% market share with 2100 units sold. Lenovo followed closely with 1200 units sold and a 13.4% share. Apple and ASUS also performed well, securing 12.3% and 10.1% market shares, respectively, by selling 1100 and 900 units. HP, Dell, Samsung, and “Other brands” held smaller shares of the market in terms of units sold.

#	Brand	Units Sold	Share (%)
🥇	Acer	2100	23.5%
🥈	Lenovo	1200	13.4%
🥉	Apple	1100	12.3%
#4	ASUS	900	10.1%
#5	HP	750	8.4%
#6	Dell	350	3.9%
#7	Samsung	50	<1%
	Other brands	2500	27.9%

🇫🇷 Amazon France: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple dominated revenue generation, amassing a 31.0% share with $1,612,828 in revenue. This is primarily attributed to its higher average price of $1,466 per unit. Acer secured the second position in revenue, capturing 15.4% of the market share with $802,044 in revenue despite its lower average price of $382 per unit. ASUS and Lenovo followed with 13.7% and 11.6% revenue shares, respectively. HP, Dell, Samsung, and “Other brands” held smaller shares of the revenue.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	Apple	€1,466	€1,612,828	31.0%
🥈	Acer	€382	€802,044	15.4%
🥉	ASUS	€791	€712,016	13.7%
#4	Lenovo	€506	€606,859	11.6%
#5	HP	€487	€365,432	7.0%
#6	Dell	€576	€201,725	3.9%
#7	Samsung	€874	€43,680	<1%
	Other brands	€346	€864,750	16.6%

Conclusion

In summary, Apple’s strong revenue performance, driven by its premium pricing, highlights its continued dominance in the laptop market on Amazon France. Acer’s leadership in units sold demonstrates its ability to cater to value-conscious consumers. The competitive landscape remains dynamic, with other brands collectively holding a significant market share and the potential to disrupt the top players in the future.

Source: Amazon France

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