[February 2025] Best-Selling Laptop Brands on Amazon USA – Apple Dominates Revenue Despite HP Leading in Units

LaptopMedia.com Highlights [February 2025] Best-Selling Laptop Brands on Amazon USA – Apple Dominates Revenue Despite HP Leading in Units

From: Simeon Nikolov 04 March 2025 / 07:55 0

February 2025 on Amazon USA saw a dynamic laptop market, with significant variations in brand performance across models offered, units sold, and revenue generated. HP leads in the sheer number of models available and units sold, while Apple commands a dominant revenue share due to its premium pricing strategy. This report analyzes these key metrics, providing insights into the competitive landscape.

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🇺🇸 Amazon USA: Brand Share by Number of Models in Top 500 Best-Selling Laptops

HP offers the most diverse range of laptop models on Amazon USA, with 153 models representing 30.6% of the market. Lenovo follows with 85 models, capturing 17% of the model share. Apple, despite having only 49 models (9.8% share), demonstrates a highly selective and impactful product strategy. ASUS and Dell offer 40 (8% share) and 35 (7% share) models, respectively, while Acer provides 27 models (5.4% share). Notably, MSI, Samsung and Alienware provide fewer models each, reflecting a niche market focus.

#	Brand	Models	Share in Top 500 (%)
🥇	HP	153	30.6%
🥈	Lenovo	85	17%
🥉	Apple	49	9.8%
#4	ASUS	40	8%
#5	Dell	35	7%
#6	Acer	27	5.4%
#7	Microsoft	18	3.6%
#8	MSI	8	1.6%
#9	Samsung	6	1.2%
#10	Alienware	3	<1%
	Other brands	76	15.2%

🇺🇸 Amazon USA: Units Sold per Brand in Top 500 Best-Selling Laptops

HP led in units sold with 43,400 laptops, accounting for 31.1% of the total market share. Apple followed closely with 29,600 units sold (21.2% share), showcasing a strong demand for its products. Lenovo secured the third position with 18,400 units sold (13.2% share), while Acer and ASUS sold 11,950 (8.6% share) and 10,750 (7.7% share) units, respectively. Dell accounted for 8,550 units sold (6.1% share). The remaining brands, including Microsoft, Samsung, MSI, Alienware, and other brands, collectively contributed to the remaining portion of unit sales, each holding a smaller market share.

#	Brand	Units Sold	Share (%)
🥇	HP	43400	31.1%
🥈	Apple	29600	21.2%
🥉	Lenovo	18400	13.2%
#4	Acer	11950	8.6%
#5	ASUS	10750	7.7%
#6	Dell	8550	6.1%
#7	Microsoft	3150	2.3%
#8	Samsung	1050	<1%
#9	MSI	750	<1%
#10	Alienware	350	<1%
	Other brands	11550	8.3%

🇺🇸 Amazon USA: Total Revenue per Brand in Top 500 Best-Selling Laptops

Apple generated the highest revenue in February 2025, with a total of $36,240,058, representing 41.2% of the market share and an average price of $1,224 per unit. HP ranked second with $15,421,962 in revenue (17.5% share), driven by its high unit sales despite a lower average price of $355. Lenovo’s revenue reached $8,785,888 (10.0% share), with an average price of $477. Dell generated $5,597,510 (6.4% share) with an average price of $655. ASUS secured $5,262,908 (6.0% share) with an average price of $490, while Acer’s revenue was $4,858,974 (5.5% share) with an average price of $407. MSI and Alienware demonstrates high revenue per unit sold with $1,256 and $2,627, respectively.

#	Brand	Average Price (USD)	Total Revenue (USD)	Share (%)
🥇	Apple	$1,224	$36,240,058	41.2%
🥈	HP	$355	$15,421,962	17.5%
🥉	Lenovo	$477	$8,785,888	10.0%
#4	Dell	$655	$5,597,510	6.4%
#5	ASUS	$490	$5,262,908	6.0%
#6	Acer	$407	$4,858,974	5.5%
#7	Microsoft	$1,010	$3,181,612	3.6%
#8	MSI	$1,256	$941,646	1.1%
#9	Alienware	$2,627	$919,411	1.0%
#10	Samsung	$827	$868,498	<1%
	Other brands	$502	$5,802,012	6.6%

Conclusion

In conclusion, the Amazon USA laptop market in February 2025 is characterized by HP’s dominance in units sold and number of models offered, while Apple leads in revenue generation due to its premium pricing strategy and brand appeal. Lenovo, Acer, ASUS, and Dell maintain significant presence, competing for market share through a combination of price and performance. The data highlights the diverse consumer preferences and the competitive strategies employed by different brands to capture various segments of the market. The high average prices of MSI and Alienware suggest a focus on gaming and high-performance segments, while HP and Lenovo cater to a broader audience with more affordable options.

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