[February 2025] Best-Selling Laptop Brands on Amazon Canada – Acer Dominates Units, ASUS Leads in Revenue

LaptopMedia.com Highlights [February 2025] Best-Selling Laptop Brands on Amazon Canada – Acer Dominates Units, ASUS Leads in Revenue

From: Simeon Nikolov 09 March 2025 / 20:21 0

This February 2025 report analyzes the laptop market on Amazon Canada, revealing key brand performances across models offered, units sold, and revenue generated. Acer leads in units sold, while ASUS takes the revenue crown. The ‘Other brands’ category holds a significant share in both models offered and total units sold, indicating a diverse market landscape.

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🇨🇦 Amazon Canada: Brand Share by Number of Models in Top 60 Best-Selling Laptops

HP leads in the number of models offered with 10, representing 16.7% of the market share. Acer follows closely with 9 models, capturing 15% of the market. Apple offers 6 models (10% share), while ASUS, Lenovo, and Dell each offer 5 models, sharing 8.3% each. However, the ‘Other brands’ category significantly outweighs individual brands, providing 20 models and holding 33.3% of the market share, highlighting a fragmented long tail of offerings.

#	Brand	Models	Share in Top 60 (%)
🥇	HP	10	16.7%
🥈	Acer	9	15%
🥉	Apple	6	10%
#4	ASUS	5	8.3%
#5	Lenovo	5	8.3%
#6	Dell	5	8.3%
	Other brands	20	33.3%

🇨🇦 Amazon Canada: Units Sold per Brand in Top 60 Best-Selling Laptops

Acer dominates the units sold category with 1100 units, accounting for 23.4% of the market. HP follows with 700 units sold (14.9% share), while ASUS sold 450 units (9.6% share). Apple and Lenovo each sold 300 units, reflecting a 6.4% market share. Dell sold 250 units (5.3% share). The ‘Other brands’ category accounts for a substantial 1600 units sold, capturing 34% of the market, indicating a strong demand for niche and less mainstream brands.

#	Brand	Units Sold	Share (%)
🥇	Acer	1100	23.4%
🥈	HP	700	14.9%
🥉	ASUS	450	9.6%
#4	Apple	300	6.4%
#5	Lenovo	300	6.4%
#6	Dell	250	5.3%
	Other brands	1600	34.0%

🇨🇦 Amazon Canada: Total Revenue per Brand in Top 60 Best-Selling Laptops

ASUS leads in revenue generation with $452,782, reflecting an average price of $1,006 per unit and a 15.1% market share. Acer ranks second with $433,643 in revenue, achieved with a lower average price of $394 per unit, capturing 14.5% of the revenue share. Apple follows closely with $409,598, driven by a high average price of $1,365 per unit (13.7% share). HP generated $283,538 with an average price of $405 (9.5% share), while Dell generated $243,880 with an average selling price of $976 (8.1% share). Lenovo’s revenue stands at $185,608, with an average price of $619 (6.2% share). The ‘Other brands’ category accounts for a significant $984,558, reflecting a 32.9% revenue share and an average price of $615.

#	Brand	Average Price (CAD)	Total Revenue (CAD)	Share (%)
🥇	ASUS	$1,006	$452,782	15.1%
🥈	Acer	$394	$433,643	14.5%
🥉	Apple	$1,365	$409,598	13.7%
#4	HP	$405	$283,538	9.5%
#5	Dell	$976	$243,880	8.1%
#6	Lenovo	$619	$185,608	6.2%
	Other brands	$615	$984,558	32.9%

Conclusion

In summary, the Amazon Canada laptop market in February 2025 presents a diverse landscape. While Acer leads in units sold due to its affordability, ASUS captures the highest revenue share, showcasing the impact of higher-priced models. The significant presence of ‘Other brands’ in both units and revenue underscores the importance of niche markets and a wide range of consumer preferences. The competitive landscape is dynamic, with brands like Apple and Dell leveraging higher average prices to maintain strong revenue positions despite lower unit sales.

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