[Q2 2025] Best-Selling Laptop Brands on Amazon Global – Apple’s Premium Strategy Leads to Overwhelming Revenue Dominance

LaptopMedia.com Highlights [Q2 2025] Best-Selling Laptop Brands on Amazon Global – Apple's Premium Strategy Leads to Overwhelming Revenue Dominance

From: Simeon Nikolov 22 July 2025 / 12:50 1

The Q2 2025 laptop market on Amazon Global witnessed distinct trends across various brands, showcasing diverse strategies in product offerings, unit sales, and revenue generation. While brands like HP and Lenovo pursued a broad market approach with a wide array of models, Apple solidified its position as the undisputed leader in both units sold and, significantly, total revenue. This quarter’s performance underscores a polarized market, where high-volume, accessible offerings contend with high-value, premium segments.

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🌐 [Q2 2025] Global Brand Share by Number of Models in Top 1000 Best-Selling Laptops

In terms of product diversity, HP leads the market with an impressive 239 models, capturing a substantial 23.9% market share. Lenovo follows closely with 184 models, securing 18.4% of the market. Apple ranks third, offering 115 distinct models, accounting for 11.5% of the market’s available laptop configurations. ASUS and Acer also maintain significant product lines with 92 (9.2%) and 77 (7.7%) models, respectively. This extensive offering from HP and Lenovo suggests a strategy aimed at capturing diverse customer segments, contrasting with brands like Alienware and LG, which offer only 2 and 1 model, respectively.

#	Brand	April 2025	May 2025	June 2025
🥇	HP	221	225	238
🥈	Lenovo	178	190	192
🥉	Apple	125	125	129
#4	ASUS	93	95	88
#5	Acer	85	81	76
#6	Dell	51	62	66
#7	Microsoft	22	26	26
#8	MSI	20	11	11
#9	Samsung	12	14	11
#10	Fujitsu	7	7	2
#11	Alienware	2	2	2
#12	LG	0	0	0
	Other brands	183	162	157

🌐 [Q2 2025] Global Units Sold per Brand in Top 1000 Best-Selling Laptops

Apple led unit sales in Q2 2025, moving 158,350 laptops and securing a 25.3% share of the market. Hot on its heels, HP sold 152,450 units, capturing 24.4% of the market, showcasing strong demand for its extensive product line. Lenovo secured the third spot with 97,850 units sold, representing 15.7% of the total. Acer and ASUS followed, selling 53,500 units (8.6%) and 43,200 units (6.9%) respectively. Despite offering fewer models than HP or Lenovo, Apple’s high unit volume indicates strong consumer preference and brand loyalty.

#	Brand	April 2025	May 2025	June 2025	Total
🥇	Apple	52,900	55,800	51,450	160,150
🥈	HP	53,950	49,800	54,450	158,200
🥉	Lenovo	35,400	32,950	33,600	101,950
#4	Acer	20,500	19,850	15,150	55,500
#5	ASUS	16,150	16,050	13,500	45,700
#6	Dell	9,300	10,850	11,550	31,700
	Other brands	34,850	34,100	29,500	98,450

🌐 [Q2 2025] Global Total Revenue per Brand in Top 1000 Best-Selling Laptops

Apple led in revenue generation this Q2 2025 with an astounding $193,593,784, reflecting an average price of $1,223 per unit and commanding a massive 44.7% market share. HP ranks second with $68,843,122, contributing 15.9% of total revenue, reflecting an average price of $452 per unit. Lenovo follows with $49,254,257 (11.4% share) at an average price of $503. ASUS and Acer contributed $29,065,163 (6.7% share) and $23,517,216 (5.4% share) respectively. Dell, despite lower unit sales, generated a significant $22,349,756 (5.2% share) due to its higher average price of $750. Notably, Microsoft and MSI also demonstrated strong average prices at $1,024 and $1,020 respectively, contributing $9,526,904 and $5,253,018 in revenue.

#	Brand	April 2025	May 2025	June 2025	Total
🥇	Apple	$66.6M	$67.0M	$59.3M	$192.9M
🥈	HP	$24.2M	$25.3M	$24.4M	$73.9M
🥉	Lenovo	$18.6M	$16.2M	$17.3M	$52.1M
#4	ASUS	$11.4M	$11.3M	$9.0M	$31.7M
#5	Dell	$6.8M	$8.2M	$9.8M	$24.8M
#6	Acer	$9.1M	$8.4M	$6.6M	$24.1M
#7	Microsoft	$2.7M	$2.9M	$3.6M	$9.2M
	Other brands	$14.8M	$13.8M	$11.5M	$40.1M

Conclusion

The Q2 2025 Amazon Global laptop market is characterized by a clear division in market strategies and resulting performance. Apple’s premium positioning, despite a more focused model lineup, allowed it to dominate revenue, demonstrating the immense value of its brand and product ecosystem. Conversely, HP and Lenovo leveraged extensive model portfolios to achieve high unit sales, catering to a broader, more price-sensitive consumer base. This quarter’s data underscores that success in the competitive laptop market can be achieved through diverse approaches—either through high-volume, broad offerings, or by commanding a premium price point with fewer, high-value products. The significant revenue gap highlights the enduring power of premium branding in driving market value.

These statistics are based on our analysis of the Amazon US, Canada, UK, Germany, France, Italy, Spain, Japan, and India markets which you can find in our Market Analysis section.

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