[April 2025] Best-Selling Laptop Brands on Amazon Italy – HP Dominates Units, Apple Leads Revenue

LaptopMedia.com Highlights [April 2025] Best-Selling Laptop Brands on Amazon Italy – HP Dominates Units, Apple Leads Revenue

From: Simeon Nikolov 11 May 2025 / 15:48 | 0

This report analyzes the performance of laptop brands on Amazon Italy during April 2025, providing insights into model variety, unit sales, and revenue generation. The data reveals a dynamic market landscape where established players compete aggressively across different metrics. HP stands out for offering the widest range of models and leading in unit sales, while Apple commands the highest revenue despite selling fewer units, highlighting the impact of average price on market share.

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🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of product variety available on Amazon Italy for April 2025, HP led the market by offering 26 distinct models, representing a 26% share of the listed selection. Lenovo followed with 19 models (19% share), and Apple had 11 models (11% share). Acer, ASUS, Samsung, and MSI offered a more focused lineup with 8 models (8%), 5 models (5%), 4 models (4%), and 4 models (4%), respectively. Microsoft had the fewest individual models listed with just 1 (1% share). Notably, ‘Other brands’ collectively contributed a significant 22 models (22% share), indicating a fragmented long tail of smaller players or less popular brands.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	26	26%
🥈	Lenovo	19	19%
🥉	Apple	11	11%
#4	Acer	8	8%
#5	ASUS	5	5%
#6	Samsung	4	4%
#7	MSI	4	4%
#8	Microsoft	1	1%
	Other brands	22	22%

🇮🇹 Amazon Italy: Units Sold per Brand in Top 100 Best-Selling Laptops

When it comes to unit sales on Amazon Italy in April 2025, HP secured the top position, selling 2,500 units and capturing a substantial 30.1% market share. Lenovo ranked second with 1,500 units sold (18.1% share), closely followed by Apple at 1,450 units (17.5% share). Samsung placed fourth, selling 500 units (6.0% share), while Acer accounted for 450 units (5.4% share). MSI sold 300 units (3.6%), and ASUS sold 250 units (3.0%). Microsoft had minimal unit sales at 50 (<1%). ‘Other brands’ combined contributed 1,300 units, making up 15.7% of total sales volume.

#	Brand	Units Sold	Share (%)
🥇	HP	2500	30.1%
🥈	Lenovo	1500	18.1%
🥉	Apple	1450	17.5%
#4	Samsung	500	6.0%
#5	Acer	450	5.4%
#6	MSI	300	3.6%
#7	ASUS	250	3.0%
#8	Microsoft	50	<1%
	Other brands	1300	15.7%

🇮🇹 Amazon Italy: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple dominated revenue generation on Amazon Italy this April 2025 with €1,847,682, reflecting a high average price of €1,274 per unit, securing a significant 36.2% market share. HP ranked second in revenue with €1,060,020, largely driven by volume at an average price of €424 per unit, achieving a 20.8% share. Lenovo contributed €667,614 with an average price of €445 per unit (13.1% share). Acer generated €311,886 at an average price of €693 (6.1% share). MSI, despite fewer units sold, generated €278,447 due to its relatively high average price of €928 per unit (5.5% share). Samsung added €262,736 at €525 per unit (5.1%), while ASUS brought in €170,700 at €683 per unit (3.3%). Microsoft, with a high average price of €1,006, generated €50,286 (<1% share).

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	Apple	€1,274	€1,847,682	36.2%
🥈	HP	€424	€1,060,020	20.8%
🥉	Lenovo	€445	€667,614	13.1%
#4	Acer	€693	€311,886	6.1%
#5	MSI	€928	€278,447	5.5%
#6	Samsung	€525	€262,736	5.1%
#7	ASUS	€683	€170,700	3.3%
#8	Microsoft	€1,006	€50,286	<1%
	Other brands	€352	€458,204	9.0%

Conclusion

April 2025 on Amazon Italy presented a clear picture of the laptop market’s dynamics. HP’s broad offering and high unit sales demonstrate its strength in capturing market volume, likely appealing to a wide range of consumers. However, Apple’s commanding lead in revenue, despite ranking third in units and models, underscores the profitability achieved through higher-priced premium products. Lenovo maintains a strong position in both models and units. The performance of brands like MSI and Acer highlights the success of targeting specific market segments with higher-priced or mid-range offerings, respectively. This data illustrates that success in the laptop market can stem from various strategies, be it volume leadership or high-value product positioning.

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