[February 2025] Best-Selling Laptop Brands on Amazon Japan – Apple Dominates Revenue Despite Lenovo’s Unit Lead

LaptopMedia.com Highlights [February 2025] Best-Selling Laptop Brands on Amazon Japan – Apple Dominates Revenue Despite Lenovo's Unit Lead

From: Simeon Nikolov 08 March 2025 / 15:55 0

February 2025 on Amazon Japan reveals a dynamic laptop market. While Lenovo leads in both the number of models offered and units sold, Apple commands the highest revenue share, indicating a strong preference for premium devices. Fujitsu also demonstrates a strong presence in units sold, while other brands collectively hold a significant portion of the market.

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🇯🇵 Amazon Japan: Brand Share by Number of Models in Top 100 Best-Selling Laptops

Lenovo offers the widest variety of laptop models with 21, capturing 21% of the market share in terms of model availability. ASUS follows with 17 models (17% share), closely trailed by Apple’s 13 models (13% share). Fujitsu and HP each offer 9 models, contributing 9% each. The diverse ‘Other brands’ category collectively matches ASUS with 17% share, highlighting a fragmented long tail of smaller players.

#	Brand	Models	Share in Top 100 (%)
🥇	Lenovo	21	21%
🥈	ASUS	17	17%
🥉	Apple	13	13%
#4	Fujitsu	9	9%
#5	HP	9	9%
#6	MSI	8	8%
#7	Microsoft	4	4%
#8	Toshiba	2	2%
	Other brands	17	17%

🇯🇵 Amazon Japan: Units Sold per Brand in Top 100 Best-Selling Laptops

Lenovo leads in unit sales with 2100 units sold, representing 21.4% of the market. Apple follows with 1600 units (16.3% share), closely pursued by Fujitsu at 1550 units (15.8% share). ASUS sold 1400 units, capturing 14.3% of the market. Notably, HP lags behind in unit sales with 850 units (8.7% share), while MSI accounts for 450 units sold (4.6% share).

#	Brand	Units Sold	Share (%)
🥇	Lenovo	2100	21.4%
🥈	Apple	1600	16.3%
🥉	Fujitsu	1550	15.8%
#4	ASUS	1400	14.3%
#5	HP	850	8.7%
#6	MSI	450	4.6%
#7	Microsoft	350	3.6%
#8	Toshiba	100	1.0%
	Other brands	1400	14.3%

🇯🇵 Amazon Japan: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple generated the highest revenue at ¥272,342,400, capturing 26.5% of the revenue share, with an average price of ¥170,214 per unit. ASUS ranks second with ¥168,930,950 in revenue (16.4% share), reflecting an average price of ¥120,665. Lenovo’s ¥167,161,900 revenue (16.2% share) is achieved through a lower average price of ¥79,601. Fujitsu’s revenue stands at ¥142,657,500 (13.9% share), with an average price of ¥92,037, while MSI’s higher average price of ¥163,428 contributes to a revenue of ¥73,542,650 (7.1% share).

#	Brand	Average Price (JPY)	Total Revenue (JPY)	Share (%)
🥇	Apple	¥170,214	¥272,342,400	26.5%
🥈	ASUS	¥120,665	¥168,930,950	16.4%
🥉	Lenovo	¥79,601	¥167,161,900	16.2%
#4	Fujitsu	¥92,037	¥142,657,500	13.9%
#5	HP	¥114,250	¥97,112,800	9.4%
#6	MSI	¥163,428	¥73,542,650	7.1%
#7	Microsoft	¥119,793	¥41,927,500	4.1%
#8	Toshiba	¥52,290	¥5,229,000	<1%
	Other brands	¥42,916	¥60,083,100	5.8%

Conclusion

In February 2025, the Amazon Japan laptop market demonstrates a clear segmentation. Lenovo leads in model variety and unit sales, catering to a broad customer base. Apple, however, dominates in revenue, showcasing the brand’s strength in the premium segment. The presence of Fujitsu and the collective ‘Other brands’ category indicates a healthy level of competition, while MSI’s high average selling price reflects its focus on a niche, high-end market.

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