[November 2024] Best-Selling Laptop Brands on Amazon Italy: Lenovo Dominates Revenue, HP Leads Units Sold and Models

LaptopMedia.com Highlights [November 2024] Best-Selling Laptop Brands on Amazon Italy: Lenovo Dominates Revenue, HP Leads Units Sold and Models

From: Simeon Nikolov 18 December 2024 / 17:12 0

In November 2024, Lenovo established itself as the leader in revenue on Amazon Italy’s Top 100 best-selling laptops, while HP secured the top spot for units sold and the number of models listed. This report provides a detailed analysis of Italy’s competitive laptop market, highlighting the performance of major brands like ASUS, Acer, and Apple.

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Key Insights:

– HP leads in models listed (22%) and units sold (22%), showcasing its extensive market reach.
– Lenovo dominates in revenue, capturing 19.5% of the total.
– ASUS and Acer maintain strong positions, driven by balanced offerings across price tiers.

🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 100 Best-Selling Laptops

HP tops the list with 22 models, representing 22% of the Top 100. Lenovo follows with 19 models (19%), while Acer and ASUS hold 13% and 12%, respectively. Apple and MSI each contribute 7%, reflecting a focus on premium and niche segments.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	22	22%
🥈	Lenovo	19	19%
🥉	Acer	13	13%
#4	ASUS	12	12%
#5	Apple	7	7.0%
#6	MSI	7	7.0%
#7	Samsung	4	4%
#8	Dell	2	2%
	Other brands	14	14.0%

🇮🇹 Amazon Italy: Units Sold per Brand in Top 100 Best-Selling Laptops

HP leads in units sold with 3,800 units (22.0%), closely followed by Lenovo with 3,750 units (21.7%). Acer ranks third with 2,200 units (12.8%), while ASUS and MSI complete the top five with 2,050 and 1,500 units, respectively.

#	Brand	Units Sold	Share (%)
🥇	HP	3800	22.0%
🥈	Lenovo	3750	21.7%
🥉	Acer	2200	12.8%
#4	ASUS	2050	11.9%
#5	MSI	1500	8.7%
#6	Samsung	1400	8.1%
#7	Apple	1100	6.4%
#8	Dell	150	<1%
	Other brands	1300	7.5%

🇮🇹 Amazon Italy: Total Revenue per Brand in Top 100 Best-Selling Laptops

Lenovo dominates revenue generation with €2.01 million, driven by an average price of €537. ASUS follows with €1.65 million, supported by higher average pricing (€806 per unit). HP ranks third with €1.64 million, while Apple (€1.29 million) and Acer (€1.27 million) demonstrate strong performances.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Lenovo	€537	€2,012,067	19.5%
🥈	ASUS	€806	€1,653,078	16.0%
🥉	HP	€431	€1,639,672	15.9%
#4	Apple	€1171	€1,288,548	12.5%
#5	Acer	€576	€1,266,897	12.2%
#6	MSI	€623	€934,500	9.0%
#7	Samsung	€589	€824,693	8.0%
#8	Dell	€576	€86,350	<1%
	Other brands	€491	€638,157	6.2%