[November 2024] Best-Selling Laptop Brands on Amazon Italy: Lenovo Dominates Revenue, HP Leads Units Sold and Models
In November 2024, Lenovo established itself as the leader in revenue on Amazon Italy’s Top 100 best-selling laptops, while HP secured the top spot for units sold and the number of models listed. This report provides a detailed analysis of Italy’s competitive laptop market, highlighting the performance of major brands like ASUS, Acer, and Apple.
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Key Insights:
- – HP leads in models listed (22%) and units sold (22%), showcasing its extensive market reach.
- – Lenovo dominates in revenue, capturing 19.5% of the total.
- – ASUS and Acer maintain strong positions, driven by balanced offerings across price tiers.
🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 100 Best-Selling Laptops
HP tops the list with 22 models, representing 22% of the Top 100. Lenovo follows with 19 models (19%), while Acer and ASUS hold 13% and 12%, respectively. Apple and MSI each contribute 7%, reflecting a focus on premium and niche segments.
| # | Brand | Models | Share in Top 100 (%) |
|---|---|---|---|
| 🥇 | HP | 22 | 22% |
| 🥈 | Lenovo | 19 | 19% |
| 🥉 | Acer | 13 | 13% |
| #4 | ASUS | 12 | 12% |
| #5 | Apple | 7 | 7.0% |
| #6 | MSI | 7 | 7.0% |
| #7 | Samsung | 4 | 4% |
| #8 | Dell | 2 | 2% |
| Other brands | 14 | 14.0% |
🇮🇹 Amazon Italy: Units Sold per Brand in Top 100 Best-Selling Laptops
HP leads in units sold with 3,800 units (22.0%), closely followed by Lenovo with 3,750 units (21.7%). Acer ranks third with 2,200 units (12.8%), while ASUS and MSI complete the top five with 2,050 and 1,500 units, respectively.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | HP | 3800 | 22.0% |
| 🥈 | Lenovo | 3750 | 21.7% |
| 🥉 | Acer | 2200 | 12.8% |
| #4 | ASUS | 2050 | 11.9% |
| #5 | MSI | 1500 | 8.7% |
| #6 | Samsung | 1400 | 8.1% |
| #7 | Apple | 1100 | 6.4% |
| #8 | Dell | 150 | <1% |
| Other brands | 1300 | 7.5% |
🇮🇹 Amazon Italy: Total Revenue per Brand in Top 100 Best-Selling Laptops
Lenovo dominates revenue generation with €2.01 million, driven by an average price of €537. ASUS follows with €1.65 million, supported by higher average pricing (€806 per unit). HP ranks third with €1.64 million, while Apple (€1.29 million) and Acer (€1.27 million) demonstrate strong performances.
| # | Brand | Average Price | Total Revenue | Share (%) |
|---|---|---|---|---|
| 🥇 | Lenovo | €537 | €2,012,067 | 19.5% |
| 🥈 | ASUS | €806 | €1,653,078 | 16.0% |
| 🥉 | HP | €431 | €1,639,672 | 15.9% |
| #4 | Apple | €1171 | €1,288,548 | 12.5% |
| #5 | Acer | €576 | €1,266,897 | 12.2% |
| #6 | MSI | €623 | €934,500 | 9.0% |
| #7 | Samsung | €589 | €824,693 | 8.0% |
| #8 | Dell | €576 | €86,350 | <1% |
| Other brands | €491 | €638,157 | 6.2% |
Data Source: Amazon Italy
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