[November 2024] Best-Selling Laptop Brands on Amazon Italy: Lenovo Dominates Revenue, HP Leads Units Sold and Models

    In November 2024, Lenovo established itself as the leader in revenue on Amazon Italy’s Top 100 best-selling laptops, while HP secured the top spot for units sold and the number of models listed. This report provides a detailed analysis of Italy’s competitive laptop market, highlighting the performance of major brands like ASUS, Acer, and Apple.

    Check out our Specs System with more than 700,000 laptop offers worldwide.

    Key Insights:

    • – HP leads in models listed (22%) and units sold (22%), showcasing its extensive market reach.
    • – Lenovo dominates in revenue, capturing 19.5% of the total.
    • – ASUS and Acer maintain strong positions, driven by balanced offerings across price tiers.

    🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 100 Best-Selling Laptops

    HP tops the list with 22 models, representing 22% of the Top 100. Lenovo follows with 19 models (19%), while Acer and ASUS hold 13% and 12%, respectively. Apple and MSI each contribute 7%, reflecting a focus on premium and niche segments.

    #BrandModelsShare in Top 100 (%)
    🥇HP2222%
    🥈Lenovo1919%
    🥉Acer1313%
    #4ASUS1212%
    #5Apple77.0%
    #6MSI77.0%
    #7Samsung44%
    #8Dell22%
    Other brands1414.0%


    🇮🇹 Amazon Italy: Units Sold per Brand in Top 100 Best-Selling Laptops

    HP leads in units sold with 3,800 units (22.0%), closely followed by Lenovo with 3,750 units (21.7%). Acer ranks third with 2,200 units (12.8%), while ASUS and MSI complete the top five with 2,050 and 1,500 units, respectively.

    #BrandUnits SoldShare (%)
    🥇HP380022.0%
    🥈Lenovo375021.7%
    🥉Acer220012.8%
    #4ASUS205011.9%
    #5MSI15008.7%
    #6Samsung14008.1%
    #7Apple11006.4%
    #8Dell150<1%
    Other brands13007.5%


    🇮🇹 Amazon Italy: Total Revenue per Brand in Top 100 Best-Selling Laptops

    Lenovo dominates revenue generation with €2.01 million, driven by an average price of €537. ASUS follows with €1.65 million, supported by higher average pricing (€806 per unit). HP ranks third with €1.64 million, while Apple (€1.29 million) and Acer (€1.27 million) demonstrate strong performances.

    #BrandAverage PriceTotal RevenueShare (%)
    🥇Lenovo€537€2,012,06719.5%
    🥈ASUS€806€1,653,07816.0%
    🥉HP€431€1,639,67215.9%
    #4Apple€1171€1,288,54812.5%
    #5Acer€576€1,266,89712.2%
    #6MSI€623€934,5009.0%
    #7Samsung€589€824,6938.0%
    #8Dell€576€86,350<1%
    Other brands€491€638,1576.2%

    Data Source: Amazon Italy

    For more detailed insights and analysis, check out our Specs System featuring offers from around the globe.

    Subscribe
    Notify of
    guest
    0 Comments
    Inline Feedbacks
    View all comments