[April 2025] Best-Selling Laptop Brands on Amazon Canada – ASUS Leads in Revenue, Acer in Units
Analyzing the Amazon Canada laptop market for April 2025 reveals distinct strategies driving brand performance. ASUS captured the largest share of revenue, while Acer led in unit sales. Apple demonstrated strong value per unit, and a significant portion of the market remains held by a collective of ‘Other brands’, highlighting a diverse and competitive landscape.
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🇨🇦 Amazon Canada: Brand Share by Number of Models in Top 63 Best-Selling Laptops
ASUS offered the widest selection of laptops on Amazon Canada in April 2025, listing 17 distinct models which represented 27.0% of the market’s model count. The ‘Other brands’ category collectively presented an even larger selection with 22 models, accounting for 34.9%. Acer followed with 8 models (12.7%), while HP and Apple offered 6 (9.5%) and 5 (7.9%) models respectively. Lenovo had a smaller selection with 4 models (6.3%), and Samsung offered just 1 model (1.6%).
| # | Brand | Models | Share in Top 63 (%) |
|---|---|---|---|
| 🥇 | ASUS | 17 | 27.0% |
| 🥈 | Acer | 8 | 12.7% |
| 🥉 | HP | 6 | 9.5% |
| #4 | Apple | 5 | 7.9% |
| #5 | Lenovo | 4 | 6.3% |
| #6 | Samsung | 1 | 1.6% |
| Other brands | 22 | 34.9% |
🇨🇦 Amazon Canada: Units Sold per Brand in Top 63 Best-Selling Laptops
Acer emerged as the leader in unit sales during April 2025 on Amazon Canada, selling 1350 laptops and capturing 24.8% of the market share. ASUS followed as the second-largest seller by volume, with 1150 units sold, representing 21.1%. The ‘Other brands’ category collectively sold the highest number of units at 1950, securing a substantial 35.8% share. Apple and HP tied, each selling 350 units and holding a 6.4% share. Lenovo sold 250 units (4.6%), while Samsung had the lowest volume with 50 units (<1%).
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | Acer | 1350 | 24.8% |
| 🥈 | ASUS | 1150 | 21.1% |
| 🥉 | Apple | 350 | 6.4% |
| #4 | HP | 350 | 6.4% |
| #5 | Lenovo | 250 | 4.6% |
| #6 | Samsung | 50 | <1% |
| Other brands | 1950 | 35.8% |
🇨🇦 Amazon Canada: Total Revenue per Brand in Top 63 Best-Selling Laptops
ASUS led in revenue generation this April 2025 on Amazon Canada with $647,794, reflecting an average price of $563 per unit and holding a 20.1% market share. Acer ranked second in revenue with $543,742 (16.9% share), achieving this volume with a lower average price of $403. Apple, despite fewer units sold, generated significant revenue of $478,985 (14.8% share) due to its high average price of $1,369 per unit. HP contributed $159,476 (4.9% share) with an average price of $456, while Lenovo added $139,203 (4.3% share) with an average price of $557. Samsung generated $49,239 (1.5% share) with an average price of $985. The ‘Other brands’ category collectively generated the highest revenue at $1,207,508, capturing 37.4% of the market with an average price of $619.
| # | Brand | Average Price (CAD) | Total Revenue (CAD) | Share (%) |
|---|---|---|---|---|
| 🥇 | ASUS | $563 | $647,794 | 20.1% |
| 🥈 | Acer | $403 | $543,742 | 16.9% |
| 🥉 | Apple | $1,369 | $478,985 | 14.8% |
| #4 | HP | $456 | $159,476 | 4.9% |
| #5 | Lenovo | $557 | $139,203 | 4.3% |
| #6 | Samsung | $985 | $49,239 | 1.5% |
| Other brands | $619 | $1,207,508 | 37.4% |
Conclusion
The April 2025 analysis of the Amazon Canada laptop market illustrates a multi-faceted competitive landscape. Acer’s strategy appears focused on volume with more affordable options, leading in units sold. ASUS balances a broad model range with solid unit sales to top the revenue charts. Apple continues to command a premium segment, maximizing revenue per unit. The substantial presence of ‘Other brands’ across models, units, and revenue indicates a healthy, fragmented market with opportunities beyond the major players.
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