[April 2025] Best-Selling Laptop Brands on Amazon France – Apple Leads Revenue, Acer Dominates Units

LaptopMedia.com Highlights [April 2025] Best-Selling Laptop Brands on Amazon France – Apple Leads Revenue, Acer Dominates Units

From: Simeon Nikolov 05 May 2025 / 12:39 | 0

This report provides an analysis of the laptop market performance on Amazon France for April 2025. We delve into the number of models offered by leading brands, their unit sales performance, and the revenue generated, offering insights into brand positioning and market dynamics.

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🇫🇷 Amazon France: Brand Share by Number of Models in Top 93 Best-Selling Laptops

In terms of product variety, Lenovo led the market on Amazon France in April 2025, offering 15 different laptop models, accounting for a 16.1% share of listed models. Acer followed closely with 14 models (15.1% share), while Apple presented 12 models (12.9%). ASUS and HP also maintained significant presence with 11 models (11.8%) and 10 models (10.8%) respectively. Interestingly, ‘Other brands’ collectively offered the largest variety with 22 models, representing 23.7% of the selection, indicating a diverse long tail of vendors.

#	Brand	Models	Share in Top 93 (%)
🥇	Lenovo	15	16.1%
🥈	Acer	14	15.1%
🥉	Apple	12	12.9%
#4	ASUS	11	11.8%
#5	HP	10	10.8%
#6	MSI	5	5.4%
#7	Dell	3	3.2%
#8	Samsung	1	1.1%
	Other brands	22	23.7%

🇫🇷 Amazon France: Units Sold per Brand in Top 93 Best-Selling Laptops

Acer emerged as the top performer in unit sales for April 2025 on Amazon France, selling 1,450 units and securing a 19.0% market share. Lenovo ranked second with 1,200 units sold (15.7% share), followed by Apple at 1,050 units (13.7%). HP captured 10.5% of the market with 800 units, while ASUS sold 600 units (7.8%). ‘Other brands’ collectively held a substantial portion of the market, selling 1,950 units and representing 25.5% of the total units sold.

#	Brand	Units Sold	Share (%)
🥇	Acer	1450	19.0%
🥈	Lenovo	1200	15.7%
🥉	Apple	1050	13.7%
#4	HP	800	10.5%
#5	ASUS	600	7.8%
#6	MSI	350	4.6%
#7	Dell	200	2.6%
#8	Samsung	50	<1%
	Other brands	1950	25.5%

🇫🇷 Amazon France: Total Revenue per Brand in Top 93 Best-Selling Laptops

Apple dominated revenue generation in April 2025 on Amazon France, earning €1,417,218 and capturing a significant 30.5% market share. This performance was heavily influenced by its high average price of €1,350 per unit. Lenovo was the second largest revenue contributor with €621,878 (13.4% share) at an average price of €518. Acer generated €583,316 (12.5% share) with an average price of €402, demonstrating strong volume at a lower price point. ASUS contributed €540,678 (11.6% share) and had a notably higher average price of €901, while HP added €399,234 (8.6% share) at €499 per unit. MSI, despite lower unit sales, secured €372,873 (8.0% share) thanks to its high average price of €1,065 per unit.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	Apple	€1,350	€1,417,218	30.5%
🥈	Lenovo	€518	€621,878	13.4%
🥉	Acer	€402	€583,316	12.5%
#4	ASUS	€901	€540,678	11.6%
#5	HP	€499	€399,234	8.6%
#6	MSI	€1,065	€372,873	8.0%
#7	Dell	€511	€102,244	2.2%
#8	Samsung	€577	€28,868	<1%
	Other brands	€299	€582,775	12.5%

Conclusion

The laptop market on Amazon France in April 2025 showcased a competitive landscape. While Acer led in unit sales, driven likely by attractive price points, Apple maintained a dominant position in revenue, leveraging its premium pricing strategy. Lenovo demonstrated strength in both model variety and unit sales. The presence of a significant ‘Other brands’ segment highlights the diverse options available to consumers. The varying average prices across brands indicate clear segmentation strategies, from volume-driven affordable options to high-value premium devices.

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