[April 2025] Best-Selling Laptop Brands on Amazon Germany – Apple Dominates Revenue with Over 60% Revenue Share

This report analyzes the laptop market performance on Amazon Germany for April 2025. The data reveals a clear market leader in terms of revenue and units sold, alongside insights into brand diversity and average price points. Apple demonstrated significant market strength, particularly in revenue, while brands like Lenovo and HP maintained strong positions in terms of units and model availability.

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🇩🇪 Amazon Germany: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of product variety offered, Apple led the market with 26 distinct models available, accounting for 26% of the listed laptops. Lenovo followed closely with 24 models (24% share), indicating a wide selection catering to various needs. HP offered 16 models (16%), and Acer provided 12 models (12%). Brands like MSI and ASUS presented a more focused lineup, each listing only 4 models, representing a 4% share respectively, while Samsung and Microsoft offered just 2 models each (2%).

🇩🇪 Amazon Germany: Units Sold per Brand in Top 100 Best-Selling Laptops

April 2025 saw Apple leading significantly in units sold on Amazon Germany, moving 6050 units, which accounted for a substantial 36.9% market share. Lenovo ranked second with 3600 units sold, capturing 22.0% of the market. HP secured the third position with 2650 units sold (16.2% share). Acer followed with 1450 units (8.8%). MSI and ASUS sold 800 units (4.9%) and 450 units (2.7%) respectively, placing them lower in terms of sales volume compared to the top brands.

🇩🇪 Amazon Germany: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple dominated revenue generation in April 2025 with a staggering €8,061,932, capturing an overwhelming 60.4% of the market share. This impressive figure reflects a high average price of €1,333 per unit. Lenovo ranked a distant second with €1,626,916 in revenue, holding a 12.2% share, driven by an average price of €452. HP contributed €1,181,256, securing 8.9% of the revenue at an average price of €446. Acer generated €819,784 (6.1% share) with an average price of €565. Notably, MSI, despite selling fewer units than Acer, generated €643,416 (4.8% share) due to its higher average price of €804 per unit compared to Acer and ASUS (€601), highlighting the impact of pricing strategy on total revenue.

Conclusion

The April 2025 data from Amazon Germany clearly positions Apple as the premium market leader, commanding both significant unit sales and a dominant revenue share, largely attributed to its high average price. While brands like Lenovo and HP compete effectively on unit volume and model diversity at lower price points, their revenue figures are substantially lower. The performance of brands like MSI indicates that focusing on higher-priced segments can yield notable revenue despite a smaller product selection and lower unit volume, adding an interesting dimension to the competitive landscape beyond just units moved.

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