[April 2025] Best-Selling Laptop Brands on Amazon Japan – Apple Leads Revenue Despite Fewer Units

LaptopMedia.com Highlights [April 2025] Best-Selling Laptop Brands on Amazon Japan – Apple Leads Revenue Despite Fewer Units

From: Simeon Nikolov 06 May 2025 / 15:37 | 0

This report analyzes the laptop market performance on Amazon Japan during April 2025, highlighting key trends across brand diversity, unit sales, and revenue generation. The data reveals a competitive landscape where brands like Lenovo lead in availability and volume, while Apple commands the highest revenue share, largely driven by premium pricing.

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🇯🇵 Amazon Japan: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of product offerings, Lenovo led the market presence on Amazon Japan in April 2025, featuring 19 distinct models, accounting for a 19% market share. ASUS followed with 14 models (14% share), and Apple offered 12 models (12% share). HP and Fujitsu rounded out the top five with 11 models (11% share) and 10 models (10% share), respectively. MSI offered 7 models (7%), while Microsoft had 3 models (3%). Smaller players like Toshiba and LG had only 1 model each (<1%). A significant portion, 22%, was attributed to 22 models from ‘Other brands’.

#	Brand	Models	Share in Top 100 (%)
🥇	Lenovo	19	19%
🥈	ASUS	14	14%
🥉	Apple	12	12%
#4	HP	11	11%
#5	Fujitsu	10	10%
#6	MSI	7	7%
#7	Microsoft	3	3%
#8	Toshiba	1	1%
#9	LG	1	1%
	Other brands	22	22%

🇯🇵 Amazon Japan: Units Sold per Brand in Top 100 Best-Selling Laptops

Lenovo emerged as the leader in unit sales during April 2025, selling 2,900 laptops and capturing a 22.5% market share. Apple secured the second position with 2,000 units sold, representing 15.5% of the market. Fujitsu ranked third with 1,650 units (12.8% share), closely followed by ASUS with 1,600 units (12.4% share). HP completed the top five unit sellers with 1,200 units (9.3% share). MSI sold 350 units (2.7%), while Microsoft accounted for 200 units (1.6%). Toshiba and LG sold fewer than 100 units each (<1%). ‘Other brands’ collectively sold 2,850 units, making up a substantial 22.1% of the total units sold.

#	Brand	Units Sold	Share (%)
🥇	Lenovo	2900	22.5%
🥈	Apple	2000	15.5%
🥉	Fujitsu	1650	12.8%
#4	ASUS	1600	12.4%
#5	HP	1200	9.3%
#6	MSI	350	2.7%
#7	Microsoft	200	1.6%
#8	Toshiba	100	<1%
#9	LG	50	<1%
	Other brands	2850	22.1%

🇯🇵 Amazon Japan: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple generated the highest revenue in April 2025, reaching ¥363,334,600, securing a dominant 29.6% market share, reflecting a high average price of ¥181,667 per unit. Lenovo ranked second in revenue with ¥198,257,750 (16.2% share) at an average price of ¥68,365. ASUS contributed ¥164,843,700 (13.4% share) with an average price of ¥103,027. HP followed with ¥136,642,700 (11.1% share) at an average price of ¥113,869, and Fujitsu added ¥124,750,400 (10.2% share) with an average price of ¥75,606. MSI, despite selling fewer units, generated ¥58,788,050 (4.8% share) due to its high average price of ¥167,966, second only to Apple. Notably, LG had the highest average price at ¥226,110, resulting in ¥11,305,500 in revenue from just 50 units. ‘Other brands’ accounted for ¥137,276,300 (11.2% share) at a low average price of ¥48,167.

#	Brand	Average Price (JPY)	Total Revenue (JPY)	Share (%)
🥇	Apple	¥181,667	¥363,334,600	29.6%
🥈	Lenovo	¥68,365	¥198,257,750	16.2%
🥉	ASUS	¥103,027	¥164,843,700	13.4%
#4	HP	¥113,869	¥136,642,700	11.1%
#5	Fujitsu	¥75,606	¥124,750,400	10.2%
#6	MSI	¥167,966	¥58,788,050	4.8%
#7	Microsoft	¥127,824	¥25,564,750	2.1%
#8	LG	¥226,110	¥11,305,500	<1%
#9	Toshiba	¥54,780	¥5,478,000	<1%
	Other brands	¥48,167	¥137,276,300	11.2%

Conclusion

April 2025 saw Lenovo leading the Amazon Japan laptop market in terms of the number of models offered and total units sold. However, Apple significantly outperformed all competitors in revenue, demonstrating the strength of its premium pricing strategy, achieving nearly 30% of the market revenue with significantly fewer units sold than Lenovo. The market also shows fragmentation, with ‘Other brands’ collectively holding notable shares in both models and units, though at a lower average price. This highlights a bifurcated market with strong demand for both high-volume, accessible laptops and premium, high-value devices.

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