[April 2025] Best-Selling Laptop Brands on Amazon Spain – Apple Leads Revenue Despite Lower Volume

    This report analyzes the performance of laptop brands on Amazon Spain during April 2025, examining key metrics such as models offered, units sold, and revenue generated. The data reveals a competitive market landscape with different brands leading in distinct areas, highlighting diverse strategies for success, from broad model availability and high unit volume to premium pricing and strong revenue generation.

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    🇪🇸 Amazon Spain: Brand Share by Number of Models in Top 100 Best-Selling Laptops

    In terms of product variety offered on Amazon Spain in April 2025, HP led the market by making 14 different laptop models available, securing an 18.4% share of the analyzed offerings. Apple followed with 10 models (13.2% share), while ASUS presented 8 models (10.5%) and Lenovo 7 models (9.2%). Acer rounded out the top five with 5 models (6.6%). Notably, ‘Other brands’ collectively accounted for the largest segment with 25 models, representing a significant 32.9% of the total model count, indicating a diverse range of smaller players in the market.

    #BrandModelsShare in Top 76 (%)
    🥇HP1418.4%
    🥈Apple1013.2%
    🥉ASUS810.5%
    #4Lenovo79.2%
    #5Acer56.6%
    #6MSI22.6%
    #7Samsung22.6%
    #8Dell22.6%
    #9LG11.3%
    Other brands2532.9%


    🇪🇸 Amazon Spain: Units Sold per Brand in Top 76 Best-Selling Laptops

    Looking at sales volume for April 2025, HP dominated the market on Amazon Spain, selling 1000 units and capturing a 20.8% share of the total units sold. ASUS was the second best-seller with 700 units (14.6% share), closely followed by Apple which sold 600 units (12.5%). Lenovo came in fourth with 450 units sold (9.4%), and Acer held the fifth position with 250 units (5.2%). Similar to the model count, ‘Other brands’ represented a substantial portion of the market, collectively selling 1450 units and holding a significant 30.2% share.

    #BrandUnits SoldShare (%)
    🥇HP100020.8%
    🥈ASUS70014.6%
    🥉Apple60012.5%
    #4Lenovo4509.4%
    #5Acer2505.2%
    #6Dell1002.1%
    #7MSI1002.1%
    #8Samsung1002.1%
    #9LG501.0%
    Other brands145030.2%


    🇪🇸 Amazon Spain: Total Revenue per Brand in Top 76 Best-Selling Laptops

    Apple led in revenue generation this April 2025 on Amazon Spain with €832,161, reflecting an average price of €1,387 per unit and capturing a 27.1% market share. ASUS ranks second with €589,414 (19.2% share), driven by an average price of €842 per unit. HP contributed €569,825 (18.6% share) at an average price of €570 per unit, demonstrating strong revenue through high volume. Lenovo generated €255,167 (8.3% share) with an average price of €567. MSI, despite selling only 100 units, generated €142,174 (4.6% share) due to its high average price of €1,422 per unit. Acer completed the top six in revenue with €101,826 (3.3% share) at a comparatively lower average price of €407.

    #BrandAverage Price (EUR)Total Revenue (EUR)Share (%)
    🥇Apple€1,387€832,16127.1%
    🥈ASUS€842€589,41419.2%
    🥉HP€570€569,82518.6%
    #4Lenovo€567€255,1678.3%
    #5MSI€1,422€142,1744.6%
    #6Acer€407€101,8263.3%
    #7Samsung€815€81,4762.7%
    #8Dell€514€51,4001.7%
    #9LG€647€32,3541.1%
    Other brands€286€415,24413.5%


    Conclusion

    In conclusion, the Amazon Spain laptop market in April 2025 shows a clear distinction in brand strategies. HP capitalized on a broad model range and high unit sales volume to secure the top spot in units sold and a strong third in revenue. Apple, despite offering fewer models and selling fewer units than HP and ASUS, achieved the highest revenue and market share by focusing on premium-priced products. ASUS maintained a strong position in both units and revenue. The presence of a significant ‘Other brands’ segment highlights the fragmented nature of the market beyond the top-tier players, while brands like MSI demonstrate that success in revenue share can be achieved through high-value, albeit lower-volume, sales.

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