[April 2025] Best-Selling Laptop Brands on Amazon UK – Apple Dominates Revenue with High Average Price

LaptopMedia.com Highlights [April 2025] Best-Selling Laptop Brands on Amazon UK – Apple Dominates Revenue with High Average Price

From: Simeon Nikolov 09 May 2025 / 22:48 | 0

The Amazon UK laptop market in April 2025 showcased a dynamic landscape with varied performance across brands. While several manufacturers offered a wide range of models and competed fiercely in unit sales, Apple stood out by generating significantly higher revenue driven by its premium pricing strategy. This report analyzes the key statistics, including model offerings, unit sales, and revenue generation, to provide insights into the market leaders and trends for the month.

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🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of product variety, ‘Other brands’ collectively offered the most models, totaling 22 which accounted for 22% of the selection. Among individual brands, Apple led the pack with 18 different models available, representing 18% of the market’s diversity. HP followed closely with 17 models (17%), while ASUS and Lenovo offered 14 (14%) and 12 (12%) models, respectively. Acer rounded out the top five with 9 models (9%), indicating a concentrated effort by major players to provide a broad range of choices to consumers.

#	Brand	Models	Share in Top 100 (%)
🥇	Apple	18	18%
🥈	HP	17	17%
🥉	ASUS	14	14%
#4	Lenovo	12	12%
#5	Acer	9	9%
#6	Samsung	3	3%
#7	MSI	3	3%
#8	Dell	2	2%
	Other brands	22	22%

🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops

ASUS took the lead in unit sales for April 2025 on Amazon UK, selling 2,300 laptops and capturing a 19.9% market share. HP secured the second position with 2,050 units sold (17.7%), followed closely by Lenovo at 1,950 units (16.9%). Apple was also a significant player, selling 1,700 units and holding a 14.7% share. Acer sold 800 units (6.9%), while MSI, Samsung, and Dell had smaller unit volumes at 250 (2.2%), 200 (1.7%), and 150 (1.3%) units, respectively. The ‘Other brands’ category accounted for a substantial 2,150 units, representing 18.6% of the total units sold.

#	Brand	Units Sold	Share (%)
🥇	ASUS	2300	19.9%
🥈	HP	2050	17.7%
🥉	Lenovo	1950	16.9%
#4	Apple	1700	14.7%
#5	Acer	800	6.9%
#6	MSI	250	2.2%
#7	Samsung	200	1.7%
#8	Dell	150	1.3%
	Other brands	2150	18.6%

🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple led in revenue generation this April 2025 on Amazon UK with £2,093,924, reflecting a high average price of £1,232 per unit. ASUS ranked second with £938,804 in revenue (£408 average price), while HP and Lenovo contributed £709,082 (£346 average price) and £552,941 (£284 average price), respectively. Acer generated £356,238 with an average price of £445 per unit. MSI, despite fewer units sold, generated £169,581 due to its relatively high average price of £678 per unit, similar to Dell which achieved £122,346 revenue with an average price of £816 per unit.

#	Brand	Average Price (GBP)	Total Revenue (GBP)	Share (%)
🥇	Apple	£1,232	£2,093,924	37.1%
🥈	ASUS	£408	£938,804	16.7%
🥉	HP	£346	£709,082	12.6%
#4	Lenovo	£284	£552,941	9.8%
#5	Acer	£445	£356,238	6.3%
#6	MSI	£678	£169,581	3.0%
#7	Dell	£816	£122,346	2.2%
#8	Samsung	£406	£81,112	1.4%
	Other brands	£285	£613,000	10.9%

Conclusion

April 2025 data from Amazon UK highlights a multi-faceted competitive landscape in the laptop market. While brands like ASUS, HP, and Lenovo led in unit volumes, offering a wide array of models, Apple’s premium positioning resulted in a dominant revenue share, significantly outpacing its unit share. Brands like MSI and Dell also demonstrated the impact of higher price points on revenue despite lower unit sales. The collective performance of ‘Other brands’ indicates a healthy long-tail of smaller players contributing variety and volume to the market. Overall, the market remains competitive, driven by both accessible options and high-value offerings.

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