[April 2025] Best-Selling Laptop Brands on Amazon USA – Apple Dominates with Almost 50% of the Revenue Despite Fewer Units

LaptopMedia.com Highlights [April 2025] Best-Selling Laptop Brands on Amazon USA – Apple Dominates with Almost 50% of the Revenue Despite Fewer Units

From: Simeon Nikolov 07 May 2025 / 18:00 | 0

This report provides an analysis of the laptop market performance on Amazon USA for April 2025, examining key metrics such as the number of models offered, units sold, and revenue generated by leading brands. The data highlights the competitive landscape, revealing distinct strategies employed by manufacturers to capture market share, from broad product portfolios to high-average-price segments.

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🇺🇸 Amazon USA: Brand Share by Number of Models in Top 500 Best-Selling Laptops

Looking at product variety, HP leads the market by a significant margin, offering 144 different laptop models, accounting for a 28.8% share of the total listings. Lenovo ranks second with 91 models (18.2%), followed by Apple with 49 models (9.8%). Dell, ASUS, and Acer maintain substantial selections with 38 (7.6%), 32 (6.4%), and 28 (5.6%) models respectively. A notable portion, 18.2%, is covered by ‘Other brands’, indicating a diverse long tail of smaller competitors or specialized models.

#	Brand	Models	Share in Top 500 (%)
🥇	HP	144	28.8%
🥈	Lenovo	91	18.2%
🥉	Apple	49	9.8%
#4	Dell	38	7.6%
#5	ASUS	32	6.4%
#6	Acer	28	5.6%
#7	Microsoft	16	3.2%
#8	MSI	5	1%
#9	Alienware	3	<1%
#10	Samsung	3	<1%
	Other brands	91	18.2%

🇺🇸 Amazon USA: Units Sold per Brand in Top 500 Best-Selling Laptops

In terms of volume, HP edged out the competition by selling 40,550 units, capturing a 27.1% market share in April 2025. Apple was a very close second, selling 39,850 units and holding a 26.6% share. Lenovo secured the third position with 20,450 units sold (13.7%). Acer ranked fourth with 13,000 units (8.7%), and ASUS completed the top five, selling 8,450 units (5.6%). Dell followed with 7,500 units, representing a 5.0% share.

#	Brand	Units Sold	Share (%)
🥇	HP	40550	27.1%
🥈	Apple	39850	26.6%
🥉	Lenovo	20450	13.7%
#4	Acer	13000	8.7%
#5	ASUS	8450	5.6%
#6	Dell	7500	5.0%
#7	Microsoft	2200	1.5%
#8	MSI	750	<1%
#9	Alienware	350	<1%
#10	Samsung	350	<1%
	Other brands	16350	10.9%

🇺🇸 Amazon USA: Total Revenue per Brand in Top 500 Best-Selling Laptops

Apple demonstrated unparalleled performance in revenue generation this April 2025, bringing in $48.3M, reflecting a high average price of $1,213 per unit and securing a dominant 45.5% market share. HP ranked second in revenue with $17.5M (16.5% share), though with a much lower average price of $431 per unit. Lenovo contributed $11.5M (10.8%) at an average price of $561. ASUS generated $6.9M (6.5% share) with an average price of $822, while Dell added $5.9M (5.6%) at $787 average. Acer rounded out the top revenue performers with $5.7M (5.4%) at an average price of $437. Brands like Alienware generated a significant $923K despite low unit volume, thanks to a remarkable average price of $2,639 per unit, and Microsoft achieved $2.4M with an average price of $1,084.

#	Brand	Average Price (USD)	Total Revenue (USD)	Share (%)
🥇	Apple	$1,213	$48,345,603	45.5%
🥈	HP	$431	$17,481,766	16.5%
🥉	Lenovo	$561	$11,478,285	10.8%
#4	ASUS	$822	$6,948,124	6.5%
#5	Dell	$787	$5,902,750	5.6%
#6	Acer	$437	$5,684,885	5.4%
#7	Microsoft	$1,084	$2,385,094	2.2%
#8	Alienware	$2,639	$923,642	<1%
#9	MSI	$1,027	$770,370	<1%
#10	Samsung	$456	$159,667	<1%
	Other brands	$374	$6,115,280	5.8%

Conclusion

April 2025 on Amazon USA reveals a dynamic laptop market. While HP leads in the sheer number of models offered and slightly in unit sales, Apple commands the revenue landscape through its premium pricing strategy. The data underscores a market segmented by approach: some brands like HP, Lenovo, and Acer focus on volume and broader appeal at lower price points, while others like Apple, ASUS, Dell, Microsoft, and especially Alienware, target higher value per unit. Apple’s massive 45.5% revenue share highlights the significant profitability available in the higher-end segment, shaping a competitive environment where both volume and value strategies find success.

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