[December 2024] Best-Selling Laptop Brands on Amazon France: ASUS Dominates Revenue, Acer Leads Units Sold

Our December 2024 analysis of Amazon France’s Top 100 best-selling laptops reveals ASUS as the revenue leader, driven by its premium pricing and diverse offerings. Acer leads in units sold, reflecting its strength in cost-effective segments. Lenovo, MSI, and HP also maintain strong performances across various metrics.

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Key Insights:

• – ASUS leads revenue with 27.3% of the total, supported by an average price of €988 per unit.
• – Acer secures the top spot for units sold, capturing 26.9% of the market.
• – Lenovo and MSI show balanced contributions in sales and revenue, reflecting their diverse market strategies.

🇫🇷 Amazon France: Brand Share by Number of Models in Top 100 Best-Selling Laptops

ASUS tops the list with 22 models, representing 22% of the Top 100. Acer and Lenovo share second place with 14 models each (14%), while MSI ranks fourth with 7 models (7%). HP and Dell round out the top five.

🇫🇷 Amazon France: Units Sold per Brand in Top 100 Best-Selling Laptops

Acer leads units sold with 3,200 laptops (26.9%), followed by Lenovo with 2,000 units (16.8%). ASUS ranks third with 1,850 units (15.5%), while Dell and HP contribute 3.8% and 3.4% shares, respectively.

🇫🇷 Amazon France: Total Revenue per Brand in Top 100 Best-Selling Laptops

ASUS dominates revenue generation with €1.83 million, reflecting its premium product appeal. Acer ranks second with €1.52 million, driven by competitive pricing. Lenovo follows with €1.08 million, while MSI and HP complete the top five.

Data Source: Amazon France

For more detailed insights and analysis, check out our Specs System featuring offers from around the globe.

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