[December 2024] Best-Selling Laptop Brands on Amazon France: ASUS Dominates Revenue, Acer Leads Units Sold
Our December 2024 analysis of Amazon France’s Top 100 best-selling laptops reveals ASUS as the revenue leader, driven by its premium pricing and diverse offerings. Acer leads in units sold, reflecting its strength in cost-effective segments. Lenovo, MSI, and HP also maintain strong performances across various metrics.
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Key Insights:
- – ASUS leads revenue with 27.3% of the total, supported by an average price of €988 per unit.
- – Acer secures the top spot for units sold, capturing 26.9% of the market.
- – Lenovo and MSI show balanced contributions in sales and revenue, reflecting their diverse market strategies.
🇫🇷 Amazon France: Brand Share by Number of Models in Top 100 Best-Selling Laptops
ASUS tops the list with 22 models, representing 22% of the Top 100. Acer and Lenovo share second place with 14 models each (14%), while MSI ranks fourth with 7 models (7%). HP and Dell round out the top five.
| # | Brand | Models | Share in Top 100 (%) |
|---|---|---|---|
| 🥇 | ASUS | 22 | 22% |
| 🥈 | Acer | 14 | 14% |
| 🥉 | Lenovo | 14 | 14% |
| #4 | MSI | 7 | 7% |
| #5 | HP | 6 | 6% |
| #6 | Dell | 5 | 5% |
| #7 | Apple | 2 | 2% |
| Other brands | 30 | 30% |
🇫🇷 Amazon France: Units Sold per Brand in Top 100 Best-Selling Laptops
Acer leads units sold with 3,200 laptops (26.9%), followed by Lenovo with 2,000 units (16.8%). ASUS ranks third with 1,850 units (15.5%), while Dell and HP contribute 3.8% and 3.4% shares, respectively.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | Acer | 3200 | 26.9% |
| 🥈 | Lenovo | 2000 | 16.8% |
| 🥉 | ASUS | 1850 | 15.5% |
| #4 | Dell | 450 | 3.8% |
| #5 | HP | 400 | 3.4% |
| #6 | MSI | 350 | 2.9% |
| #7 | Apple | 150 | 1.3% |
| Other brands | 3500 | 29.4% |
🇫🇷 Amazon France: Total Revenue per Brand in Top 100 Best-Selling Laptops
ASUS dominates revenue generation with €1.83 million, reflecting its premium product appeal. Acer ranks second with €1.52 million, driven by competitive pricing. Lenovo follows with €1.08 million, while MSI and HP complete the top five.
| # | Brand | Average Price | Total Revenue | Share (%) |
|---|---|---|---|---|
| 🥇 | ASUS | €988 | €1,828,515 | 27.3% |
| 🥈 | Acer | €474 | €1,518,300 | 22.6% |
| 🥉 | Lenovo | €541 | €1,082,107 | 16.1% |
| #4 | MSI | €1,114 | €389,749 | 5.8% |
| #5 | Dell | €660 | €297,039 | 4.4% |
| #6 | HP | €734 | €293,786 | 4.4% |
| #7 | Apple | €1,709 | €256,280 | 3.8% |
| Other brands | €297 | €1,040,450 | 15.5% |
Data Source: Amazon France
For more detailed insights and analysis, check out our Specs System featuring offers from around the globe.
Author: Simeon NikolovEditor-in-Chief at LaptopMedia.com with 20+ years of experience in testing and analyzing laptops and mobile devices.
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