[December 2024] Best-Selling Laptop Brands on Amazon Germany: Apple Dominates Revenue, Lenovo Tops Models and Units Sold

LaptopMedia.com Highlights [December 2024] Best-Selling Laptop Brands on Amazon Germany: Apple Dominates Revenue, Lenovo Tops Models and Units Sold

From: Simeon Nikolov 07 January 2025 / 14:31 | 0

Our December 2024 analysis of Amazon Germany’s Top 200 best-selling laptops highlights Apple as the leader in revenue, driven by its premium pricing. Lenovo secures the top spot for units sold and the number of models listed, reflecting its strong market presence. This report also explores the performances of HP, ASUS, and Acer in this competitive market.

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Key Insights:

– Apple dominates revenue, accounting for 47.9% of the total, showcasing its premium positioning.
– Lenovo leads in model count (22.5%) and units sold (23.6%), reflecting broad market appeal.
– HP and ASUS maintain strong positions across models, units, and revenue.

🇩🇪 Amazon Germany: Brand Share by Number of Models in Top 200 Best-Selling Laptops

Lenovo leads with 45 models, representing 22.5% of the Top 200. Apple follows with 39 models (19.5%), while HP ranks third with 34 models (17%). ASUS and Acer round out the top five.

#	Brand	Models	Share in Top 200 (%)
🥇	Lenovo	45	22.5%
🥈	Apple	39	19.5%
🥉	HP	34	17%
#4	ASUS	21	10.5%
#5	Acer	19	9.5%
#6	MSI	9	4.5%
#7	Dell	7	3.5%
#8	Microsoft	3	1.5%
#9	Samsung	2	1%
#10	Huawei	2	1%
#11	LG	2	1%
#12	Gigabyte	1	<1%
	Other brands	16	8%

🇩🇪 Amazon Germany: Units Sold per Brand in Top 200 Best-Selling Laptops

Apple leads units sold with 8,500 units (26.0%), followed closely by Lenovo with 7,700 units (23.6%). HP ranks third with 6,200 units (19.0%), while ASUS and Acer complete the top five.

#	Brand	Units Sold	Share (%)
🥇	Apple	8500	26.0%
🥈	Lenovo	7700	23.6%
🥉	HP	6200	19.0%
#4	ASUS	3350	10.3%
#5	Acer	2750	8.4%
#6	MSI	1000	3.1%
#7	Microsoft	650	2.0%
#8	Dell	400	1.2%
#9	Samsung	350	1.1%
#10	Huawei	150	<1%
#11	Gigabyte	100	<1%
#12	LG	100	<1%
	Other brands	1400	4.3%

🇩🇪 Amazon Germany: Total Revenue per Brand in Top 200 Best-Selling Laptops

Apple dominates revenue generation with €13.99 million, supported by an average price of €1,646 per unit. Lenovo ranks second with €3.78 million, while HP follows closely with €3.50 million. ASUS and MSI also post significant revenue figures.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Apple	€1646	€13,993,132	47.9%
🥈	Lenovo	€491	€3,779,851	12.9%
🥉	HP	€565	€3,500,654	12.0%
#4	ASUS	€793	€2,655,695	9.1%
#5	MSI	€1451	€1,450,943	5.0%
#6	Acer	€457	€1,255,724	4.3%
#7	Microsoft	€1661	€1,079,350	3.7%
#8	Dell	€934	€373,707	1.3%
#9	Samsung	€664	€232,387	<1%
#10	LG	€1664	€166,400	<1%
#11	Huawei	€782	€117,350	<1%
#12	Gigabyte	€941	€94,138	<1%
	Other brands	€372	€520,555	1.8%