[December 2024] Best-Selling Laptop Brands on Amazon Italy: Apple Leads Revenue, HP Tops Models and Units Sold

LaptopMedia.com Highlights [December 2024] Best-Selling Laptop Brands on Amazon Italy: Apple Leads Revenue, HP Tops Models and Units Sold

From: Simeon Nikolov 08 January 2025 / 11:54 | 0

Our December 2024 analysis of Amazon Italy’s Top 200 best-selling laptops reveals Apple as the revenue leader, driven by its premium pricing strategy. HP secures the top spots for the number of models listed and units sold, showcasing its broad appeal in the Italian market. Other strong contenders include Lenovo, ASUS, and Acer.

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Key Insights:

– Apple leads in revenue, capturing 23.6% of the market share with its high average prices.
– HP dominates in model count (22.5%) and units sold (21.7%), reflecting its versatility across price ranges.
– Lenovo, Acer, and ASUS maintain significant market presence in both units and revenue.

🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 200 Best-Selling Laptops

HP leads with 45 models, representing 22.5% of the Top 200. Lenovo follows with 29 models (14.5%), while ASUS ranks third with 26 models (13%). Apple and Acer round out the top five, reflecting their consistent market strategies.

#	Brand	Models	Share in Top 200 (%)
🥇	HP	45	22.5%
🥈	Lenovo	29	14.5%
🥉	ASUS	26	13%
#4	Apple	16	8%
#5	Acer	15	7.5%
#6	MSI	13	6.5%
#7	Samsung	5	2.5%
#8	Dell	5	2.5%
#9	Microsoft	1	<1%
#10	Huawei	1	<1%
	Other brands	44	22%

🇮🇹 Amazon Italy: Units Sold per Brand in Top 200 Best-Selling Laptops

HP leads in units sold with 3,850 laptops (21.7%), followed by Lenovo with 2,800 units (15.8%). Acer ranks third with 2,150 units (12.1%), while ASUS and Apple are tied with 1,900 units each (10.7%).

#	Brand	Units Sold	Share (%)
🥇	HP	3850	21.7%
🥈	Lenovo	2800	15.8%
🥉	Acer	2150	12.1%
#4	ASUS	1900	10.7%
#5	Apple	1900	10.7%
#6	MSI	1250	7.0%
#7	Samsung	500	2.8%
#8	Dell	250	1.4%
#9	Huawei	50	<1%
#10	Microsoft	50	<1%
	Other brands	3050	17.2%

🇮🇹 Amazon Italy: Total Revenue per Brand in Top 200 Best-Selling Laptops

Apple dominates revenue generation with €2.87 million, driven by an average price of €1,511 per unit. HP follows with €2.05 million, supported by competitive pricing. Lenovo, Acer, and ASUS contribute significantly to the total, demonstrating diverse appeal across segments.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	Apple	€1511	€2,870,849	23.6%
🥈	HP	€534	€2,054,679	16.9%
🥉	Lenovo	€583	€1,632,574	13.4%
#4	Acer	€690	€1,483,674	12.2%
#5	ASUS	€671	€1,274,721	10.5%
#6	MSI	€895	€1,118,485	9.2%
#7	Samsung	€584	€291,832	2.4%
#8	Dell	€669	€167,250	1.4%
#9	Microsoft	€1679	€83,950	<1%
#10	Huawei	€649	€32,450	<1%
	Other brands	€376	€1,146,253	9.4%