[December 2024] Best-Selling Laptop Brands on Amazon Japan: ASUS Dominates Revenue, Lenovo Tops Models and Units Sold
Our December 2024 analysis of Amazon Japan’s Top 100 best-selling laptops highlights ASUS as the leader in revenue, driven by premium pricing. Lenovo secures the top spots for the number of models listed and units sold, reflecting its strong market presence. Other key players include Fujitsu, HP, and Apple, showcasing the dynamic nature of Japan’s laptop market.
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Key Insights:
- – ASUS leads revenue, capturing 22.3% of the market, supported by an average price of ¥113,548 per unit.
- – Lenovo secures the top spot in models (23%) and units sold (26.3%), reflecting its widespread appeal.
- – Fujitsu and HP maintain strong positions, showcasing balanced contributions across sales and revenue metrics.
🇯🇵 Amazon Japan: Brand Share by Number of Models in Top 100 Best-Selling Laptops
Lenovo tops the chart with 23 models, representing 23% of the Top 100. ASUS follows with 16 models (16%), while HP and Fujitsu share third place with 10 models each (10%). Apple ranks fifth with 9% of the models listed.
| # | Brand | Models | Share in Top 100 (%) |
|---|---|---|---|
| 🥇 | Lenovo | 23 | 23% |
| 🥈 | ASUS | 16 | 16% |
| 🥉 | HP | 10 | 10% |
| #4 | Fujitsu | 10 | 10% |
| #5 | Apple | 9 | 9% |
| #6 | MSI | 6 | 6% |
| #7 | Dell | 3 | 3% |
| #8 | Microsoft | 1 | 1% |
| Other brands | 22 | 22% |
🇯🇵 Amazon Japan: Units Sold per Brand in Top 100 Best-Selling Laptops
Lenovo leads units sold with 3,600 laptops (26.3%), followed by ASUS with 2,750 units (20.1%) and Fujitsu with 2,000 units (14.6%). HP ranks fourth with 1,700 units (12.4%), while Apple completes the top five with 800 units (5.8%).
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | Lenovo | 3600 | 26.3% |
| 🥈 | ASUS | 2750 | 20.1% |
| 🥉 | Fujitsu | 2000 | 14.6% |
| #4 | HP | 1700 | 12.4% |
| #5 | Apple | 800 | 5.8% |
| #6 | MSI | 650 | 4.7% |
| #7 | Dell | 150 | 1.1% |
| #8 | Microsoft | 50 | <1% |
| Other brands | 2000 | 14.6% |
🇯🇵 Amazon Japan: Total Revenue per Brand in Top 100 Best-Selling Laptops
ASUS leads in revenue with ¥312.25 million, reflecting its premium product strategy. Lenovo follows closely with ¥291.46 million, while Fujitsu ranks third with ¥207.98 million. HP and Apple also post significant figures, showcasing their market strategies.
| # | Brand | Average Price | Total Revenue | Share (%) |
|---|---|---|---|---|
| 🥇 | ASUS | ¥113548 | ¥312,255,800 | 22.3% |
| 🥈 | Lenovo | ¥80962 | ¥291,463,700 | 20.8% |
| 🥉 | Fujitsu | ¥103990 | ¥207,980,500 | 14.9% |
| #4 | HP | ¥113649 | ¥193,204,000 | 13.8% |
| #5 | Apple | ¥181755 | ¥145,404,100 | 10.4% |
| #6 | MSI | ¥183646 | ¥119,370,000 | 8.5% |
| #7 | Dell | ¥151367 | ¥22,705,000 | 1.6% |
| #8 | Microsoft | ¥123998 | ¥6,199,900 | <1% |
| Other brands | ¥50282 | ¥100,564,800 | 7.2% |
Data Source: Amazon Japan
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Author: Simeon NikolovEditor-in-Chief at LaptopMedia.com with 20+ years of experience in testing and analyzing laptops and mobile devices.
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