[December 2024] Best-Selling Laptop Brands on Amazon UK: ASUS Dominates Units and Revenue, Acer Leads in Models

LaptopMedia.com Highlights [December 2024] Best-Selling Laptop Brands on Amazon UK: ASUS Dominates Units and Revenue, Acer Leads in Models

From: Simeon Nikolov 06 January 2025 / 17:11 0

Our analysis of Amazon UK’s Top 100 best-selling laptops for December 2024 highlights ASUS as the leader in both units sold and revenue, while Acer tops the chart for the number of models listed. Other key players like Lenovo, Apple, and HP maintain strong positions in this highly competitive market.

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Key Insights:

– Acer leads in model count with 20%, showcasing diverse offerings across segments.
– ASUS dominates units sold (28.4%) and revenue (27.5%), reflecting strong consumer demand.
– Apple secures the second-highest revenue share, driven by its premium pricing strategy.

🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops

Acer takes the lead with 20 models, representing 20% of the Top 100. Lenovo follows with 19 models (19%), while ASUS ranks third with 16 models (16%). Apple and HP round out the top five, each demonstrating competitive presence.

#	Brand	Models	Share in Top 100 (%)
🥇	Acer	20	20%
🥈	Lenovo	19	19%
🥉	ASUS	16	16%
#4	Apple	12	12%
#5	HP	11	11%
#6	Samsung	2	2%
#7	Dell	2	2%
#8	MSI	1	1%
#9	Toshiba	1	1%
	Other brands	16	16%

🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops

ASUS leads in units sold with 5,350 laptops (28.4%), followed by Lenovo with 3,700 units (19.6%). HP ranks third with 2,650 units (14.1%), while Acer and Apple complete the top five with 13.5% and 8.5% shares, respectively.

#	Brand	Units Sold	Share (%)
🥇	ASUS	5350	28.4%
🥈	Lenovo	3700	19.6%
🥉	HP	2650	14.1%
#4	Acer	2550	13.5%
#5	Apple	1600	8.5%
#6	Samsung	500	2.7%
#7	Dell	150	<1%
#8	MSI	100	<1%
#9	Toshiba	100	<1%
	Other brands	2150	11.4%

🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops

ASUS dominates revenue with £2.29 million, supported by an average price of £427 per unit. Apple follows with £1.90 million, reflecting its premium positioning. Lenovo, Acer, and HP also post significant revenue figures, showcasing diverse pricing strategies.

#	Brand	Average Price	Total Revenue	Share (%)
🥇	ASUS	£427	£2,286,586	27.5%
🥈	Apple	£1186	£1,897,971	22.8%
🥉	Lenovo	£329	£1,216,600	14.6%
#4	Acer	£378	£963,216	11.6%
#5	HP	£324	£857,275	10.3%
#6	Samsung	£398	£198,993	2.4%
#7	MSI	£990	£98,999	1.2%
#8	Dell	£616	£92,350	1.1%
#9	Toshiba	£167	£16,700	<1%
	Other brands	£316	£678,830	8.2%