[February 2025] Best-Selling Laptop Brands on Amazon Italy – HP Dominates Units Sold, Apple Leads in Revenue

LaptopMedia.com Highlights [February 2025] Best-Selling Laptop Brands on Amazon Italy – HP Dominates Units Sold, Apple Leads in Revenue

From: Simeon Nikolov 07 March 2025 / 17:30 | 0

February 2025 on Amazon Italy saw HP and Lenovo leading in unit sales, while Apple generated the highest revenue despite selling fewer units. The market presents a mix of brands catering to different price points, impacting both volume and revenue shares. Several ‘other brands’ account for a significant portion of sales and models, indicating a diverse market beyond the top players.

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🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 100 Best-Selling Laptops

HP leads in model variety, offering 24 different models and capturing 24% of the model share on Amazon Italy. Lenovo follows with 20 models, holding a 20% share. ASUS offers 12 models (12% share), while Acer has 9 models (9% share). Apple provides 8 models (8% share), MSI offers 5 (5% share), Samsung 4 (4% share), and Dell 3 (3% share). Collectively, ‘Other brands’ contribute 15 models, representing 15% of the total model share, illustrating a long tail of niche offerings.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	24	24%
🥈	Lenovo	20	20%
🥉	ASUS	12	12%
#4	Acer	9	9%
#5	Apple	8	8%
#6	MSI	5	5%
#7	Samsung	4	4%
#8	Dell	3	3%
	Other brands	15	15%

🇮🇹 Amazon Italy: Units Sold per Brand in Top 100 Best-Selling Laptops

HP sold the most units in February 2025, with 2500 units sold, capturing a 29.4% market share. Lenovo secured the second position with 1950 units sold, representing 22.9% of the market. ASUS sold 700 units (8.2% share). Acer and Samsung each sold 550 units, accounting for 6.5% each. Apple sold 500 units (5.9% share). MSI sold 350 units (4.1% share), and Dell sold 300 units (3.5% share). The ‘Other brands’ category collectively sold 1100 units, representing 12.9% of the total units sold.

#	Brand	Units Sold	Share (%)
🥇	HP	2500	29.4%
🥈	Lenovo	1950	22.9%
🥉	ASUS	700	8.2%
#4	Acer	550	6.5%
#5	Samsung	550	6.5%
#6	Apple	500	5.9%
#7	MSI	350	4.1%
#8	Dell	300	3.5%
	Other brands	1100	12.9%

🇮🇹 Amazon Italy: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple generated the highest revenue in February 2025 on Amazon Italy, totaling €831,595 with a 16.8% revenue share, driven by a high average selling price of €1,663 per unit. HP follows closely in revenue, generating €1,036,460 and capturing 21.0% of the revenue share, with an average price of €415 per unit. Lenovo’s revenue totaled €844,578 (17.1% share), with an average price of €433. ASUS generated €618,448 (12.5% share) at an average price of €883. Acer’s revenue reached €343,324 (7.0% share) at an average of €624 per unit. Samsung recorded €317,596 in revenue (6.4% share) at an average of €577. MSI’s revenue was €310,697 (6.3% share), with a high average price of €888. Dell generated €162,161 (3.3% share), with an average price of €541. ‘Other brands’ collectively generated €474,600 in revenue, accounting for 9.6% of the total, with an average price of €431.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	HP	€415	€1,036,460	21.0%
🥈	Lenovo	€433	€844,578	17.1%
🥉	Apple	€1,663	€831,595	16.8%
#4	ASUS	€883	€618,448	12.5%
#5	Acer	€624	€343,324	7.0%
#6	Samsung	€577	€317,596	6.4%
#7	MSI	€888	€310,697	6.3%
#8	Dell	€541	€162,161	3.3%
	Other brands	€431	€474,600	9.6%

Conclusion

In conclusion, the Italian laptop market on Amazon in February 2025 showcases a competitive landscape. HP dominates in unit sales, indicating a strong presence in the budget-friendly segment. Apple leads in revenue generation, reflecting its premium pricing strategy and brand loyalty. Lenovo and ASUS maintain solid positions in both units sold and revenue. The presence of ‘Other brands’ highlights a fragmented market with diverse consumer preferences and opportunities for niche players. The interplay between volume, average selling price, and brand recognition determines market success in this dynamic environment.

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