[February 2025] Best-Selling Laptop Brands on Amazon UK – ASUS Dominates Units, Apple Leads in Revenue

LaptopMedia.com Highlights [February 2025] Best-Selling Laptop Brands on Amazon UK – ASUS Dominates Units, Apple Leads in Revenue

From: Simeon Nikolov 05 March 2025 / 13:02 0

February 2025 on Amazon UK saw ASUS emerge as the leader in units sold, while Apple maintained its stronghold in revenue generation. The market exhibits a diverse range of models, with several brands vying for market share. This report analyzes model offerings, unit sales, and revenue figures to provide a comprehensive overview of the competitive landscape.

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🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops

ASUS leads in model variety, offering 20 different laptops and capturing 20% of the model market share. HP and Apple and Lenovo are in a close tie with 17 and 16 models, respectively, accounting for 17% and 16% of the market share each. Acer follows with 9 models (9%). The long tail “Other brands” collectively represent 17 models and 17% of the market. Dell and Samsung each offer just 2 models, and Toshiba only offers one.

#	Brand	Models	Share in Top 100 (%)
🥇	ASUS	20	20%
🥈	HP	17	17%
🥉	Apple	16	16%
#4	Lenovo	16	16%
#5	Acer	9	9%
#6	Dell	2	2%
#7	Samsung	2	2%
#8	Toshiba	1	1%
	Other brands	17	17%

🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops

ASUS dominated unit sales in February 2025 with 4,600 units sold, representing 32.5% of the market share. HP followed with 2,200 units (15.5%), with Lenovo selling 1,900 units (13.4%). Apple sold 1,800 units, capturing 12.7% of the market. Acer sold 1,150 units (8.1%). The “Other brands” category collectively sold 2,100 units, accounting for 14.8% of total units sold. Dell, Samsung and Toshiba lag considerably behind the main players.

#	Brand	Units Sold	Share (%)
🥇	ASUS	4600	32.5%
🥈	HP	2200	15.5%
🥉	Lenovo	1900	13.4%
#4	Apple	1800	12.7%
#5	Acer	1150	8.1%
#6	Dell	200	1.4%
#7	Samsung	150	1.1%
#8	Toshiba	50	<1%
	Other brands	2100	14.8%

🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple generated the highest revenue in February 2025, totaling $2,499,651 and capturing 35.3% of the market share, with an average price of $1,389 per unit. ASUS secured the second position with $1,980,244 in revenue (28.0%), driven by a lower average price of $430. HP and Lenovo generated $754,906 (10.7%) and $743,874 (10.5%) in revenue, respectively, with average prices of $343 and $392. Acer achieved $347,620 in revenue (4.9%) with an average price of $302. The revenue from “Other brands” totaled $595,118, accounting for 8.4% of market share.

#	Brand	Average Price (GBP)	Total Revenue (GBP)	Share (%)
🥇	Apple	£1,389	£2,499,651	35.3%
🥈	ASUS	£430	£1,980,244	28.0%
🥉	HP	£343	£754,906	10.7%
#4	Lenovo	£392	£743,874	10.5%
#5	Acer	£302	£347,620	4.9%
#6	Dell	£463	£92,545	1.3%
#7	Samsung	£348	£52,214	<1%
#8	Toshiba	£173	£8,642	<1%
	Other brands	£283	£595,118	8.4%

Conclusion

In conclusion, the Amazon UK laptop market in February 2025 saw ASUS excel in unit sales, leveraging its broader model selection to capture a significant market share. Apple maintained its revenue dominance due to its higher average selling price, demonstrating brand strength and customer willingness to pay a premium. The competitive landscape is diverse, with HP and Lenovo battling for the mid-range market and “Other Brands” catering to niche segments, suggesting opportunities for brands that can effectively target specific customer needs and price points.

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