[January 2025] Best-Selling Laptop Brands on Amazon Italy – Apple Dominates Revenue, HP Leads in Unit Sales

LaptopMedia.com Highlights [January 2025] Best-Selling Laptop Brands on Amazon Italy – Apple Dominates Revenue, HP Leads in Unit Sales

From: Simeon Nikolov 19 February 2025 / 13:48 0

The laptop market on Amazon Italy continues to grow in January 2025, with various brands competing for market share in terms of models offered, units sold, and revenue generated. Apple emerges as a clear leader in revenue generation, capturing nearly 38% of the total market share, while HP maintains its stronghold on unit sales, accounting for over 23% of the laptops sold.

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🇮🇹 Amazon Italy: Brand Share by Number of Models in Top 100 Best-Selling Laptops

HP leads the market in terms of models offered, with 16 different models catering to diverse customer needs. ASUS and Lenovo follow closely behind with 15 and 14 models, respectively. Apple offers 12 models, while Acer has 9 and MSI has 4. Notably, other brands collectively account for a significant 26% of the market share, highlighting the growing presence of smaller brands in the market.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	16	16%
🥈	ASUS	15	15%
🥉	Lenovo	14	14%
#4	Apple	12	12%
#5	Acer	9	9%
#6	MSI	4	4%
#7	Samsung	3	3%
#8	Huawei	1	1%
	Other brands	26	26%

🇮🇹 Amazon Italy: Units Sold per Brand in Top 100 Best-Selling Laptops

HP dominates unit sales in January 2025, selling over 2450 laptops, capturing a market share of 23.8%. Apple follows in second place with 1750 units sold, while Lenovo, Acer, and ASUS secure positions in the top five. Samsung and MSI contribute moderately to the market, while Huawei and other brands account for a combined 18.4% of the units sold.

#	Brand	Units Sold	Share (%)
🥇	HP	2450	23.8%
🥈	Apple	1750	17.0%
🥉	Lenovo	1500	14.6%
#4	Acer	1250	12.1%
#5	ASUS	1050	10.2%
#6	Samsung	250	2.4%
#7	MSI	200	1.9%
#8	Huawei	50	<1%
	Other brands	1800	17.5%

🇮🇹 Amazon Italy: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple leads in revenue generation, capturing a commanding 37.8% of the total market share. With an average price of $1,323 per unit, Apple’s premium positioning and loyal customer base contribute to its substantial revenue. HP, despite having the highest unit sales, ranks second in revenue with $1,102,320, indicating a lower average price point. Lenovo and Acer follow with market shares of 12.0% and 9.3%, respectively, while ASUS, Samsung, and MSI contribute smaller yet significant portions to the revenue.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	Apple	€1,323	€2,314,404	37.8%
🥈	HP	€450	€1,102,320	18.0%
🥉	Lenovo	€489	€734,237	12.0%
#4	Acer	€454	€567,717	9.3%
#5	ASUS	€456	€479,107	7.8%
#6	Samsung	€679	€169,791	2.8%
#7	MSI	€797	€159,415	2.6%
#8	Huawei	€882	€44,113	<1%
	Other brands	€306	€550,355	9.0%

Conclusion

The laptop market on Amazon Italy remains competitive, with established brands like Apple, HP, Lenovo, and ASUS holding strong positions. However, the growing presence of other brands indicates increasing competition and diversification in the market. As the demand for laptops continues to rise, it will be interesting to observe how these brands adapt their strategies to capture market share and drive growth in the future.

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Source: Amazon Italy