[January 2025] Best-Selling Laptop Brands on Amazon Japan – ASUS and Apple Dominate with Over 30% of Market Share

LaptopMedia.com Highlights [January 2025] Best-Selling Laptop Brands on Amazon Japan – ASUS and Apple Dominate with Over 30% of Market Share

From: Simeon Nikolov 20 February 2025 / 14:27 0

The laptop market on Amazon Japan witnessed a competitive landscape in January 2025, with established brands showcasing strong performance and capturing significant market shares. ASUS and Apple emerged as frontrunners, collectively accounting for over 30% of the market, driven by a combination of model diversity and strong sales figures.

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🇯🇵 Amazon Japan: Brand Share by Number of Models in Top 100 Best-Selling Laptops

ASUS and Apple led the market in terms of models offered, with 21 and 14 models respectively. Other notable performers included Lenovo, HP, and Fujitsu, offering a diverse range of options to cater to various consumer needs. Interestingly, “Other brands” collectively contributed a significant share of 22%, indicating the presence of a fragmented market with numerous smaller players.

#	Brand	Models	Share in Top 100 (%)
🥇	ASUS	21	21%
🥈	Apple	14	14%
🥉	Lenovo	11	11%
#4	Fujitsu	10	10%
#5	HP	8	8%
#6	MSI	7	7%
#7	Microsoft	3	3%
#8	Dell	2	2%
#9	Toshiba	2	2%
	Other brands	22	22%

🇯🇵 Amazon Japan: Units Sold per Brand in Top 100 Best-Selling Laptops

ASUS and Fujitsu emerged as the top sellers, each capturing 19.3% market share in terms of units sold. Apple and Lenovo followed closely, securing 11.2% share each. MSI’s strong average price per unit was offset by lower sales volume, resulting in a 7.0% market share. HP and Microsoft also secured notable shares of 5.3% and 2.1%, respectively, while other brands collectively accounted for 21.9% of units sold.

#	Brand	Units Sold	Share (%)
🥇	ASUS	1800	19.3%
🥈	Fujitsu	1800	19.3%
🥉	Apple	1050	11.2%
#4	Lenovo	1050	11.2%
#5	MSI	650	7.0%
#6	HP	500	5.3%
#7	Microsoft	200	2.1%
#8	Dell	150	1.6%
#9	Toshiba	100	1.1%
	Other brands	2050	21.9%

🇯🇵 Amazon Japan: Total Revenue per Brand in Top 100 Best-Selling Laptops

ASUS emerged as the revenue leader with $202.1M, followed closely by Apple at $189.3M. Fujitsu ranked third with $148.3M in revenue, while MSI’s higher average price per unit contributed to its fourth position with $106.6M in revenue despite lower unit sales. Lenovo, HP, and Microsoft also generated significant revenue, capturing shares of 9.1%, 6.0%, and 2.6%, respectively. Other brands collectively generated $78.3M, reflecting the presence of smaller players in the market.

#	Brand	Average Price (JPY)	Total Revenue (JPY)	Share (%)
🥇	ASUS	¥112,280	¥202,104,650	22.3%
🥈	Apple	¥180,283	¥189,297,650	20.8%
🥉	Fujitsu	¥82,417	¥148,351,100	16.3%
#4	MSI	¥164,045	¥106,629,450	11.7%
#5	Lenovo	¥78,607	¥82,536,850	9.1%
#6	HP	¥108,729	¥54,364,500	6.0%
#7	Microsoft	¥116,269	¥23,253,800	2.6%
#8	Dell	¥132,941	¥19,941,200	2.2%
#9	Toshiba	¥34,506	¥3,450,550	<1%
	Other brands	¥38,197	¥78,304,600	8.6%

Conclusion

Overall, the laptop market on Amazon Japan remains competitive, with established brands such as ASUS and Apple maintaining strong positions. The presence of various models and brands provides consumers with a wide range of choices to meet their specific needs and budgets. As the market continues to evolve, it will be interesting to observe how these brands adapt to changing consumer preferences and technological advancements to maintain their competitive edge.

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