[January 2025] Best-Selling Laptop Brands on Amazon Spain – HP and Apple Dominate

LaptopMedia.com Highlights [January 2025] Best-Selling Laptop Brands on Amazon Spain – HP and Apple Dominate

From: Simeon Nikolov 22 February 2025 / 15:46 0

The laptop market on Amazon Spain in January 2025 was fiercely competitive, with various brands vying for market share. HP emerged as the market leader, capturing 18.6% of the revenue, followed closely by Apple with an 18.0% share. These two tech giants led the race, showcasing the strong demand for their products among Spanish consumers.

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🇪🇸 Amazon Spain: Brand Share by Number of Models in Top 100 Best-Selling Laptops

HP offered the highest number of models (17), providing customers with a diverse range of options. Lenovo ranked second with 11 models, followed by Apple (9 models), Acer (6 models), and ASUS (5 models). Notably, despite offering fewer models, MSI captured a 2.2% market share, indicating the popularity of its high-end offerings.

#	Brand	Models	Share in Top 100 (%)
🥇	HP	17	18.3%
🥈	Lenovo	11	11.8%
🥉	Apple	9	9.7%
#4	Acer	6	6.5%
#5	ASUS	5	5.4%
#6	MSI	2	2.2%
#7	Samsung	1	1.1%
#8	Dell	1	1.1%
	Other brands	41	44.1%

🇪🇸 Amazon Spain: Units Sold per Brand in Top 100 Best-Selling Laptops

HP sold the most units (1200), solidifying its position as the top seller in terms of volume. Lenovo and ASUS followed with 750 and 600 units sold, respectively. Apple, with 550 units sold, ranked fourth, demonstrating the premium pricing of its products as compared to the market average.

#	Brand	Units Sold	Share (%)
🥇	HP	1200	17.8%
🥈	Lenovo	750	11.1%
🥉	ASUS	600	8.9%
#4	Apple	550	8.1%
#5	Acer	450	6.7%
#6	MSI	100	1.5%
#7	Samsung	100	1.5%
#8	Dell	50	<1%
	Other brands	2950	43.7%

🇪🇸 Amazon Spain: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple, despite selling fewer units than HP, generated more revenue ($663,054) due to its higher average price per unit ($1,206). HP, with its larger volume, recorded a revenue of $684,928. Lenovo ($414,980), ASUS ($406,162), and Acer ($360,963) followed in terms of revenue generation.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	HP	€571	€684,928	18.6%
🥈	Apple	€1,206	€663,054	18.0%
🥉	Lenovo	€553	€414,980	11.2%
#4	ASUS	€677	€406,162	11.0%
#5	Acer	€802	€360,963	9.8%
#6	MSI	€1,173	€117,284	3.2%
#7	Samsung	€758	€75,763	2.1%
#8	Dell	€559	€27,950	<1%
	Other brands	€319	€939,802	25.5%

Conclusion

The laptop market on Amazon Spain is characterized by intense competition, with HP and Apple leading the pack in both revenue and unit sales. Lenovo, ASUS, and Acer also maintain strong positions, catering to different customer segments. The popularity of other brands is evident, indicating a market that is constantly evolving and adapting to consumer preferences.

Source: Amazon Spain

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