[June 2025] Best-Selling Laptop Brands on Amazon Germany – Apple Leads Revenue, Lenovo Dominates Volume

LaptopMedia.com Highlights [June 2025] Best-Selling Laptop Brands on Amazon Germany – Apple Leads Revenue, Lenovo Dominates Volume

From: Simeon Nikolov 02 July 2025 / 18:20 | 0

The Amazon Germany laptop market in June 2025 reveals distinct brand strategies, with a clear separation between volume leaders and premium segment champions. While Lenovo secured its position at the forefront in terms of models offered and units sold, Apple spectacularly dominated the revenue charts, leveraging its premium pricing strategy. HP and Acer consistently maintained strong positions across different metrics, indicating their significant presence in the competitive landscape.

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🇩🇪 Amazon Germany: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of product breadth, Lenovo led the market by offering 26 unique laptop models, capturing a significant 26% share of available models. Apple closely followed with 23 models, accounting for 23% of the market’s variety. HP secured the third spot with 15 models (15% share), demonstrating a substantial portfolio. Acer was next with 11 models (11% share), followed by ASUS, which offered 7 models (7% share). Smaller players like Samsung (2 models) and a group including Huawei, Gigabyte, and MSI (each with 1 model) focused on a more concentrated product offering, while ‘Other brands’ collectively contributed 13 models (13% share).

#	Brand	Models	Share in Top 100 (%)
🥇	Lenovo	26	26%
🥈	Apple	23	23%
🥉	HP	15	15%
#4	Acer	11	11%
#5	ASUS	7	7%
#6	Samsung	2	2%
#7	Huawei	1	1%
#8	Gigabyte	1	1%
#9	MSI	1	1%
	Other brands	13	13%

🇩🇪 Amazon Germany: Units Sold per Brand in Top 100 Best-Selling Laptops

Lenovo emerged as the undisputed leader in unit sales for June 2025, selling 4,300 units and capturing a 31.6% market share. Apple followed closely, demonstrating strong demand by selling 4,000 units, which accounted for 29.4% of the total units. HP secured the third position with 2,100 units sold, representing 15.4% of the market. Acer sold 1,100 units, claiming an 8.1% share, indicating a stable demand for its products. ASUS rounded out the top five with 400 units sold (2.9% share). Samsung contributed 250 units (1.8%), while Gigabyte and Huawei each sold 100 units (<1% each). MSI sold 50 units (<1%), and ‘Other brands’ collectively sold 1,200 units (8.8%).

#	Brand	Units Sold	Share (%)
🥇	Lenovo	4300	31.6%
🥈	Apple	4000	29.4%
🥉	HP	2100	15.4%
#4	Acer	1100	8.1%
#5	ASUS	400	2.9%
#6	Samsung	250	1.8%
#7	Gigabyte	100	<1%
#8	Huawei	100	<1%
#9	MSI	50	<1%
	Other brands	1200	8.8%

🇩🇪 Amazon Germany: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple led in revenue generation this June 2025 with €5,513,061, reflecting an impressive average price of €1,378 per unit and securing a dominant 54.6% market share. Lenovo ranks second with €1,852,350, holding an 18.4% share, despite a significantly lower average price of €431 per unit. HP contributed €982,927 to the total revenue with an average price of €468 per unit, capturing 9.7% of the market. Acer followed with €526,902 (5.2% share), maintaining an average price of €479. ASUS completed the top five with €263,780 in revenue (2.6% share) and an average price of €659. Notably, MSI, despite selling only 50 units, generated €61,744 due to its high average price of €1,235 per unit, similar to Gigabyte’s €90,463 from 100 units at €905 average price.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	Apple	€1,378	€5,513,061	54.6%
🥈	Lenovo	€431	€1,852,350	18.4%
🥉	HP	€468	€982,927	9.7%
#4	Acer	€479	€526,902	5.2%
#5	ASUS	€659	€263,780	2.6%
#6	Samsung	€735	€183,790	1.8%
#7	Gigabyte	€905	€90,463	<1%
#8	Huawei	€656	€65,631	<1%
#9	MSI	€1,235	€61,744	<1%
	Other brands	€458	€549,681	5.4%

Conclusion

The June 2025 laptop market on Amazon Germany illustrates a clear competitive dichotomy. Apple successfully maintains its premium market segment, commanding over half of the total revenue despite not leading in unit sales or model diversity, underscoring the effectiveness of its high-value product strategy. In contrast, Lenovo thrives on volume and breadth, leading in both models offered and units sold, appealing to a broader consumer base with more accessible price points. HP and Acer serve as strong mid-tier contenders, balancing variety and unit sales. This month’s data highlights that success in the laptop market can be achieved through diverse strategies, from high-end niche dominance to broad market penetration.

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