[March 2025] Best-Selling Laptop Brands on Amazon Spain – HP Dominates with Balanced Performance
March 2025 on Amazon Spain saw HP leading in both units sold and revenue, showcasing a strong market presence. The market exhibits a diverse range of brands, with HP, Acer, and Lenovo competing for the top spots in unit sales. Revenue is more concentrated, with HP, Lenovo, and ASUS capturing a significant share. Notably, ‘Other brands’ collectively hold a substantial portion of the market, suggesting the presence of niche players and diverse consumer preferences.
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🇪🇸 Amazon Spain: Brand Share by Number of Models in Top 77 Best-Selling Laptops
HP offers the most diverse range of models with 19, capturing a 24.7% share of available models. Lenovo follows with 11 models (14.3% share), while ASUS and Acer offer 7 (9.1% share) and 6 (7.8% share) models, respectively. Apple, MSI and Dell each offer 3 models, holding a 3.9% share each. Samsung and LG each offer 2 models, at a 2.6% share each. ‘Other brands’ collectively provide 21 models, representing a significant 27.3% of the market, indicating a long tail of smaller brands and specialized products.
| # | Brand | Models | Share in Top 77 (%) |
|---|---|---|---|
| 🥇 | HP | 19 | 24.7% |
| 🥈 | Lenovo | 11 | 14.3% |
| 🥉 | ASUS | 7 | 9.1% |
| #4 | Acer | 6 | 7.8% |
| #5 | Apple | 3 | 3.9% |
| #6 | MSI | 3 | 3.9% |
| #7 | Dell | 3 | 3.9% |
| #8 | Samsung | 2 | 2.6% |
| #9 | LG | 2 | 2.6% |
| Other brands | 21 | 27.3% |
🇪🇸 Amazon Spain: Units Sold per Brand in Top 77 Best-Selling Laptops
HP leads in units sold with 1150 units, accounting for 18.7% of the market share. Acer and Lenovo are tied for second place, each selling 1050 units and holding a 17.1% market share. ASUS sold 700 units, capturing 11.4% of the market. Apple, MSI, and Samsung each sold 200 units (3.3% share each). Dell sold 150 units (2.4% share), while LG sold 100 units (1.6% share). ‘Other brands’ collectively sold 1350 units, representing 22.0% of the market, surpassing even HP’s individual performance.
| # | Brand | Units Sold | Share (%) |
|---|---|---|---|
| 🥇 | HP | 1150 | 18.7% |
| 🥈 | Acer | 1050 | 17.1% |
| 🥉 | Lenovo | 1050 | 17.1% |
| #4 | ASUS | 700 | 11.4% |
| #5 | Apple | 200 | 3.3% |
| #6 | MSI | 200 | 3.3% |
| #7 | Samsung | 200 | 3.3% |
| #8 | Dell | 150 | 2.4% |
| #9 | LG | 100 | 1.6% |
| Other brands | 1350 | 22.0% |
🇪🇸 Amazon Spain: Total Revenue per Brand in Top 77 Best-Selling Laptops
HP generated the highest revenue with €739,976, holding a 21.8% market share, and an average price of €643 per unit. Lenovo follows with €587,238 in revenue (17.3% share) and an average price of €559. ASUS generated €497,519 (14.6% share) with a higher average price of €711. Acer’s revenue reached €377,390 (11.1% share) with a lower average price of €359. MSI, despite selling fewer units, generated €275,604 (8.1% share) due to its high average price of €1,378. Apple’s revenue was €202,820 (6.0% share) with an average price of €1,014.
| # | Brand | Average Price (EUR) | Total Revenue (EUR) | Share (%) |
|---|---|---|---|---|
| 🥇 | HP | €643 | €739,976 | 21.8% |
| 🥈 | Lenovo | €559 | €587,238 | 17.3% |
| 🥉 | ASUS | €711 | €497,519 | 14.6% |
| #4 | Acer | €359 | €377,390 | 11.1% |
| #5 | MSI | €1,378 | €275,604 | 8.1% |
| #6 | Apple | €1,014 | €202,820 | 6.0% |
| #7 | Samsung | €771 | €154,295 | 4.5% |
| #8 | Dell | €564 | €84,636 | 2.5% |
| #9 | LG | €806 | €80,630 | 2.4% |
| Other brands | €293 | €396,155 | 11.7% |
Conclusion
The Amazon Spain laptop market in March 2025 was competitive, with HP emerging as the leader in both units sold and revenue. Acer and Lenovo are strong contenders in unit sales, while ASUS commands a higher average selling price. MSI and Apple cater to the premium segment with higher average prices. The significant market share held by ‘Other brands’ indicates a diverse landscape with niche offerings and customer segments. Overall, the market demonstrates a balance between volume-driven brands like HP, Acer and Lenovo, and premium brands like MSI and Apple.
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