[March 2025] Best-Selling Laptop Brands on Amazon UK – ASUS Leads in Units Sold, Apple Dominates Revenue

LaptopMedia.com Highlights [March 2025] Best-Selling Laptop Brands on Amazon UK – ASUS Leads in Units Sold, Apple Dominates Revenue

From: Simeon Nikolov 04 April 2025 / 19:59 | 0

March 2025 on Amazon UK reveals a dynamic laptop market. ASUS, Lenovo, and HP are key players in units sold, while Apple commands the highest revenue share, leveraging a premium pricing strategy. Despite offering a diverse range of models, Lenovo and HP closely compete with ASUS in the number of units changing hands. Other brands collectively hold a significant portion of the market, demonstrating the presence of niche players.

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🇬🇧 Amazon UK: Brand Share by Number of Models in Top 100 Best-Selling Laptops

Lenovo and HP lead with 18 models each, capturing 18% of the market share based on model variety. ASUS follows closely with 17 models (17% share), indicating a strong focus on diverse offerings. Apple offers 13 models, accounting for 13% of the model market share. Acer has 10 models (10% share), while Samsung and Dell each offer only 2 models, representing a smaller 2% share each. ‘Other brands’ collectively account for 20 models and 20% of the market, suggesting a fragmented landscape beyond the top players.

#	Brand	Models	Share in Top 100 (%)
🥇	Lenovo	18	18%
🥈	HP	18	18%
🥉	ASUS	17	17%
#4	Apple	13	13%
#5	Acer	10	10%
#6	Samsung	2	2%
#7	Dell	2	2%
	Other brands	20	20%

🇬🇧 Amazon UK: Units Sold per Brand in Top 100 Best-Selling Laptops

ASUS led in units sold in March 2025 with 4050 units, capturing 24.6% of the market share. Lenovo and HP followed closely with 3800 (23.1%) and 3750 units (22.8%) respectively. Apple sold 1150 units (7.0%), while Acer accounted for 700 units (4.3%). Dell sold 300 units (1.8%), and Samsung sold 250 units (1.5%). The remaining ‘Other brands’ collectively sold 2450 units, representing 14.9% of total units sold.

#	Brand	Units Sold	Share (%)
🥇	ASUS	4050	24.6%
🥈	Lenovo	3800	23.1%
🥉	HP	3750	22.8%
#4	Apple	1150	7.0%
#5	Acer	700	4.3%
#6	Dell	300	1.8%
#7	Samsung	250	1.5%
	Other brands	2450	14.9%

🇬🇧 Amazon UK: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple generated the highest revenue in March 2025, totaling £1,731,020 with a 24.2% market share, driven by an average price of £1,505 per unit. ASUS secured second place with £1,560,402 in revenue (21.8% share), despite a lower average price of £385. Lenovo’s revenue reached £1,487,839 (20.8% share), with an average price of £392. HP generated £1,186,243 (16.6% share) at an average price of £316. Acer’s revenue totaled £253,784 (3.5% share), with an average price of £363. Dell generated £130,579 (1.8% share) at an average price of £435. Samsung’s revenue was £58,292 (<1% share) with an average price of £233, while ‘Other brands’ collectively generated £741,190 (10.4% share) at an average price of £303.

#	Brand	Average Price (GBP)	Total Revenue (GBP)	Share (%)
🥇	Apple	£1,505	£1,731,020	24.2%
🥈	ASUS	£385	£1,560,402	21.8%
🥉	Lenovo	£392	£1,487,839	20.8%
#4	HP	£316	£1,186,243	16.6%
#5	Acer	£363	£253,784	3.5%
#6	Dell	£435	£130,579	1.8%
#7	Samsung	£233	£58,292	<1%
	Other brands	£303	£741,190	10.4%

Conclusion

In conclusion, the Amazon UK laptop market in March 2025 is characterized by a competitive landscape where ASUS, Lenovo, and HP vie for dominance in units sold. Apple, with its premium pricing strategy, leads in revenue generation, highlighting brand strength and customer loyalty within its niche. The presence of numerous ‘Other brands’ indicates a diverse market with opportunities for niche players. The success of ASUS points to the importance of balancing price and volume, while Apple’s revenue underscores the value of a strong brand and high average selling price.

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