[May 2025] Best-Selling Laptop Brands on Amazon Germany – Apple Dominates Revenue While Apple and Lenovo Lead in Units

LaptopMedia.com Highlights [May 2025] Best-Selling Laptop Brands on Amazon Germany – Apple Dominates Revenue While Apple and Lenovo Lead in Units

From: Simeon Nikolov 13 June 2025 / 07:20 | 0

The Amazon Germany laptop market in May 2025 showcased a dynamic competitive landscape, with established brands vying for dominance across model diversity, unit sales, and revenue generation. Key insights reveal Apple’s strong lead in revenue, largely driven by its premium pricing strategy, while Apple and Lenovo are in a tight race for market share in terms of units sold and models offered. HP consistently maintains a strong third position in all key metrics, demonstrating its robust market presence.

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🇩🇪 Amazon Germany: Brand Share by Number of Models in Top 100 Best-Selling Laptops

In terms of product breadth, Apple and Lenovo are neck and neck, each offering 24 models and securing a substantial 24% share of the available models on Amazon Germany. HP follows with 15 models, capturing a 15% share, while Acer provides 11 models, accounting for an 11% share. ASUS offers 6 models (6% share) and MSI presents 4 models (4% share). Other brands, such as Samsung (2 models), Dell (1 model), Gigabyte (1 model), and Microsoft (1 model), show a more focused or niche presence with fewer product variations, while ‘Other brands’ collectively contribute 11% with 11 models.

#	Brand	Models	Share in Top 100 (%)
🥇	Apple	24	24%
🥈	Lenovo	24	24%
🥉	HP	15	15%
#4	Acer	11	11%
#5	ASUS	6	6%
#6	MSI	4	4%
#7	Samsung	2	2%
#8	Dell	1	1%
#9	Gigabyte	1	1%
#10	Microsoft	1	1%
	Other brands	11	11%

🇩🇪 Amazon Germany: Units Sold per Brand in Top 100 Best-Selling Laptops

Unit sales in May 2025 reveal a tight contest at the top, with Apple leading slightly by selling 5,150 units, representing a 30.8% market share. Lenovo is a close second, having sold 4,900 units and capturing 29.3% of the market. HP secured the third position with 2,450 units sold (14.7% share), followed by Acer with 1,350 units (8.1% share). MSI sold 750 units (4.5%), outpacing ASUS which sold 600 units (3.6%). Samsung contributed 250 units (1.5%), while Dell, Gigabyte, and Microsoft each sold 100 units or less, securing less than 1% share individually. ‘Other brands’ accounted for 1,050 units, representing 6.3% of the market.

#	Brand	Units Sold	Share (%)
🥇	Apple	5150	30.8%
🥈	Lenovo	4900	29.3%
🥉	HP	2450	14.7%
#4	Acer	1350	8.1%
#5	MSI	750	4.5%
#6	ASUS	600	3.6%
#7	Samsung	250	1.5%
#8	Dell	100	<1%
#9	Gigabyte	50	<1%
#10	Microsoft	50	<1%
	Other brands	1050	6.3%

🇩🇪 Amazon Germany: Total Revenue per Brand in Top 100 Best-Selling Laptops

Apple led in revenue generation this May 2025 with €6,812,490, reflecting an average price of €1,323 per unit and a commanding 55.3% market share. Lenovo ranks second with €2,057,112, contributing 16.7% of the total revenue, primarily driven by volume at an average price of €420. HP contributes €1,122,557 (9.1% share) with an average price of €458, while Acer follows with €624,038 (5.1% share) at an average price of €462. MSI completes the top five in revenue with €585,809 (4.8% share), notable for its higher average price of €781 per unit despite fewer units sold. ASUS generated €346,882 with an average price of €578, securing 2.8% of the revenue. Samsung generated €193,658 with an average price of €775. Microsoft, despite a very high average price of €1,393, only generated €69,639 (less than 1% share) due to limited unit sales, while Dell and Gigabyte also held less than 1% share in revenue.

#	Brand	Average Price (EUR)	Total Revenue (EUR)	Share (%)
🥇	Apple	€1,323	€6,812,490	55.3%
🥈	Lenovo	€420	€2,057,112	16.7%
🥉	HP	€458	€1,122,557	9.1%
#4	Acer	€462	€624,038	5.1%
#5	MSI	€781	€585,809	4.8%
#6	ASUS	€578	€346,882	2.8%
#7	Samsung	€775	€193,658	1.6%
#8	Microsoft	€1,393	€69,639	<1%
#9	Dell	€538	€53,841	<1%
#10	Gigabyte	€924	€46,208	<1%
	Other brands	€397	€416,686	3.4%

Conclusion

The May 2025 report from Amazon Germany highlights a market where brand strength is defined by a combination of strategic pricing and broad product availability. Apple’s dominance in revenue underscores the power of premium positioning, while Lenovo’s strong unit sales at competitive prices solidify its volume-driven market share. HP consistently performs as a significant player, bridging the gap between premium and budget segments. The landscape also reveals opportunities for brands like MSI and Samsung to carve out niches with higher-priced offerings, suggesting that while volume is key, strategic pricing can lead to substantial revenue concentration and a diverse competitive environment.

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